Visitors were also involved in playful activities: from the panoramic view from above, emulating a flight over the settings, to a liberating dance among sounds and colors, and, last but not least, a selfie mirror for pictures to make a memory of the experience and narrowing the differences between reality and the Metaverse.
Messe Frankfurt, a global leader in trade fair organization, and Kingpins Show, the premier tradeshow specializing in the denim industry, have announced a strategic partnership that will further strengthen their commitment to fostering innovation, collaboration, and growth within the denim community.
Messe Frankfurt’s new role as a shareholder in the Kingpins Show elevates the textile portfolio’s presence in the denim industry as well as solidifies their dedication to supporting the industry’s development.
The Kingpins Show will continue to operate independently, maintaining its distinct identity and the essence that has made it a must-attend event for denim enthusiasts worldwide. As a shareholder, Messe Frankfurt brings its global network, unparalleled resources, and industry- leading expertise to strengthen the Kingpins Show’s position as a premier denim platform.
At this year’s Viva Technology show, LVMH announced that it will begin rolling out Tap to Pay on iPhone to select LVMH Group stores in the US later this year, offering a seamless and secure payment experience. With Tap to Pay on iPhone, the LVMH Group client advisors can accept Apple Pay, contactless credit and debit cards, and other digital wallets anywhere in the store simply by using their iPhone and a partner-enabled iOS app – no additional hardware needed, regardless of the purchase amount. Tap to Pay on iPhone will be available in the LVMH Group Houses in the US later this year, starting with Sephora, Christian Dior Couture, Celine, Tiffany & Co. and Louis Vuitton.
“Our stores are the prime showcase for the excellence of the products we create, and we do everything possible to guarantee that the customer experience is absolutely impeccable, from the moment people walk in the door to payment for a purchase. The introduction of Tap to Pay on iPhone in LVMH US stores will contribute to offering our customers a purchase experience that is fluid, transparent and protected. This solution also reflects the growing demand among our customers for contactless payment and digital wallet transactions,” says Franck Le Moal, LVMH Group IT Director.
Apple’s Tap to Pay on iPhone technology uses the built-in features of iPhone to keep the customers’ data private and secure. When a payment is processed, Apple doesn’t store card numbers on the device or on Apple servers.
New Balance and Stone Island have reunited for their latest innovative collaboration, the Stone Island & New Balance Tokyo Design Studio FuelCell C_1. The brands explore the concept of how the human bridges the gap between man-made and cotton elements with this revolutionary silhouette. This unique concept comes to life with a visually expressive take on what a running shoe could look like, featuring nontraditional forms – manufactured synthetic with cotton engineered in one knit.
“This collaboration between New Balance and Stone Island is unlike any other – both brands have a dedication to innovation and craft that drives them to go against the grain,” says James Lee, Lead Footwear Designer at New Balance. “The synergy of New Balance and Stone Island is reflected through the shoe..”
“I consider what Stone Island and New Balance are doing a real collaborative relationship. Both parties agreed to work on a new New Balance model to bring this collaboration to life,” says Silvio Rivetti, Design Director at Stone Island. “Both brands have uncompromised standards when it comes to the quality of the product. We both have a strong connection with our heritage and we never stop evolving.”
The exaggerated design elements, featuring an outsole that extends beyond the heel of the shoe, are more than an aesthetic touch, with the added weight providing a counterbalance to the toe push-off, energy returning feeling of FuelCell. The debut FuelCell C_1 colorways utilize color palette and graphic pattern inspired by the archival Stone Island camouflage of ‘990.
BOSS enters a long-term partnership with two-time Formula 1TM World Champion Fernando Alonso. As part of this latest collaboration, BOSS will dress Alonso at official events off the racetrack, including all major red-carpet moments and interviews. Moreover, Alonso will support BOSS in a spate of ongoing promotional activities, brand events, social media campaigns, and more.
The partnership is a strategic and logical move, given that BOSS has been the Official Fashion Partner of the wider Aston Martin Aramco Cognizant Formula One™ Team (AMF1) since June 2022, developing looks, formal apparel, and high-performance team and travel wear for its roster of drivers.
“Fernando Alonso is an icon on the racetrack and a great personality. I’m beyond excited that he’ll be one of our brand ambassadors over the coming years. Fernando neatly embodies what it means to be BOSS today: he has a strong sense of will, makes the right decisions, and inspires people all around the world. He’s a perfect fit for BOSS with his spirit and his attitude. He’s been pursuing his passion for racing since he was a child and has been celebrating success in motorsports for over 20 years now. Fernando is living proof that BOSSes aren’t born – they’re made,” says Daniel Grieder, CEO of HUGO BOSS.
“I’ve long been a fan of BOSS and I’m thrilled to take on this new role as an ambassador within the larger scope of their sponsorship of the Aston Martin F1 TM Team. I look forward to working closely with the brand and representing what it means to be a true BOSS – both on and off the racetrack,” says Fernando Alonso.
