WeAr Event Calendar


Polimoda – Carpe Noctem: a celebration of talents
Time: 7pm
Location: Giardino Torrigiani

AlphaTauri X Pitti Uomo: Aperitivo and Dinner by invitation only
Time: 7pm
Location: Serre Torrigiani


Hylink Digital Solutions: How to win the New Chinese Consumer
Time: 11:45am
Location: Unicredit Theatre, Sala Della Scherma, Fortezza Da Basso

Juicy Couture: DJ set with Catherine Poulain
Time: 2pm – 4pm
Location: Cortile Del Teatrino

Red Sox Appeal: Special guest at stand Andrea Barzagli, Italian soccer player
Time: 2pm – 5pm
Location: Main Pavilion, Ground Floor, Stand E16

Marc O’Polo:
Garden of Sweden. Drinks & DJ Set by WOLFRAM
Time: 4pm – 6pm
Location: Padiglione Delle Ghiaia, Stand 4-5

Baldessarini:  Golf Club. Fashion Show SS23
Time: 6pm
Location:  Villa Corsini, Via Imprunetana per Pozzolatico 116, Impruneta

Wales Bonner: Menswear Guest Designer Fashion Show
Time: 6pm
Location: Palazzo Medici Riccardi, Via de’ Ginori 2, Firenze

Incotex: Wine Bar to celebrate art by Pierluigi Longo
Time: 6:30pm – 9pm
Location: Rinascente Firenze, Terrazza Panoramica 5°Piano

Pantofola d’Oro: Cocktail party
Time: 7pm
Location: Flow Run

LuisaViaRoma x Jil Sander: Opening of the new LuisaViaRoma store with Jil Sander installation. Cocktail
Time: 6pm – 8pm
Location: Terrazza LuisaViaRoma Via Roma 21r, Firenze

Sustainable Feelings: Exhibition by Michela Finaurini. A project by Intertek Maison
Time: from 6:30pm
Location: Intertek Maison, via di Stagno 17, Lastra a Signa

Superga x Emily Ratajkowski Party and DJ set
Time: from 9pm
Location: La Loggia Di Piazzale Michelangelo


Bagutta: Presentation of SS 2023 collection
Time: 8:30am – 11:30 am
Location: Terrazza Uffici Pitti Immagine, Via Faenza 111, Firenze

Sapio Special Project: Fashion presentation
Time: 10am
Location: Galleria Discovery, Via Faenza 113, Firenze

HandPicked: Special guest Ignazio Moser
Time: 11am – 1pm
Location: Main Pavilion, Lower Floor, Stand R18/20

Myths: Capsule collection and Cocktail
Time: 11am – 12pm
Location: Main Pavilion, Upper Floor, Stand I14-16

Stantaniello: Metaverse Showroom presentation
Time: 11:30am
Location: Main Pavilion, Upper Floor, Stand D5-7

U.S. Polo Assn.: Talk between President and CEO of USPA Global Licensing J. Michael Prince, INCOM CEO Lorenzo Nencini, Alessandro Giachetti, coordinator of the Polo department in FISE (Italian Equestrian Sports Federation), and Stefano Giansanti, captain of the Italian National Polo team.
Time: 11:30am
Location: Padiglione Cavaniglia, Stand 24

Ecoalf: Presentation Project UTO Upcycling the Oceans with Javier Goyeneche, Founder and President Ecoalf
Time: 12pm
Location: Padiglione Delle Ghiaia, Stand 2-3

Web3 & The Metaverse: Tommaso Nervegna, Metaverse Strategy Lead Accenture introduces Metaverse theme
Time: 12pm
Location: Unicredit Theatre, Sala Della Scherma, Fortezza Da Basso

Tombolini: Tombolini Fair Play. Silvio Calvigioni Tombolini meets press
Time: 1pm – 3pm
Location: Main Pavilion, Lower Floor, Stand S2-6

Ukrainian Fashion Now!: Meet & Greet Ukrainian brands. Cocktail
Time: 2:30pm
Location: Arsenale, First Floor

LuisaViaRoma & Outpump: SNKRS_FASHION.INDEX private talk
Time: 3:30pm
Location: Terrazza LuisaViaRoma

SIStyle: Designer Presentation
Time: 3:30pm
Location: Padiglione Medici

MyID Open Studio: Exhibition by Riccardo Burchielli
Time: 5pm
Location: MYID Store, Via del Moro 58r, Firenze

