After 10 successful editions and while fully prepared for the 11th edition of Ventura Projects during Milan Design Week 2020, Ventura Projects is no longer feasible. Both Ventura Centrale and Ventura Future had to be cancelled due to the global COVID-19 outbreak. Unfortunately, these cancellations have had a massive and irreversible impact on the company. Margriet Vollenberg, founder and art director of Ventura Projects, sadly had to make the impossible and heartbreaking decision to stop all Ventura Projects activities, leaving a massive gap in the entire design world. This means that after many successful editions the Ventura Projects events, organised by Organisation in Design, will no longer be on show during Milan Design Week and other international design events in the future.
“It is with great sorrow that I’ve had to witness how the corona crisis has hit the entire world and event and design industry, and thus my company. I spent many sleepless nights worrying about whether and how I could save or transform my company to adjust to a new normal to still be able to serve the design world and enable the talent as we have always done. It is therefore with great pain in my heart that I came to the conclusion that it is no longer feasible to build my dream, and therefore the dreams of many designers and design studios. The current circumstances leave me no other choice but to endVentura Projects,” says Margriet Vollenberg.
For twenty-one years Vollenberg took a role as an organiser, coordinator, and matchmaker during Milan Design Week and over the past eleven years, as art director of Ventura Projects, she focused on giving a forum for international creatives launching their projects. With the support of two dedicated teams in the Netherlands and Italy, Ventura Projects exhibitors were offered guidance and promotion to give them the attention and exposure they deserved.”
Vollenberg continues: “Over the last few days my team and I have personally called individual designers, relations and exhibitors of Ventura Projects. It was one of the most difficult tasks we have ever had to accomplish as a team. It was deeply sorrowing as well as heartwarming to talk to all our trusted friends and design lovers. For now, I look back with tremendous pride and gratitude on what my team and I have been able to accomplish in the international design world. With more than 7000 exhibitors, we have presented countless ground-breaking and incredible solutions to the world. We sincerely hope that the energised atmosphere of global design events will return soon. More than ever, to cope with this crisis and the aftermath the world is in need of the creativity, playfulness and ingenuity that design can offer.”