The APROPOS Flagship Store in Berlin features design that blends in with the complexity of the building with clarity and elegance. The building which was a former cinema was built by architect Max Bischoff in 1922 and was the premiere venue for the world’s first sound film.
According to the existing different spatial dimensions, four spatial identities were developed in which atmosphere and spatial proportions create a coherent experience that customers can intuitively experience. The design of the interior is based on a selected material concept. The dynamic use of the the surfaces of the rooms were deliberately kept minimalistic and made of selected high-quality materials. This results in a uniform yet recognizable design language that makes the identity of APROPOS Concept Store. Graphically grained wall coverings made from Turkish Marble contrast with specially made, maximum-format concrete floor slabs. Wall paneling made of soaped oak meets custom-made shelves for the display of goods satin brass, French herringbone parquet is combined with curtain fabrics by Dedar and Pierre Frey combined. Selected materials and objects from vintage suppliers from Italy and France, as well as furniture by Pierre Frey complete the overall concept of the new APROPOS store.
Leaving the facade and shop windows behind, visitors first enter the large entrance area. Beauty brands like Ojar, Tide, Nishane, New Notes and Xerjoff as well as interior brands such as Astier de Villatte, Fornasetti, Christofle and Ginori 1735 are presented on hand-forged brass shelves and marble tables. From here you get to the central main room, the two-storey forum. First is the Shoe Corner, while on the other hand, the room is fully covered with video projections. The forum is a space for exclusive events and emotional presentations of brands, products and media offererings. You will also find Womenswear from houses such as Ferragamo, Jil Sander, Victoria Beckham, Khaite, Carolina Herrera, Gabriela Hearst, Proenza Schouler, Amina Muaddi, Ann Demeulemeester, Gianvito Rossi, Located directly above the women’s department, on the mezzanine floor, is the Menswear department with brands such as Giorgio Armani, Brioni, Kiton, Random Identities, Isabel Marant, God’s True Cashmere, Rhude, 44 Label Group, The Elder Statesmen x Zegna and numerous other international brands.
Another highlight of the store and eye-catcher of the area is the APROPOS café on the mezzanine. In addition to the classic hot and cold drinks, the café offers selected cakes and tartes and special champagne from the French Maison Veuve Clicquot. But that’s not everything – alongside editions of Veuve Clicquot Yellow Label Brut and Rosé, the Prestige Cuvée La Grande Dame 2015, guests can enjoy other Moët Hennessy products from Ruinart and Moët & Chandon. Furthermore, APROPOS, in cooperation with Veuve Clicquot, will host the CLICQUOT café from July 21st to August 18th, on the occasion of the “Good Day Sunshine” campaign. In the atmospheric ambience in the leafy and quietly located in the back garden of the house, you can discover exquisite types of champagne from Veuve Clicquot and eat fresh delicacies.
Milano Unica aims at expanding its digital services from season to season to provide its exhibitors and visitors with an increasingly integrated and fruitful experience. After the e-MilanoUnica Connect project and the App designed to facilitate the visit to the trade show, for the 37th edition, Milano Unica offered, in collaboration with PwC Italia, an even more immersive experience through the Metaverse, the specially created 3D space, within which physical individuals could move, share and interact as if they were physically present, but without any limitations of space.
The Milano Unica avatar was the narrating voice of the 37th edition, inviting people to the trade show.
The journey through the Metaverse amplified the visitors’ experience, providing access to the emotional rooms of the three MU Community themes presenting the creative cues for the Fall/Winter 2024/2025 season. The MU Hub served as introduction to the journey, expanding on the founding values of Milano Unica, based on the excellence of Made-in-Italy products, along with the values of creative sustainability, traceability and constant innovation.
Visitors entered an ideal green city with a high perception of an organic and sustainable world. Walking down the aisles, visitors were accompanied by emotional videos and evocative images leading to environments related to the three themes of the creative concepts for the upcoming season.
Marc Cain is part of this year’s Yoonaverse, a hybrid trade show that is taking place in the stationary and digital space as part of Berlin Fashion Week from July 10th to 14th. The German premium brand is using the platform to virtually stage its new collection.
“The fusion of fashion and technology is an exciting topic that is becoming increasingly relevant for Marc Cain. At the Yoonaverse, visitors can view looks from a 360 degree perspective and be seamlessly directed to the online store. They are created by our in-house 3D team and are used in product development, visual communication between suppliers, and digital sales’ explains Paola Olaguivel, 3D Product Developer at Marc Cain.
With its participation in the event, Marc Cain is once again demonstrating its commitment to innovation. The company expects this to lead to the establishment of valuable contacts, exciting insights into the latest trends and developments as well as the development of new target groups. The knowledge acquired makes it possible for them to adapt their strategies, improve their products and stay one step ahead of the competition.
