At the most recent edition of the Thinkathon on 14th and 15th January 2019 in Berlin, 40 international experts took on tasks set by the challenge hosts Bikini Berlin, Otto Group and TCBL. During the innovative workshop format, which was organised by Messe Frankfurt as part of the Neonyt trade fair, six multidisciplinary teams came up with sustainable business strategies and forward-looking concepts on the subjects of the circular economy, experience retail and industry 4.0 within 48 hours.
The Neonyt Thinkathon is a radical design-thinking format established by Messe Frankfurt. It involves multidisciplinary teams developing future-oriented approaches for the sustainability transformation of the fashion and textile industry. The Thinkathon brings together progressive companies from the fashion and textile industry with the unique Neonyt network. So-called challenge hosts – concept shopping mall Bikini Berlin, the Otto Group and EU project TCBL (Textile and Clothing Business Labs) at the most recent Thinkathon – each come up with a challenge on a specific subject area, which two international teams have just 48 hours to work on. The Thinkathon was organised on behalf of Messe Frankfurt by Berlin agency Sourcebook.
In January, experts from the fields of fashion, textile, architecture, technology, marketing and research came from a total of 19 nations and transformed the Old Smithy’s Dizzle event location, an old barn in the heart of Berlin, into a collaborative ideas workshop for two days. Each of the challenges was tackled by two of the six small groups so all three challenge hosts, Otto Group, Bikini Berlin and TCBL, were presented with two completely different solutions at the end of the Thinkathon.
In a video, excerpts of the workshop results were then presented on the Fashionsustain conference stage to an international audience of professionals. Like the Thinkathon, Fashionsustain is also a part of Neonyt, the global hub for fashion, sustainability and innovation, which celebrated its premiere during Berlin Fashion Week at Kraftwerk and was developed by Messe Frankfurt as a fusion of the successful tradeshow duo Greenshowroom and Ethical Fashion Show Berlin.