Tommy Hilfiger brings 100% recycled cotton denim styles to its Spring 2019 TOMMY JEANS global collection. The innovative products include mom jeans, a unisex oversized trucker jacket and modern tapered jeans. These result from leveraging the PVH Denim Center in Amsterdam, the Netherlands, the first hub in Europe dedicated to setting new standards for producing denim in a faster, more consistent and more environmentally- friendly way. The PVH Denim Center supports Tommy Hilfiger’s ambition to become a global leader in denim through innovation, sustainability and by providing best practices within the industry.
“I first got into the fashion business selling bell-bottoms from a basement boutique we called People’s Place when I was 18 years old, and today denim continues to be at the heart of our classic American cool style,” said Tommy Hilfiger. “We have a responsibility to future generations to manufacturing products in a more thoughtful way to protect our environment. Starting with how we design and produce some of our denim styles, we want to inspire consumers to make sustainable changes.”
To produce the 100% recycled cotton Spring 2019 TOMMY JEANS styles, leftover cotton that may otherwise have been lost was salvaged from cutting tables and factory floors and recycled using an innovative, entirely mechanical process that uses less water and fewer chemicals, reduces waste and generates less carbon dioxide. Until now, creating a completely recycled cotton yarn, at scale, to the Tommy Hilfiger quality standard was nearly impossible. The sewing thread used is made from 100% recycled plastic bottles, buttons come from unused stock from previous seasons and the hangtags will be made from recycled paper. Each denim style will be finished using less water and energy by employing innovative laser technology to apply the final wash.
Moving forward, the 100% recycled cotton TOMMY JEANS styles will be part of the collection each season.