Third edition of MAGIC Japan to run this April


Third edition of MAGIC Japan to run this April


Opening Wednesday, April 25th UBM Fashion will presents its third edition of MAGIC Japan, the premier trade event that connects women’s, men’s and children’s contemporary apparel, footwear, and accessory brands, as well as sourcing suppliers, to the leading retail buyers in Japan, Asia, and around the globe. This three day event will take place April 25th through April 27th, 2018 at the Tokyo Big Sight Convention Centre in Japan. MAGIC Japan, which was launched last Spring, will showcase a diverse selection of brands from all over the world, as well as designers who can only be seen in Japan. At least eight brands who have won the Tokyo New Designer Fashion Grand Prix will showcase their latest collections, including 2017 winners Phablic X Kazui and YON. In addition, the Tokyo Fashion Award winner of 2017 “Children of the Discordance” will also be showcasing their 2018 Fall/Winter collection.

A new “DENIM Zone” is launching at MAGIC Japan this April that will showcase what Japan is widely known for – denim. A significant increase of North American and European brands is another attraction for buyers visiting the show from across Asia. Over thirty brands from US and fifteen brands from France and the UK will be exhibiting in the upcoming April edition of MAGIC Japan – most for the first time.

“In its third edition, MAGIC Japan will showcase not just the best fashion brands Tokyo has to offer, but an amazing selection of UK and US brands as well. Tokyo’s fashion community is both high energy and passionate, and we are honored to play a small part in it.” Christopher Griffin, President, International Business Development, UBM Fashion Group