Woolrich Europe continues with its retail expansion policy by implementing the development plan in the area of mountain resorts: following on from Cortina d’Ampezzo, a new store will open in the centre of Courmayeur with more to follow in other European mountain areas.
The business plan leading up to 2020 foresees strong expansion, through the opening of retail points in Italy, Europe, the USA, Canada and Japan, with the objective of arriving at more than 75 Woolrich Stores globally.
The Woolrich Store of Courmayeur is light, airy and yet at the same time sophisticated in appearance, recalling the outdoor origins of Woolrich. The aesthetic and philosophical choice of Woolrich John Rich & Bros when designing its stores is to create a new way of perceiving the store, seeking to tell a story that brings together within the one place the objects and products of the store and offering new value to the store. The store furnishings see a fusion between the historical roots of the brand and contemporary style.