Seventy Venezia launches its e-commerce

Seventy Venezia launches its e-commerce

Ca’da Mosto, the company based in Scorzè in the province of Venice, celebrated its 50th anniversary in 2020, which represents a milestone for the family.

Pierpaolo Tegon, CEO of Ca’Da Mosto, with Francesca Tegon, Creative Director, and Giovanna Tegon, Business Relations Manager, work alongside Sergio Tegon, the Founder, who is still an all- encompassing and inexhaustible part of the company, to manage and develop the business. 2020 was a year in which the company never stopped and continued to plan for its business: it was the year that saw the launch of the Seventy Venezia e-commerce website. This was a move that spoke of the buoyancy and performance of a company that has blazed a trail over the last half a century since it was founded and that knows how to find the right answers to this new challenging era of doing business.

This rebirth for Seventy Venice coincided with ceaseless and continuous planning. The company believes in an omnichannel approach, in the mixing & matching of on & offline channels as an inseparable part of the need to experience the purchasing process, which should be experiential, emotional and sensory. Thus with the deep interaction between these two levels, the company wishes to share its mission and the content of its creations with its increasingly broad clientele in order to maintain and elevate the offline experience in its brick and mortar stores, which are not – and will be less and less so in the future – mere containers for its products, but rather places for having experiences. The changes that took place in 2020 have accelerated the development and use of digital channels. It was in this context that the modernisation of our business processes took shape, leading to Seventy Venezia’s new website and e-commerce store. Our partner in this project was Filo Blu SpA, a Veneto-based company with solid expertise and an aptitude for “bespoke” projects in the digital sphere, with widespread and established international reach and offices in Venice, Milan, New York, Prague, Shanghai and Hong Kong.

“Despite this unusual period, we have continued to operate by taking full advantage of the digital channels and the great potential offered by these channels, also thanks to the overwhelming passion that drives us as entrepreneurs, to our staff and to the wonderful work that we do. We have undeniably entered a new and different phase in terms of the concept of doing business and this unforeseeable health emergency has led to the extraordinary acceleration of many of the processes that were already in the pipeline”, said Francesca Tegon, Ca’ Da Mosto Creative Director, who, along with Sergio Tegon, Founder, Pierpaolo Tegon, CEO, and Giovanna, Business Relations Manager, sits at the helm of the historic Veneto company.