Sterling Ruby the Special Guest at Pitti Immagine Uomo no. 96

Sterling Ruby the Special Guest at Pitti Immagine Uomo no. 96

Sterling Ruby will be the Special Guest at Pitti Immagine Uomo no. 96, taking place in Florence, from 11th till 14th June 2019. The American artist famous for the multifaceted nature of his work that spans painting, ceramics, collage, video and photography, sculpture and installations, as well as textiles and garments, will present the first collection by the S.R. STUDIO. LA. CA. brand at a special event scheduled for 13 June 2019.

“We have been very interested in the work of the artist Sterling Ruby for a long time” says Lapo Cianchi, Pitti Immagine’s director of communication and events, “endeavors which are suspended between different areas with, at the center, a heterogeneous project dedicated to reinterpreting American workwear. This alone would be enough to justify Pitti Uomo’s invitation to host the debut of the collection that will convey the project on to the fashion market. But Sterling Ruby is also one of the protagonists of the powerful and creative Los Angeles artistic scene that still moves between a thrust towards experimentation free from the burdens of success and competition and an adherence to industrial models of cinema, music, entertainment…and, naturally, fashion.”