Who's Next & Premiere Classe have chosen to explore a societal theme and place it at the heart of the trade shows for the January edition. Through the prism of the #GIRLSQUAD, the trade shows retain their utmost important values: creativity, commitment, freedom of expression and team spirit.
Around this powerful theme, Who’s Next & Premiere Classe are reinventing themselves in order to offer a unique and complete experience, 100% led by girl gangs. With a selection of exclusive brands and pop-up stores, guest influencers, a music programme, a unique scenography… Who’s Next and Premiere Classe are offering a complete and inspired interpretation of this truly urban revolution.
The Trendy and Urban areas of Who’s Next, will be presenting women-led brands,The Fame area will exclusively present the new ‘Pièces’ project, developed by Julia Van Hagen* & her team of exceptional women. ‘Pièces’ unites 5 craftswomen who work with ceramics, textiles and are involved in the art industry.
As for the Premiere Classe trade show, it will welcome the famous fashion Dress Code Festival, via a selection of accessory, ready-to-wear and lifestyle brands.