Stone Island debuts The Compass Inside – a film by Jeremy ElkinStone Island debuts The Compass Inside – a film by Jeremy ElkinStone Island debuts The Compass Inside – a film by Jeremy Elkin

Stone Island debuts The Compass Inside – a film by Jeremy Elkin

Stone Island presents The Compass Inside, a new short film by director Jeremy Elkin, featuring members of the brand’s global community, including director Spike Lee, footballer João Felix, actress Jodie Turner-Smith and fashion designer Germans Ermičs. Shot in 15 different locations around the world, the film is interspersed with footage from the Stone Island factories in Ravarino, Italy, to detail the unique connection between how Stone Island is made, and how it is worn.

“The Compass Inside is a film based on process, craft, art and community. It’s about the people who wear Stone Island every day and the artisans who make the garments, bringing Stone Island’s manifesto to life,” says director Jeremy Elkin.

38th edition of Milano Unica

38th edition of Milano Unica

The 38th edition of Milano Unica dropped the curtains on February 1. The number of international buyers increased remarkably by +26% with 1,903 participating companies. The overall figure was also positive with a total of 5,886 visitors, up 11% compared to the corresponding 2023 edition. 508 exhibitors presented their Spring/Summer 2025 collections, up 7% compared to the February 2023 edition.

The notion of creativity that combines indissolubly with sustainability is essential to Milano Unica’s vision. This has always been the guiding principle for the selection of fabrics and accessories of the MU Tendenze Sostenibilità Area.

Milano Unica’s event dedicated to young talents from fashion schools featured Sabato De Sarno, Creative Director of Gucci. “With extreme naturalness and authenticity, Sabato told his story,” getting very close to the more than 1,000 students in attendance, “speaking with empathy and emotion, conveying the values at the base of every path: passion, dedication determination and courage,” recalled Massimo Mosiello, General Manager of Milano Unica.

The next edition (39) of Milano Unica is taking place on July 9, 10, 11, 2024.

Skechers sneakers take over Rebekka Ruétz’s Runway

Photo Credit :MARTIN LOOS

Skechers sneakers take over Rebekka Ruétz’s Runway

Rebekka Ruétz presented sneakers from the Skechers UNO and Court & Classics collections at her fashion show, incorporating unworn sneakers from past shows through upcycling as accessories and highlighting the longstanding collaboration with the Comfort Technology Company Special attention was given to the trademark Skechers UNO sneakers with visible air cushioning, as well as models from the new Court & Classics retro sneaker collection featuring high quality synthetic Dural leather uppers and unbeatable comfort thanks to Skechers Air-Cooled Memory Foam® insoles.

Rebekka Ruétz expressed her enthusiasm for the longstanding collaboration with Skechers as follows: “I love working with Skechers! Every season, I have the opportunity to unleash my ideas and creations anew, and it’s just incredibly enjoyable. The stylish sneakers and sporty look of Skechers are simply made for my collections.”

The presentation of the looks took place at the Verti Music Hall in Berlin and captivated the audience with muted tones, vibrant outfits and accessories.

Miu Miu and L’Oréal Groupe announce the signing of an exclusive worldwide licence agreement

Miu Miu and L’Oréal Groupe announce the signing of an exclusive worldwide licence agreement

Prada S.p.A and L’Oréal Groupe announced the signature of a worldwide long-term license agreement for the creation, development, and distribution of the luxury beauty products for the Miu Miu brand. Following the successful collaboration with Prada brand, Miu Miu is now joining the L’Oréal Luxe division for a new beauty chapter. The first fragrances under L’Oréal Groupe are expected to be launched in 2025.

Benedetta Petruzzo, Miu Miu CEO comments: “We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal. This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category”. Cyril Chapuy, President of L’Oréal Luxe comments: “Over the past years, we have successfully established a very strong partnership with Prada teams. We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty. With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in Fragrances.”

Hugo partners with Visa Cash App RB Formula One TeamHugo partners with Visa Cash App RB Formula One Team

Hugo partners with Visa Cash App RB Formula One Team

HUGO has entered into a new partnership with the Visa Cash App RB (VCARB) Formula One™ Team starting this season. This collaboration positions HUGO as the Official Apparel Partner of the team. With the ambition to be the premium brand of choice for the social generation of changemakers, HUGO – together with VCARB – inspires individuals to break free from convention, encouraging them to embrace the bold, disruptive spirit that defines both iconic brands.

“We are excited to deepen our involvement in motorsports by entering F1 with HUGO. Partnering with the Visa Cash App RB Formula One Team will enable us to connect with Generation Z on a global scale and in a powerful way. We look forward to further driving the synergies between sports and fashion, to offer consumers new and unique opportunities to immerse themselves in the HUGO brand,” says Daniel Grieder, CEO of HUGO BOSS. Peter Bayer, CEO of Visa Cash App RB Formula One™ Team comments: “We are very excited to welcome HUGO to the Visa Cash App RB family as the Official Apparel Partner of the team. HUGO is a brand that is synonymous with style and one that is able to elevate even the most humble to the lofty heights of sartorial elegance. We are pumped about the first collection that is set to drop and look forward to a long and creative partnership that will move the bar on the F1 aesthetic. This sport is all about speed and margins but expression and style are also critical and go hand in hand with success. Together with HUGO, we look forward to disrupting the fashion form of F1 and redefining the boundaries of what that means both at and away from track.”

