Zalando has announced the launch of a four-week pilot that aims to test reusable packaging for customer deliveries. 10.000 customers in Sweden, Denmark, Norway and Finland will receive their Zalando orders in bags that can be used over and over again. This is yet another measure for Zalando’s ambition to become the leading platform for sustainable fashion in Europe.
Reusable packaging is a fresh concept for e-commerce, but could quickly become the new standard for shipping, as two environmental problems are being tackled at the same time: carbon dioxide emissions and waste. Unlike disposable packaging, reuse keeps materials out of the waste stream and extends the life cycle of the original raw material. By eliminating waste and reducing the production of packaging, carbon dioxide emissions are potentially reduced by up to 80 percent. In a first pilot project, the extent to which reusable packaging can be integrated into existing logistics processes will be tested.
The special packaging is a change for Zalando customers. On the one hand, the unpacking experience is different from that of the classic package, on the other hand, a more intensive engagement with the packaging is required. In order to be able to reuse the packaging, it has to be added to the cycle again. This means that even if Zalando customers do not want to return anything, the packaging must be returned. However, an international consumer survey with 4,000 participants from spring 2019, shows that there is a willingness to do this; 83 percent of Germans and 67 percent of Finnish participants are trying to reduce the quantities of plastic in their daily life. The use of reusable packaging could contribute to this.
The packaging is presented in our upcoming 60th issue of WeAr if you like to get more information.