The LYCRA Company has announced the launch of its first performance offering made from 100% textile waste. COOLMAX and THERMOLITE EcoMade fibres made from textile waste are the result of a strategic collaboration between The LYCRA Company and ITOCHU Corporation, a trading company focused on consumer-related sectors such as textiles. The new fibre offerings combine the brand equity and performance attributes of these leading cooling and thermal brands with the sustainability benefits of textile waste. In doing so, they help meet an important need in the industry.
“We are pleased to announce our collaboration with ITOCHU. It helps us address the issue of textile waste, which is a major sustainability challenge as every second the equivalent of a rubbish truck full of textiles ends up in landfills or is incinerated1,” says Julien Born, Chief Commercial Officer The LYCRA Company. “This collaboration exemplifies the synergistic approach we are taking to develop products and technologies that support a more sustainable future for our large global customer base.” This is the first of several innovations The LYCRA Company is working on in the area of textile and apparel recycling. Laying the foundation for a more circular future is one of the main goals of The LYCRA Company’s Planet Agenda sustainability platform.