(for store addresses, scroll down)
In no other industry are old things so in-demand at the moment as they are in fashion.
Designers draw their inspiration from vintage, savvy fashionistas set trends, and people use them to define their identities. Vintage can be ordered at fashion trade shows and there are websites devoted entirely to buying and selling second-hand treasures. Brands experience a revival when their once forgotten garments are worn again, and the best fashion stores today offer both current fashion and beautiful vintage pieces.
What is it about vintage that makes it so desirable? Maxfield in Los Angeles is probably one of the most successful stores worldwide when it comes to selling expensive vintage designer clothing and accessories. Luxury vintage pieces fill the impeccably curated concept store along with a selection of coveted contemporary designers. The store uncovers some of the most spectacular rare finds, like old Hermès suitcases and Chanel bags, and it is not uncommon for the pieces to go for upwards of 20,000 dollars. Deidre Wheaton and Sarah Stewart of Maxfield shed some light on the phenomenon: “They are pieces reflecting original ideas, special and reflective of the particular time period. Vintage uses fabrics, prints and techniques that may no longer be in production.” For Jeff Rudes, the CEO of US label J Brand, vintage sparks the creative process and can determine the direction of a collection for the season. Also aboard the vintage bandwagon is Luc Bierme, the manager of Who’s Next Paris, which includes a vintage market at each of the shows. He believes that it is important to give buyers the option of selling vintage. For a customer, it’s about finding that one special piece just for you. The huge variety of timeless pieces passed down from generation to generation serves as a source of inspiration for everyone.
Many retailers already combine vintage with the latest fashion and have found the approach to be very successful. According to Bierme, “These days everything in a multi-brand boutique must be for sale, even the decorations and furniture. Clients seek out these unique pieces as much as they seek out an accessory or a ready-to-wear piece.” A clothing store that also sells vintage presents customers with a contrasting point of view and helps them create a more individual look. The world’s first-ever vintage department store Blitz in London agrees. In general, reports David McKelvey, there’s a heavy demand for vintage concessions right now. The massive three-story space, with an in-store café, sells on-trend vintage fashion alongside home furnishings, books, records and accessories. Everything is organized by style and everything is for sale. But the last thing you think of upon entering is a thrift shop. Maxfield buyers Wheaton and Steward also emphasize that it’s not only the luxury quality of an old vintage gem, but also the familiarity of the designer that sells.
Vintage Store Tips:
besides Maxfield Los Angeles and Blitz in London, our experts gave us the following stores to go to find the best vintage:
64 rue Tiquetonne
Open Mon 2-7pm; Tue-Sat 11am-7pm
has various stores throughout Paris, check here: www.hippy-market.fr/boutiques/
also has various shops throughout Paris, check here: http://kilo-shop.fr/boutiques
Most important is at:
125 Bld St Germain
Open Sun,Mon: 1:30pm-8:15pm, Tue,Wed: 11:30am-8:15pm, Thu, Fri,Sat: 11:30am, 8:45pm
has various stores throughout Europe, check here: www.episode.eu
Most recommended is at:
1011 NV Amsterdam
Open Mon-Sun: 10am-6pm
has stores in New York and Los Angeles, check here:
8214 Melrose Avenue
90046 Los Angeles
Open Mon-Sat: 11am-6pm, Su: 12pm-5pm
One of a Kind
259 Portobello Road
Notting Hill W11 1LR, London