The Spanish denim weaver Tavex, founded in 1846, is starting a new chapter. Early April 2018, it unveiled its new brand name: Evlox.
“Progress is impossible without change”, said Noemi Sanchez, Evlox’ Global Marketing Director, in her presentation during the launch event at the Evlox production plant and R&D Center located in Settat, Morrocco. The event was attended by over 250 clients, politicians and journalists from around the globe.
Luis Aguiar, CEO, stressed that the new brand name coincides with the new ownership. “With Evlox, we are starting a new era for our company, uniting over 170 years of history with a fresh and modern approach, which will see Evlox as a brand characterized by proximity and highest quality service to our historical and new clients alike, combined with highly innovative textiles and finishings”.