From the beginning of the 2024 F1™ season, the HUGO logo will be featured on the race suit, teamwear, and the cars of the VCARB Team. The partnership will continue beyond the track with limited-edition capsules of bold styles featuring the sophisticated edge of HUGO´s tailoring, but also fashion-forward performance wear and stylish fanwear. HUGO will also design and develop looks for the VCARB Team, including formal apparel for drivers, Daniel Ricciardo and Yuki Tsunoda, along with a range of high-performance race and travel wear for the entire team. The race wear designed by HUGO, featuring graphic branding in bold colors and the logo of the signature metallic bull, is comprised of water-repellent soft-shell jackets, vibrant T-shirts, and lightweight stretch trousers, all crafted from track-ready technical materials. The teams’ official travel outfits are defined by understated, casual-cool style. These laid-back essentials follow the iconic HUGO codes, including metal stacked logos and signature red box branding.

HUGO’s entrance into the world of F1™ began with a bang at an event hosted by Visa Cash App in Las Vegas on February 8, where new car livery and teamwear emblazoned with HUGO branding were unveiled.

38th edition of Milano Unica

38th edition of Milano Unica

The 38th Edition of Milano Unica opened this week at Fiera Milano Rho with the Opening Ceremony addressing the topic of Artificial Intelligence, projections and future challenges for the textiles and accessories industry. The three-day event, running from January 30 to February 1, serves as the stage for an accurate selection of the best industry operators, showcasing their proposals for the Spring/Summer 2025 season.

The event has been growing organically in perception, quality of the proposals, the increased number of services offered and innovation. The MU Tendenze Sostenibilità area welcomed visitors through its evocative material paths and confirmed the sustainability-oriented approach of the previous edition. All the creative concepts presented for the upcoming Spring/ Summer 2025 are sustainable, testifying to an unfailing commitment to authentic product quality and respect for the planet and the people. In addition, to facilitate the visit and understand more about the vast array of sustainable products on display, all the products come with a tag that explains the relevant sustainability value pillars: Climate Action, Chemical Safety, Biodiversity Conservation, Circular Economy and Social Justice.

The women’s premium and luxury collections are gaining more and more ground in response to the evolution in market demand.

The Japan Observatory, first launched in September 2014 within Milano Unica, celebrates its 10th anniversary of participation in the event with a themed evening that combines quality, innovation, avant-garde and craftsmanship.

Boss official partner of the Hahnenkamm raceBoss official partner of the Hahnenkamm raceBoss official partner of the Hahnenkamm raceBoss official partner of the Hahnenkamm race

Boss official partner of the Hahnenkamm race

BOSS was once again the presenting partner of the legendary Hahnenkamm race in Kitzbühel. BOSS presented “Magic Moment”, the first project that uniquely uses smart technologies as an integrated solution in a physical products. The features included, among other things, access to the event, registration as the owner of the product and contactless payment. A unique experience awaited 30 VIP guests, during which their ski jackets from the latest BOSS x Perfect Moment capsule collection were transformed into smart devices.​​​​

BOSS was also the official presenting partner of the KITZ RACE Party, the most exclusive evening event of the Hahnenkamm weekend, which was attended by 1,500 VIP guests. The night under the motto “Mount Mystique” offered an exclusive dinner, performances and live interviews with the Hahnenkamm race winners. The star act, presented by BOSS, was Ronan Keating.
Brama Group licensee for AG JEANS EMEABrama Group licensee for AG JEANS EMEA

Brama Group licensee for AG JEANS EMEA

EN: The renowned Brama Group has announced that starting from January 2024, it will function as the official licensee for AG Jeans in the EMEA region. This means that the Brama Group will take over all distribution and development activities for the brand.

The label’s collections are characterized by timeless designs, reflecting a modern vision of casual luxury and innovation. Founded in 2000 in Los Angeles by denim pioneer Yul Ku, the brand initially focused exclusively on high-quality denim products. Thanks to premium fabrics and special attention to the perfect fit, AG quickly established itself as a prominent provider in the market.

The FW24 collection of AG Jeans will be presented in the showrooms of the Brama Group in Düsseldorf, Munich, Milan, Paris, Madrid, and Antwerp from mid-January. The collection is scheduled for delivery from June to August 2024. This partnership marks an exciting new chapter for both the Brama Group and AG Jeans as they collaboratively work to establish the collection in the EMEA market.

DE: Die renommierte Brama Group hat bekannt gegeben, dass sie ab Januar 2024 als offizieller Lizenznehmer für AG Jeans in der EMEA-Region fungieren wird. Dies bedeutet, dass die Brama Group alle Vertriebs- und Entwicklungsaktivitäten für die Marke übernehmen wird.