Ann Demeulemeester: Exhibition opening
Time: 6pm – 9pm
Location: Stazione Leopolda, Viale Fratelli Roselli 5, Firenze

Brunelli Cucinelli: Opening of new shop. Cocktail & Live Music
Time: 6pm – 8pm
Location: Brunello Cucinelli, Piazza degli Antinori 10r, Firenze

Maunea Kea: Presetation of capsule collection with NBA player Jaren Jackson Junior
Time: 7pm – 11pm
Location: Cibrèo Ristorante, Helvetia & Bristol, Via de’ Vecchietti 5, Firenze

UK Fashion & Textile Association: Networking event
Time: 7pm – 8:30pm
Location: Terrazza Grand Hotel Bagioni, Piazza dell’Unità Italiana 6, Firenze

Soulland: Fashion Show
Time: 7:30pm
Location: Cavea Del Teatro Del Maggio Musicale Fiorentino, Piazza Vittorio Gui 1, Firenze

Primate Collection SS23: Opening of exhibition by Simone Fugazzotto, curated by Luca Beatrice. Cocktail
Time: 8pm
Location: Galleria Del Palazzo – Coveri, Lungarno Guicciardini 19, Firenze

Istituto Marangoni: Project Everywhere, here, nowhere by Best Fashion Designer & Multimedia Artist
Time: 9:30pm
Location: Museo Marino Marini, Piazza San Pancrazio, Firenze


Fashion goes digital: blockchain, e-commerce provided by ITA: Italian Trade Agency promotes and protects bands on digital channels abroad
Time: 10am
Location: Unicredit Theatre, Sala Della Scherma, Fortezza Da Basso

Gucci: Presentation of all-day café and cocktail bar Giardino 25 with Special Guest
Location: Giardino 25, Piazza della Signoria 37, Firenze

WeAr to Eat


Fish plates, in a cool location with sofà and art pieces.

Piazza di Cestello 9,50124 Firenze
+39 0552645364

Buca Mario

Typical tuscan food, soups and meat in an elegant location in the c entre of the city.

Piazza degli Ottaviani, 16r, 50123 Firenze
+39 055 214179


Mozzarella bar, with many different combinations of plates, and pizza.

Via de’ Tornabuoni, 16, 50123 Firenze
+39 055 277 3526


Typical Japanese restaurant in a very elegant situation.

Borgo S. Frediano, 10 r, 50124 Firenze
+39 055 291840

Fusion Bar

Fusion plates and special cocktails in this place on the ground floor of the 5 star hotel Gallery Art Hotel.

Vicolo dell’Oro, 3, 50123 Firenze
+39 055 2726 6987

13 Gobbi

Typical tuscan restaurant with most iconic plates.

Via del Porcellana, 9R, Firenze
+39 055 284015


Typical tuscan food in cool and artistic place.

Via del Moro, 48, 50123 Firenze FI
+39 055 239 8898

Buca dell’Orafo

Tuscan menù in a small but typical place, close to Ponte Vecchio.

Via dei Girolami, 28, Firenze
+39 055 213619

Odeon Bistro

Mediterranean food in a cool location close to one of the most cinema of the city.

Piazza degli Strozzi, 8 rosso, 50123 Firenze
+39 055 215654


Pizza and meat in a typical tuscan location.

Piazza del Carmine, 24, Firenze FI
+39 055 281015

WeAr to Shop

Florence is every shopper’s dream but also for retailers a top destination to gain inspiration.

Here a list of the must-go-sees in Florence’s retail scene.


The most famous florentine boutique, with luxury labels and upcoming designers.

Via Roma, 19/21R, 50123 Firenze
+39 0559064116

Gerard Loft

Gerard Loft was born in the centre of Florence from an idea of its owner Tommaso Pecchioli.

Via de’ Pecori, 36R/red, 50123 Firenze
+39 055282491


Fashion concept store collecting a luxury brand selection and designers from all around the world.

Via Calimala, 29/r, 50123 Firenze
+39 055219163


Boutique with exclusive womenswear collections.

Via Vincenzo Gioberti, 70R, 50121 Firenze
+39 0552477819


Classic outfits for both man and woman, in this historical and typical fashion boutique.

Via del Sole, 2, 50123 Firenze
+39 055292764

Flow Store

In the store a selection on premium labels and upcoming brands, also accessories.

Via de’ Vecchietti, 22, 50123 Firenze
+39 055215504