Browns has relaunched Browns Focus, the once physical home to new talent within the Browns family. This new initiative will celebrate Browns’ legacy of supporting new talent and the ongoing commitment to nurture innovative designers and creatives.
Released as a series of concepts driven by Browns’ design community, to celebrate both their individuality and creativity, Series One will launch as a program of digital creative experiences and exclusive capsules produced in collaboration. The line-up includes womenswear designers Commission, Conner Ives, MAXIMILIAN and Mariah Esa alongside menswear designers Bianca Saunders, Labrum, LUEDER, Saul Nash and TSAU.
Drawing on the idea of future icons, Browns looked not just to ‘icons’ in the world of fashion, but to designers who are icons in their communities. Joe Brunner, Menswear Buyer Next Generation said, “what was arguably just as important if not more important, was that they needed to have a voice on topics such anti-racism, social inequality and mental health. These conversations are incredibly important to Browns and we wanted to be a vehicle to drive these narratives forward through our community.”
With the recent opening of the new flagship Browns Brook Street, the relaunch of Browns Focus highlights the continued endeavours to champion the community celebrating the collaborations that go beyond product, bringing both local and global talent to new and established customers – pinpointing each designer’s unique story as well as overarching message of creativity.
Upcycled by Miu Miu continues to pursue a sustainable ideology, now giving new life to pre-loved denim in collaboration with Levi’s. A selection of classic denim pieces is re-fashioned by Miu Miu, seen through the brand’s maverick and determinedly playful eye and worn by Miu Miu muses, the actor Emma Corrin and models Lila Moss and Georgia Palmer, all portrayed by Johnny Dufort.
A celebration of iconic garments, this project includes vintage MADE IN USA men’s 501 jeans and Trucker Jackets from the 1980s and 1990s. Born out of American workwear and, from the mid-1950s onwards, a symbol of youthful rebellion, these iconic pieces have been customised and personalised by Miu Miu, in a play between masculinity and femininity, and aimed squarely at an equally free-spirited Miu Miu woman. The vintage denim is hand-embellished with instantly recognisable Miu Miu crystal, pearl, floral and all-over diamanté embroideries, puffed sleeves and bold leather patches featuring Art Deco-inspired intarsia motifs. Jeans are cut off to the thigh or finished with ivory silk duchesse turn-ups while the Trucker Jackets are adorned with oversized white lace collars.
The iconic Levi’s backpatch is re-invented in Miu Miu pink and carries the brand’s logo alongside. The finishing touch is a specially commissioned Miu Miu carrier bag stamped with the Levi’s logo in return.
Upcyled by Miu Miu in collaboration with Levi’s will be unveiled in London Selfridges and Shanghai IAPM mid-May. Afterwards, the collection will also be available online at miumiu.com, 18 select Miu Miu stores worldwide and Dover Street Market Los Angeles.
Frankfurt Fashion Week, organised by Messe Frankfurt and Premium Exhibitions, moved its physical launch to 2022. It was meant to take place early July 2021 but has not been granted permission by the German authorities to go ahead due to the current Coronavirus pandemic.
As such the organisers have decided to delay its physical launch to January 2022.
“The consequences of the ongoing pandemic spread of the coronavirus continue to govern our personal and professional lives. It is with a heavy heart that we must cancel the physical events in July, since these are not allowed to take place given the current legal constraints. Due to the lack of certainty for planning and new monthly evaluation we need to fulfil our obligations as event organiser and avoid unforeseeable risks for partners and clients.” Anita Tillmann, Managing Partner of the PREMIUM Group.
The event was meant to include different formats that include the visitors on- and offline. Amongst new formats such as “The Ground”, existing, successful formats like Premium and Neonyt were scheduled to take place. This came amid a move from Berlin to Frankfurt. Frankfurt Fashion Week had been announced almost exactly a year ago and was set to make Frankfurt a new fashion ‘hot spot’.
“A spectacular event like Frankfurt Fashion Week deserves an equally spectacular kick-off,” says Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt. “Sadly, this won’t be possible for summer 2021 – but the team behind Frankfurt Fashion Week refuses to be beaten. We are working full steam ahead on digital components to convey the Fashion Week vibe to the community wherever they happen to be. Live and on demand: despite contact restrictions, the new FFW Studio enables the international fashion scene to come together in one place and gives us the chance to stream our community’s textile expertise to the whole world.”
Instead the Frankfurt Fashion Week Studio will become a digital meeting place for all fashion professionals. It will go live on the event’s website (www.frankfurt.fashion) in July and through live stream from 5th – 9th of July 2021 the international fashion community will be able to gather input from various channels all on the overarching themes: sustainability and digitalisation.
