“I think that fashion is about the future, and you shouldn’t have to sacrifice your style for sustainability,” said Stella McCartney while backstage at her Spring 2020 fashion show. That idea applied well to McCartney’s collection, a playful mash-up of Savile Row tailoring and free-spirited dresses that she considers her most sustainable offering yet, but also to a new material McCartney has developed with DuPont. Called Koba, it is the first faux fur to be made using 37% plant-based ingredients. It’s also partially made from recycled polyester that can be recycled again at the end of the product’s life. “I wanted to try to develop a faux fur that was just more sustainable,” McCartney continued, explaining that she worked hand in hand with DuPont for about 18 months to develop the Koba to her eco standards.
The soft, plush fabric made its debut at McCartney’s show, not on the runway but in the front row, where model Natalia Vodianova wore a black jacket made of Koba faux fur. The model and friend of McCartney’s styled the jacket with a pleated skirt and stiletto boots—an apt ensemble for her (also very eco) method of arriving to the show, a Lime scooter.