Tommy Hilfiger introduces #TommyNow: a new runway concept

Tommy Hilfiger has announced #TOMMYNOW, its first ever in-season fashion show, taking place on Friday, September 9, 2016 on “Tommy Pier” at South Street Seaport in New York City. The Fall 2016 designs, including the TommyXGigi collection designed in collaboration with Gigi Hadid, will be available to purchase globally through e-commerce, retail, wholesale and social commerce channels the moment they hit the runway.

The #TOMMYNOW runway show will be open to the public, reflecting Hilfiger’s longstanding vision to democratize fashion and engage consumers in a fun, unique experience both onsite and online. The shoppable live stream will allow those at the show and those watching remotely to immediately shop every look on tommy.com. The runway collection will be immediately shoppable at the show using digital touchscreens, and remotely through live stream and social commerce channels, including Instagram, Snapchat, Facebook and Pinterest.