“Just imagine it’s Fashion Week and no one turns up – I heard these words at the end of 2020, the second time we had to cancel a physical edition of Neonyt,” says Thimo Schwenzfeier, Show Director of Neonyt. “At the time, they were probably meant as words of encouragement in light of yet another cancellation, but they take on an even greater meaning today. After a good one and a half years of no events and a forced break, we – the team and especially our cross-sector community – were all more than ready to kick things off in Frankfurt am Main. And the high numbers of registrations from our brands for summer 2021 proved that. But obviously everyone’s health comes first, which is why we are looking forward to the digital edition of Frankfurt Fashion Week, FFW Studio, and to creating a line-up of sustainability content that showcases the expertise of our brands and speakers.”
This comes as a blow to the European fashion industry amid trade shows such as Pitti Uomo, White and Who’s Next announcing their summer dates and seemingly are going ahead. WeAr will continue to report on this issue.
This September, Scoop and Pure London will unite for an exciting buying experience, hosted in the Old Truman Brewery. Designed to offer an exclusive and safe buying experience, Scoop X Pure will now take place on 7th – 9th September 2021, at the Old Truman Brewery in East London. Pure Origin will also co-locate with Scoop X Pure, to unite the entire fashion supply chain under one roof.
Curated by Scoop founder and MD, Karen Radley, Scoop X Pure will showcase the “best in show”, highlighting the most exciting collections and labels across the Scoop and Pure London rosters. Designed to offer a “department store” atmosphere, Scoop X Pure will not only showcase both emerging and established UK and international fashion designers across men’s and womenswear but will also feature a selected edit of home and lifestyle products.
Additionally, the change in date reflects the wider market, allowing those exhibitors who exhibit at international trade shows, including Who’s Next in Paris, to join the Scoop X Pure line up.
The Heron Preston for Calvin Klein collection is inspired by traditions of utility and performance, drawing attention to our most trusted wardrobe staples. In this collection Preston transcends seasons and style. “I just wanted to find a universal language that speaks to a global audience. One that doesn’t alienate but rather invites you in this world of simplicity, removing complexity and allowing you to discover your own style through the comfort and support of the garments.” – Heron Preston
Minimalism, sensuality, youth and freedom have always been at the core of Calvin Klein’s visual vocabulary, opting for timeless, now trademark details. Calvin Klein designs clothing by considering what is essential, what is necessary. Heron Preston for Calvin Klein embodies these ideals in a new collection defined by understated yet obsessive detail. Uncommon, yet universal.
Through a shared vision, Heron Preston and Calvin Klein created a collection for real people. Preston came in as a creative consultant, first examining what he considered the brand’s most necessary and iconic pieces: the underwear, the white shirt, and expanded from there, remaining firmly within the guardrails of what is essential – no more, no less.
Preston says, “This goes beyond just a normal collaboration. I call it a collaboration 2.0., as the work we did, and how we did it, goes beyond just product design and placement. We tried to reshape and develop a new business language, while still fully embracing and respecting Calvin Klein’s culture, experience and history.”
CORDURA, a registered trademark of INVISTA, one of the world’s largest integrated manufacturers of polymers, intermediates and fibres, headquartered in Atlanta, GA, USA, celebrates the first decade of “Denim Durability” and launches CORDURA hemp innovations.
2021 marks the 10th anniversary of the introduction of CORDURA durable denim technology to the technical denim sector. Over the past decade, the denim world has been researched, developed, created and challenged to “enhance performance” and to “expect more from denim garments”. CORDURA denim is proven to be at least 4 times more durable than traditional 100% cotton equivalents and has found its fan base as a comfortable, rugged option for skateboarders, climbers, workers and motorcyclists. Always durable and long-lasting, CORDURA Denim offers an authentic denim look and feel with enhanced protective performance.
Cindy McNaull explains, “We think working with hemp is especially valuable in our knitwear and denim apparel collection. Hemp offers benefits for increased abrasion, tensile and tear resistance – three properties that align with the CORDURA brand’s long-lasting performance platform. We look forward to exploring the aesthetic benefits and eco-efficient properties that hemp can bring to CORDURA technology developments.”
Designer Alber Elbaz has passed away in Paris at age 59.
From 2001, Elbaz was artistic director at Lanvin, where he was credited with rejuvenating the brand. He also recently launched his own label, AZ Factory.
In response to consumer demand for comfortable, sustainable clothing, Eastman launched its Naia Renew cellulosic staple fiber in the growing women’s casual wear and loungewear market. Sourced from 60% wood pulp and 40% recycled waste plastics, it can be produced at scale to deliver sustainability without compromise to the fashion world. Naia Renew staple fiber has inherent softness, is quick drying and reduces garment pilling.
Naia™ is a sustainable fiber made from wood pulp harvested from responsibly managed forests and plantations. This biobased fiber is sustainable from its origin to end of life. For more information, visit us as naia.eastman.com.
After an Italian government announcement setting a date for possible trade shows, Pitti will hold its physical shows in July, with the exact dates yet to be confirmed.
Pitti Uomo, originally to be held mid-June was scheduled to be amongst the first fashion trade shows to hold a physical event after 2 seasons of digital-only events. As a leading menswear trade show, it was meant to be a meet-and-greet for the industry after the international lockdowns.