Tommynow show to take place Los Angeles for February 2017

Tommy Hilfiger has announced that it will host the TOMMYNOW Spring ’17 fashion show in Los Angeles on Wednesday, February 8, 2017. The west coast runway event is a continuation of the brand’s commitment to innovation and the democratization of the runway, including new partnerships and a celebration of local talent that builds on the Fall ’16 “Tommy Pier” experience in New York.

This will be the brand’s second in-season, immediately shoppable fashion show, and will present the looks from Spring ‘17 Hilfiger Collection, and the TommyXGigi collaborative capsule, the second collection designed together with supermodel Gigi Hadid. 

“The casual, cool, chic look that is leading the fashion world this season was born and bred in L.A., and I knew this show would feel at home on Venice Beach. In September, TOMMYNOW led the democratization and reinvention that is taking place in our industry right now and I’m excited to bring the full excitement and energy of our runway shows to L.A. this season. The Spring ’17 collections were designed with a clear West Coast spirit, and Gigi and I have loved fusing elements of her California lifestyle and a music festival atmosphere into the second TommyXGigi collection.” – Tommy Hilfiger