The September edition of the TheOneMilano exhibition will take place from 20 to 23 September in the usual location: the Fiera Milano Rho complex, where it will run for the first time in conjunction and integrated with Micam Milano, the international exhibition for the footwear sector, as was announced during the February edition.
TheOneMilano will make its “Special featured by Micam” debut with selected capsule collections to offer buyers the chance to put together total looks of leather, fabric and fur clothing, complemented by the best footwear accessories. TheOneMilano Special featured by Micam is an open exhibition, a new formula destined to become the norm in TheOneMilano’s trade fair vocabulary, the natural culmination and evolution of the flagship February event.
“Our vision is to always keep up with the constant changes in the exhibition scenario,” says Elena Salvaneschi, TheOneMilano CEO. “We want to continue offering our customers increasingly complete, state-of-the-art services and to create increasingly useful and practical tools for them, to support companies and buyers. This initial, first-time experiment with Micam – a partner we have been working with for some time and one that, like ours, is an exhibition created by trade associations that are members of Confindustria Moda – is a model that we will replicate through agreements that will lead our companies to create other “extended exhibitions”: initially with Micam, at foreign events scheduled for the end of the year and for the first few months of 2021.”
“TheOneMilano” exhibition is joined by the digital “AlwaysOn Show”, a fully- fledged, active project that has been up and running for two years now. AlwaysOn Show will introduce some important new features in September, starting with a dedicated app. The digital platform, which has always been aimed at the B2B sector, will include a section that is open and can be viewed by everyone with no need to register: so visitors can see a preview of products selected by the companies.