Die Kollektionen des Labels zeichnen sich durch zeitlose Designs aus, die durch eine moderne Vision von lässigem Luxus und Innovation geprägt sind. Das Label wurde im Jahr 2000 von Denim-Pionier Yul Ku in Los Angeles gegründet und konzentrierte sich zunächst ausschließlich auf hochwertige Denimprodukte. Dank hochwertiger Stoffe und besonderer Aufmerksamkeit für die perfekte Passform konnte sich AG schnell als herausragender Anbieter auf dem Markt etablieren.

Die FW24-Kollektion von AG Jeans wird ab Mitte Januar in den Showrooms der Brama Group in Düsseldorf, München, Mailand, Paris, Madrid und Antwerpen präsentiert. Die Lieferung der Kollektion ist für den Zeitraum von Juni bis August 2024 geplant. Diese Partnerschaft markiert ein spannendes neues Kapitel sowohl für die Brama Group als auch für AG Jeans, während sie gemeinsam daran arbeiten, die Kollektion auf dem EMEA-Markt zu etablieren.

Correction: In WeAr Showrooms #2, it was mentioned that AG Jeans is still available with previous agents. Please note that, effective January 1st, 2024, AG Jeans is exclusively available for the DACH Market through Brama.


Woolrich unveils premium Black Label Collection by Todd Snyder

Woolrich unveils premium Black Label Collection by Todd Snyder

American outdoor brand Woolrich has unveiled its new premium Black Label Collection by American Designer Todd Snyder for A/W 2024.

The Woolrich Black Label Collection embodies the fusion of Woolrich’s rich heritage and the contemporary aesthetic of the American designer. This collection skillfully merges the past and present, redefining the fundamental elements of style with a special emphasis on heritage, quality, and craftsmanship. The Woolrich Black Label comprises two distinct and complementary lines: Heritage and Technical.

Stone Island presents ‘The Compass Inside’Stone Island presents ‘The Compass Inside’

Stone Island presents ‘The Compass Inside’

Stone Island presents ‘The Compass Inside’, a monumental presentation featuring pieces from the AW ‘024’025 collection. The presentation also includes an archival look, representing the continual research that anchors the brand. Pieces are presented in multiples, to express the authority of communities and uniform.

METAL MESH PVD NANOTECHNOLOGY DOWN: A hooded down jacket with an effect like liquid glass, created from two layers of organza with a high tenacity nylon base. Nanotechnology is used to infuse aluminium in the polyester organza, so that the metal is attracted into the yarn. Layered over each other, the optical effect is as if the jacket is pure liquid. The jacket features the white Stone Island research badge on the left sleeve.

PURE METAL SHELL — STAINLESS STEEL (ARCHIVAL PIECE): An archival Pure Metal Shell parka from AW‘999 ‘000, from the first ever Stone Island collection to feature metal, presented here to highlight over twenty years of metallic research at Stone Island. The parka is made from 100% stainless steel mesh applied to a black nylon base. The metallic material is subject to oxidation over time, losing its shine, with creases and breaks that are unique to each jacket.

HEAVY MELTON_ STONE ISLAND GHOST PIECES: Two pieces – a peacoat and a single-breasted jacket – from the monochromatic STONE ISLAND GHOST collection, which this season enquires into wool. The pieces are made from heavy 95% wool and 5% cashmere, with a military uniform look yet a soft feel. The STONE ISLAND GHOST monochromatic badge on the left sleeve has been specially created to blend with the garment.

SUEDE SHEEPSKIN_ STONE ISLAND GHOST PIECE: A hooded suede sheepskin jacket from the totally monochromatic STONE ISLAND GHOST collection, treated with a PFC free anti-drop agent. The inside of the sheepskin has been treated for a smooth appearance. The jacket is zip-fastened, with hidden snaps to fasten its slanted hand pockets, to achieve a minimal effect.

GLASS COVER-TC, GARMENT DYED: Three pieces that highlight the use of transparency and mesh in Stone Island’s continual research. A parka and two hooded jackets are made from polyester mesh protected by a semi-gloss transparent polyurethane film, that’s moderately windproof and rainproof. Because the film is transparent, through garment dyeing, it creates an effect as if there is a layer of liquid glass underneath.

NYLON METAL IN ECONYL® REGENERATED NYLON WITH PRIMALOFT®-TC, GARMENT DYED: Three pieces made from Stone Island iridescent Nylon Metal fabric in a recycled version. This iconic Stone Island fabric now uses Econyl® regenerated yarns, with, pre- and post-consumer, recycled and processed to create a yarn with the same characteristics of nylon from fossil raw material. A light jacket if fastened with snaps, while two bombers are padded with PrimaLoft®-TC. One of the bombers has a black tape industrial zip, highlighting the inspiration this season from astronaut uniforms. Each of the three pieces has been garment dyed with a double colour recipe.