TikTok has announced it is launching #TikTokFashionMonth until 8 October, coinciding with the end of Paris Fashion Week, the final week of global fashion month.
The mobile video platform will host a series of events, initiatives and hashtags dedicated to the world of fashion which sees high social interest during the catwalk season. The platform will host weekly livestream events, including the fashion shows of luxury brands such as Saint Laurent, J.W. Anderson and Louis Vuitton.
“We’ve seen the fashion industry reinvent what luxury fashion means to culture and society through TikTok by bringing fashion into the homes of our community during quarantine. With the launch of our TikTok Fashion Month, this is just another way for our brand partners to leverage the platform’s authentic and community-driven approach to showcase their art, creativity and personalities in a unique and truly TikTok way,” says CeCe Vu, Fashion Content Partnerships Lead at TikTok. “We’re so thrilled to be able to offer an inclusive and immersive virtual fashion month experience for our community and are excited to see how they engage with each piece of live programming, hashtag challenge and creative effect.”