Tommy Hilfiger announces the Fall 2019 TOMMYNOW “See Now, Buy Now” experiential runway event featuring the TommyXZendaya collection, co-designed by Tommy Hilfiger with global TOMMY HILFIGER brand ambassador, Zendaya. The collection redefines power dressing and celebrates inclusion, diversity and empowerment. TOMMYNOW is returning to New York City for the first time since the platform first premiered there in Fall 2016. The Fall 2019 experiential runway event will take place on Sunday, September 8th at 8:30 p.m. EST at the Apollo Theater.
The Apollo Theater in Harlem has hosted some of the world’s most iconic entertainers including Aretha Franklin, Ella Fitzgerald, Patti LaBelle, and The Supremes. The event will be infused with a cinematic ‘70s Harlem twist, bringing Zendaya’s confident sense of style and optimistic spirit to audiences onsite and virtually around the world.
This season, Tommy Hilfiger is introducing an online virtual reality (V.R.) commerce experience. Building on the trend of elevating the shopping experience though V.R. technology, it is the first time in the industry that such a web-based V.R. experience is introduced at such scale. The V.R. provides audiences worldwide with unparalleled access to the TOMMYNOW show at the Apollo. Users can visit a virtual pop-up merchandise shop, browse product on backstage dressing racks and shop styles worn by models. On the day of the show, 360-camera views placed at the location of the V.R. views at the Apollo Theater will broadcast live feeds into the experience. This will provide a real-time window into the TOMMYNOW world throughout the evening from angles including the red carpet, backstage, and front row. The V.R. experience will launch on September 8th at 8:30 pm EST/September 9th at 2:30 a.m. CEST.