WHITE Milano is back with an updated vision, zooming in on international research, enhancement of the Made in Italy and Culture of Sustainability.
Special Guest is Moroccan designer Maison ARTC, protagonist of a double event aiming to shed a spotlight on sustainability and cultural inclusiveness. Palomo Spain is the special designer, for the first time in Milan, while Salar Milano is the special project illustrating the success of an Italian firm and ushering in the Basement’s new creative direction. Plus, collaborations with international showrooms like YouConcept, and GIVE A FOKus WHITE Milano – the cultural hub curated by Matteo Ward, launched to encourage environmental awareness and sustainability – going from strength to strength.
At the February edition, WHITE Milano unveils an important path of renewal to launch a first signal of change. The cornerstones of this strategy are international scouting, increasingly close to the cultures of the different Italian and international territories, the enhancement of the Made in Italy, sustainability as leverage to trigger real change, starting from the textile production chain to reach to the end-users.
Thanks to this rich set of projects, WHITE, from 20th to 23rd February 2020, reasserts itself as the go-to event during the Milanese Fashion Week for those insiders, who now more than ever are focusing on the value of the product, through a targeted brand mix, capable of coming up with innovative proposals for the buyers and the stores, while speaking to the new generations of consumers.