This summer Selfridges will honour The Rolling Stones and celebrate their 2018 ‘No Filter’ UK tour, with a bespoke installation in theirCorner Shop from 14 May – 3 June. The Rolling Stones @ Selfridges, Corner Shop, curated by The Rolling Stones and Bravado, Universal Music Group’s leading merchandise and brand management company, will be transformed into a shopping experience that immerses fans and shoppers into the world of Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood. The shop, which takes over four of Selfridges shop windows, will include a display of hand-picked selections of the band’s iconic stage outfits from the 1970’s through to the more recent ‘50 And Counting’ tour, a first-look at their first ever vinyl box set, a chance to re-live the historic Havana Moon concert and an opportunity to shop exclusive and limited-edition pieces.
The shopping experience will see Selfridges and Bravado give the iconic red Rolling Stones tongue a makeover, with a range of ‘Yellow Label’ apparel including t-shirts, hoodies and jackets along with a dedicated kidswear collection. As the Stones 2018 tour approaches, fans will be able to shop official NO FILTER merchandise along with new clothing and accessories including exclusive collaborations and one-of-a-kind pieces.