Surprise Box at upcoming Pitti Uomo edition

Surprise Box at upcoming Pitti Uomo edition

Pitti Uomo is an extraordinary Surprise Box, a container of ideas and news to open and change from season to season. At the Fortezza da Basso, in a set design curated by the lifestyler Sergio Colantuoni, the new theme THE PITTI BOX presents a multi-sensory journey “in-and-out of the box”. As a welcome, the Infinity Box, a special video-art gallery with high energy potential curated by Visual Fodder; the Park Box dedicated to sharing food and relax with the Soup Bar, the Pasta Bar, a large central fire and much more; the Recharge Box to recharge the batteries, the Silence Box to allow 5 minutes of unmissable “switch-off”; and again Out of the Box, ten large nature photo-windows from the Reda archive, inviting us to look beyond and listen to a message of responsibility towards nature.

The Pitti Box is a tribute to a feature common to all the Pitti Immagine fairs: that they are “Surprise Boxes”, extraordinary receptacles of ideas and innovation to be opened up every season in order to present the latest vibrations between fashion and lifestyles.