Tommy Hilfiger has announced that British Formula One racing driver and four-time Formula One World Champion Lewis Hamilton will appear as the new global brand ambassador for TOMMY HILFIGER men’s, including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED and TOMMY HILFIGER Menswear, Underwear and Swimwear, starting Spring 2018. The partnership reflects Tommy Hilfiger’s strategic commitment to build on its strong menswear heritage and further drive the global growth of its men’s business, bringing the next generation of fans to the brand.
“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” said Tommy Hilfiger. “He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport.”
The Spring 2018 TOMMY HILFIGER men’s offering celebrates Tommy Hilfiger’s love of motor sports, where speed and immediacy fuse with a touch of vintage nostalgia. The collection, which premiered at TOMMYNOW “DRIVE” during Milan Fashion Week on February 25th, gives nod to the Formula One racing pit crew, with heritage work wear and a strong focus on denim. Street styles are born from the iconic shapes, bold colors and streamlined graphics of speed racers. Looking at the traditional American automobile culture, clothing is reinvented for a collection that fulfills the needs of today’s fast-paced lifestyle.