For nearly 150 years, Levi’s has produced the original denim jean- the 501 patented on May 20 1873, epitomising classic American fashion spanning across ages, subcultures, and genders. Every year, Levi’s celebrates the invention of the most iconic piece of clothing of all time.
“Few people embody the creative spirit quite like Tyler, The Creator. As a rapper, singer, producer, director, and fashion designer, Tyler is the ultimate example of the multi-hyphenate artist’ creative who places no limits on imagination or self-expression. It’s exactly the sort of creative energy that Levi’s loves, which is why the brand has chosen to team up with Tyler, The Creator’s GOLF WANG brand for a new capsule collection.”
Tyler, The Creator is the voice of a generation- in his individualism, originality, creativity and style. He breaks barriers both in music and in life. He is our dream partner for 501 Day – nobody better represents the authenticity and originality of Levi’s” Jennifer Sey, Chief Marketing Officer at Levi’s.
Releasing in celebration of Levi’s 501 Day 2020, the Levi’s x GOLF collection features a colorful take on the classic Levi’s 501 jean and Trucker Jacket hookup. Inspired by a rainbow polka-dot jean that Tyler first created for his 2016 GOLF WANG runway show, this collection includes a 501 93 jean and vintage fit Trucker in ecru denim, both of which come covered in a rainbow print polka dot pattern. It’s a mix of classic Levi’s and the distinct aesthetic of GOLF WANG. With a boxier, higher waist fit on the 501 93 jean, the straight leg vintage- inspired silhouette perfectly suits Tyler’s baggier style. Also featured on both the 501 93 and the Trucker Jacket is a special edition co-branded back patch. To reflect Tyler’s concept to size up for a slouchier 501, the 501 93 jean features both Levi’s sizing and GOLF sizing (in blue) on the back patch ” creating a custom fit that Levi’s and GOLF WANG agree best embodied Tyler’s vision for the 501.
The Levi’s x GOLF collection for 501 Day will be available on Levi.com, and Golfwang.com starting May 20th, 2020.