Tommy Hilfiger has announced that 3D design technology will be integrated into all design teams at its headquarters in Amsterdam. Spring 2022 fashion collections will be the first to be fully designed with Tommy Hilfigers innovative 3D design platform. This plan builds on the company’s ambitious goal of digitizing the entire production chain.
Daniel Grieder, CEO of Tommy Hilfiger Global and PVH Europe, said, “The potential of 3D design is limitless, enabling us to meet consumer needs faster and more sustainably.” Technology has become a fundamental tool in our collection design the potential to significantly shorten our time-to-market and completely replace traditional product photography For our autumn season of 2020, our men’s shirts will be 100% 3D, with no pattern production, unlike traditional processes, and that’s the future. ”
To realize his goal of 3D design, Tommy Hilfiger has founded a technology lab called STITCH dedicated to digitizing the company’s design practices. Since 2017, a team of software engineers, 3D design experts and transformation specialists has developed tools that enable a fully digital design workflow.
The implementation of 3D design technology in the TOMMY HILFIGER collections follows a two-year pilot phase in which the 3D design platform has been successfully integrated into Tommy Hilfigers state-of-the-art digital showroom. While Digital Showroom technology has revolutionized the company’s sales methods, the bottom-up approach to ongoing 3D design transformations will continue to expand the digitization of Tommy Hilfiger’s end-to-end value chain.