Kinloch continues its ascent in the Land of the Rising Sun, and is given the opportunity to tribute MITSUKOSHI’s 350th anniversary by bringing to life a design, created specifically for this occasion. A 50 x 50 cotton “hankaci (handkerchief), in two different color shades, describes the various stages of this journey across Japan between the main cities, as well as the headquarters of the MITSUKOSHI department stores. This is an artistic travel story among lion statues, torii gates, ramen dishes, temples and samurai. The hankaci is a must have accessory in Japan, a symbol of sustainability, which is used in various ways. This handkerchief, by avoiding the use of paper and plastic, finally gives the planet a break.
The Premium Group, the leading European event and trade fair organiser for fashion and lifestyle, is entering a new chapter: founder Anita Tillmann is handing over to her business partner Jörg Arntz and the experienced management team. After almost 21 years of successful management, serial entrepreneur Anita Tillmann will retire from operating business at the end of this year. She will remain with the Premium Group as a strategic advisor.
“After more than two decades, I am stepping down from the operational business and handing over the company to my business partner Jörg Arntz and the experienced management team with great confidence and trust,” says Anita Tillmann. “Together with our team, we have built up an international network in the fashion industry and made many good friends along the way. Thanks to our flat hierarchies, the pronounced team spirit and the good relationship with our shareholders, we work according to the motto – teamwork makes the dream work.”
Jörg Arntz, the long-standing managing director of Premium Group, will continue to lead the company as managing director, with the strategic support of Anita Tillmann. Operational implementation and content development will continue with the proven PREMIUM and SEEK teams in line with the formats. “I am delighted to have had Anita by my side over the past 10 years. The goal remains to strengthen the Premium Group’s position as a forward-thinking and established platform in the national and international markets. We challenge traditional KPIs, develop sustainable business models hand-in-hand with the industry and share this know-how with our communities. We will continue to drive innovation and growth in close exchange with the industry. The demand for an organised industry meeting in Berlin is still very high. We are firmly convinced that the relevance of personal exchange will become even more important in the future and with it modern platforms like PREMIUM and SEEK.”
From July 10th to 13th, 2023, Berlin Fashion Week will present a high-quality program of fashion shows, presentations, exhibitions, as well as innovative event formats and conferences in the city’s iconic locations, shaping the future of the fashion industry.
In this season as well, the Fashion Council Germany, on behalf of the Berlin Senate Department for Economic Affairs, Energy, and Public Enterprises, conducted the Berlin Contemporary concept competition. An expert jury selected a total of 18 concepts from Berlin and national designers out of 77 applications, who will showcase their collections during Berlin Fashion Week.
Der Berliner Salon returns from Charlottenburg to the Kronprinzenpalais. The collective exhibition presents 44 talents from the fields of design and fashion to establish a new understanding of the artistic and creative aspirations of fashion, photography, and design. In addition to the official opening event, the concept includes a multi-day program composed of various salon events to present a curated selection of Germany’s most relevant creative talents and brands.
The showcase platform 2ewest presents fashion shows by selected Berlin Contemporary winners for the second time in July. For the first time, the shows will take place in the premises of the State Museums of Berlin as part of an official partnership. In addition to the Kronprinzenpalais, the fashion shows will be held in various satellite locations, including the Alte Nationalgalerie and the James-Simon-Galerie. This collaboration sheds light on the special synergy between architecture, art, and fashion in Berlin, offering a new perspective on the iconic urban cultural institutions in dialogue with the contemporary fashion industry.
In January 2023, designers Rebekka Ruetz, Danny Reinke, Marcel Ostertag, and Kilian Kerner joined forces to create a new concept for Fashion Week. In the July season as well, the four designers will showcase their latest collections under the joint roof of W.E4.FASHION DAY at the Verti Music Hall.
The project Studio2Retail carries the unique atmosphere of Fashion Week throughout the city. Fashion shows, events, and pop-ups take place all over Berlin, while stores offer special promotions and discounts. The initiative is implemented by the Fashion Council Germany e.V. on behalf of the Berlin Senate Department for Economic Affairs, Energy, and Public Enterprises.
The Neo.Fashion format takes place at the Alte Münze this time. Here, graduates from German and Ukrainian universities have the opportunity to present their collections and themselves to the industry, attracting attention.
Following its premiere in January, the BeyondFashionBerlin trade show returns to the Atelier Gardens, catering to brands and buyers for whom sustainability is not just a trend but a mindset. Transparency takes center stage here, with exhibiting labels being categorized into five sustainability-related categories.
The summer editions of PREMIUM and SEEK, which are part of Berlin Fashion Week, will take place on the 11th & 12th of July at the iconic location Station Berlin.
Station Berlin will offer diverse networking opportunities and an extensive content program on key trends in fashion, business, sustainability, tech, and beauty. The 202030 Summit on sustainability will be represented on-site in a smaller format, providing relevant information, impulses, and learnings about the future of the fashion industry.