theMICAM with upcoming edition at Fiera Milano

The 82nd edition of theMICAM is coming up at Fiera Milano (Rho) from September 3rd till 6th, 2016. The exhibition area will include a new “Luxury” sector alongside a product design area, the International Designers Area; an area with a special focus on “Contemporary” style; an “iKids” area showcasing children's footwear featuring “iKIDS Square”, and lastly, the “Active” and “Cosmopolitan” areas for leisure footwear. The 82nd theMicam will feature screening of a short film, “Niente per caso”, by Consorzio Vero Cuoio Italiano, the association of Italian leather enterprises. This short fashion movie pays homage to the Italian fashion system, looking back over half a century of Italian fashion. 

At MICAM, the spring/summer 2017 collection will be eclectic: a mix of urban grit and romantic folk creating unique looks contaminated by the exotic flavour of the many different cultures of the world's biggest cities, creating a glamorous look to show off on the beach by day or out on the town at night.