Tencel Earth Month launch took place in New York, at Hudson Yard on April 3rd. The evening included a Sustainable Fashion panel moderated by Kerry Bannigan (founder of the Conscious Fashion Campaign), with panelists: Tolu Olubunmi: UN, Advisor Department of Global Communication Andreas Dorner: Lenzing, Regional Commercial Director Textiles Europe & Americas Nora Shaughnessy: BN3TH, Director of Product
This launched TENCEL Earth Month campaign. For the month of April, they partnered with One Tree Planted to replant the forests that were destroyed by the California wildfires. All month long, likes & shares of posts + purchases of participating TENCEL products = trees planted. They also planted one tree for each person who attended the panel (in lieu of gift bags). As part of the launch, the hashtag #FromTreesForTrees was used.