Pitti Immagine selected SUN68 as a partner to dress the Pitti Boys & Girls at the Men & Children and Yarn Fairs in January 2020 taking place this week. SUN68 garments are customized on the theme of the Winter Salons Show your Flags! At Pitti 97 SUN68 three collections: clothing, footwear and the Pizza&Sushi capsule collection are showcase.
The main collection takes inspiration from the outdoor world and sport-heritage, attention to details and materials (new yarns and compositions); overlays: formal garments combined with those that are admittedly casual.
Footwear: unprecedented commercial success with numbers doubled compared to previous seasons; new articles in suede and nappa for a more mature and refined clientele available in autumn colors (navy, brown, burgundy), in addition to the iconic basics that expand the mid-season offer for a product that abandons the concept of seasonality.
SUN68 SUSHI is a transversal project featuring a young and street-wear product, dedicated to a new generation: t-shirt with ironic graphics, rain jackets, cotton sweatshirts and embroidered triacetate jackets. SUN68 SUSHI is a journey, an inspiration that refers to food as a cultural fusion element, increasingly trendy and without barriers. This year, Japanese attention for details meets warm Italian creativity by becoming “PIZZA&SUSHI”.
A slice of pizza, that is the undisputed symbol of the “Bel Paese”, and the precision of the cuisine of the Far East Country: two expressions of tradition and freedom of communication, that represent the essence of the SUN68 brand and its philosophy. Ideas do not know barriers, they have no age and they have no limits, so the new capsule it is not linked to a productive seasonality.
The SUN68 PIZZA&SUSHI Capsule Collection will be officially released in September 2020 and distributed exclusively in selected stores and in the brand’s official e-commerce store.