Vilebrequin Denim – the Seventies capsule: The logo is the 1971 original designed by the founder of the brand, Fred Prysquel. Jacket, trousers, overalls, hat… all the must-have variations of denim make up the Seventies capsule from the first VILEBREQUIN DENIM collection. An ode to the same sense of freedom, comfort and fun that you could feel in St Tropez in the same years in which Vilebrequin was born. The capsule will be on sale starting from March 2019 exclusively at the Vilebrequin boutiques in Milan, Milan Malpensa airport, Rome, Rome Fiumicino airport and Forte dei Marmi.
The VILEBREQUIN DENIM collection is entirely made in Italy thanks to the license agreement with Giada SPA that will oversee all production and distribution.
“Vilebrequin has been thinking about creating a denim collection for a long time: cool and chic and emblematic of the ’70s – denim pants are definitely part of our heritage. It is a true opportunity for us to be able to work with Giada: we share the same attention towards quality and the same Mediterranean roots “, said Vilebrequin CEO Roland Herlory.
“The launch of VILEBREQUIN DENIM” – adds Giada SPA CEO Franco Catania – “is an exciting venture for our company that certifies its position as a leader in the denim and luxury sector. We are really pleased to add VILEBREQUIN, a brand with a strong tradition and global recognition, to our portfolio. This opportunity will contribute to strengthen our expertise in design, production and distribution. The prestige of the brand Vilebrequin will be an incentive to broaden an extensive international distribution as we expect that VILEBREQUIN DENIM will be well received from the market.”