London – After British online luxury fashion retailer Farfetch was listed on the New York Stock Exchange on Friday, PETA US became one of its first shareholders – a move that will allow the animal rights organisation to attend the company’s annual meetings and officially urge it to end the sale of fur garments on its website.
“The fur industry is headed for the history books, as modern, high-end designers are saying no to pelts and yes to beautiful and innovative vegan fabrics,” says PETA Director of Corporate Projects Yvonne Taylor. “PETA US is taking the campaign against Farfetch’s website of horrors – which includes vile products made from foxes, coyotes, chinchillas, and badgers and even fur garments for children – straight to its boardroom and demanding a ban on fur sales.”
PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that on fur farms in Europe, in China, and elsewhere, animals are confined to tiny wire cages, denied the opportunity to do anything that’s natural and important to them, and killed by electrocution, neck-breaking, or drowning. Some are even skinned alive. In the wild, animals are caught in steel-jaw traps that slam shut on their limbs, often cutting to the bone, and can suffer for days from blood loss, gangrene, and attacks by predators before being shot or bludgeoned to death.
Opinion polls show that 95 per cent of Britons would never wear real fur, and as top designers including Vivienne Westwood, Versace, Gucci, Stella McCartney, and, most recently, Burberry all have policies against using it in their collections, there’s no excuse for Farfetch to continue to allow unscrupulous labels to peddle cruelty on its site. Last year, PETA commended rival luxury retailer YOOX NET-A-PORTER GROUP for banning the sale of fur across all of its websites in response to calls from customers. Although PETA has met with Farfetch executives, the company has yet to make the same compassionate and business-savvy decision.