Woolrich Inc., America’s oldest outdoor clothing company and one of the world’s leading manufacturers of outdoor lifestyle apparel, and Woolrich Europe, licensee of the trademark for Europe and Asia, owned by W.P. Lavori in Corso, jointly-announced today the completion of an agreement to merge into Woolrich International, a new holding company responsible for leading and accelerating the future growth and development of the Woolrich brand, both in the North American market and worldwide.
The newly-formed company, Woolrich International will be headquartered in London and will coordinate the operating offices in New York City, Woolrich Pennsylvania, and Bologna and Milan, Italy.
Woolrich International, at the end of the 4 years strategic plan, aims to be listed through an IPO in a prominent international stock market with the purpose to sustain the second growth phase on the emerging markets with superior potential. The execution of the IPO will be evaluated even considering possible strategic alliances which can accelerate the implementation of the 2017-2020 plan.