Last week Lotto opened its new store in Vicolo Barberia 19 Treviso, in the heart of the ancient city.Â The new store is partly inspired by an active lifestyle and the practising of sport as a way to feel fit while having fun. At centre stage of the Treviso store are the Life’s Active collections for men, woman and youngsters, dedicated to those who practise sport to feel good, stay active and meet new people. Also on show are the models of the Life’s Inspired line, dedicated to leisure time, and those of the Lotto Leggenda line, which combines a reinterpretation of iconic models with the latest trends in fashion and leisure.
Housing the new store is a prestigious four-storey historical building which has been fully restored, and where original frescoes and plasterwork from 14th century are preserved. The part made available for sales covers about 150 square meters and is the result of a careful design study. The space has a retro theme which, while respecting the historical features of the palace, has been set up with original vintage items to create a sought-after and refined environment, and an engaging shopping experience.
“We are proud to bring Lotto back to Treviso – commented Andrea Tomat, President and CEO of the company – It’s a magnificent space in a prestigious building in the heart of the city that we want to help bring alive, and with which we want to involve the whole community of the area. It is a space where one can breathe the values of the brand: innovation, creativity and Italian design.”