Tommy Hilfiger Spring 2018 TOMMY JEANS capsule campaign

Tommy Hilfiger Spring 2018 TOMMY JEANS capsule campaign

Tommy Hilfiger announces earlier this month the launch of the Spring 2018 TOMMY JEANS capsule campaign, a celebration of individuality, diversity, and the brand’s music heritage, featuring up- and-coming artists Jelani Blackman and IAMDDB, singers Paloma Ford and Salma Slims, and models and influencers T-Bone and Rei.

The Spring 2018 TOMMY JEANS capsule collection features denim essentials as well as the iconic ‘Fly’ sneaker. The ‘Fly’ model, which launched in 1997, was marketed originally to men but rapidly gained popularity among women and was widely worn by celebrities and musicians. This iconic design is now brought back for male and female sneaker enthusiasts and the next generation of TOMMY HILFIGER fans.