Wrangler celebrates 70th anniversary with F/W 2017

For Fall/Winter ’17- the year of its 70th anniversary – Wrangler has all three deliveries for men and women taking cues from its retro designs with a fresh interpretation for both denim and casualwear. 

Key this season are two denim wash stories: Stone Dyed Jeans and the expressive bleach effect of Wild Wash. Both concepts are revived from the Wrangler archives – together with original artwork for the tags. Kabel logo tees and a strong graphic expression take over tops, while cleaner stone looks enrich the denim selection. Leather and washed corduroy in biker and sherpa-lined western jackets all add to the nostalgic vibe. 

For men, the tops’graphics are inspired by retro sport and are complemented by a deep offer of richly garment-dyed jersey pieces. Parkas, peacoats, bombers and the continuation of Xtra stretch jeans provide a more slim-line, smart, modernist aesthetic underscored by architectural graphics by Chris Blaubac on Ts. 

Colours range from burgundy and military green, through to shades of indigo, brown sugar and later to more subdued greys and blacks – with uplifting pops of red and electric blue throughout. 

Womenswear continues to offer five pocket denim fits in Wrangler’s pioneering Body Bespoke, also in a new super-high skinny fit. From a cropped bootcut to an oversized trucker jacket and jacket-dress hybrid, there’s a readiness to experiment. Roll necks and corduroys fill up the knitwear category for the brand while darker, black overdyed jeans and leather jackets with rough biker details and ‘Monumental’ slogan embroidered on the back bring about a grungy 90s vibe. 

Easy whites, creams and, again, brown sugar accents enrich the color offering through to more sober navy, grey petrol blue – with bursts of brights throughout.