THE RESALE TREND IS DRIVING SUSTAINABILITY IN THE FASHION INDUSTRY, CREATING NEW OPPORTUNITIES FOR BRANDS AND RETAILERS.
Resale has been gaining momentum in the fashion industry, especially in the luxury sector. Forbes Magazine predicted that in 2025, resale of fashion goods, such as sneakers and other collectibles, could reach $6B in sales. For the fashion industry, this trend presents a new opportunity to tap into a lucrative market that is driven by sustainability and the desire for unique, one-of-a-kind pieces.
While secondhand shopping has long been popular among budget-conscious consumers, resale has now become a key component of the fashion industry. Resale platforms such as The RealReal, ThredUp and Paris based platform Vestiaire Collective, have seen significant growth in recent years, as consumers increasingly turn to pre-owned items as a more sustainable and affordable alternative to traditional retail.
For the fashion industry, this shift towards resale presents new opportunities. The Real Real, created by founder and CEO Julie Wainwright a decade ago, is one of the leading players of the resale market, with innovative initiatives and building a community of shoppers. They have created a clear strategy which includes retail locations and strong partnerships with luxury brands such as sustainable pioneer, Stella McCartney and Burberry with the #ReBurberry action. Brands such as Patagonia buy back used Patagonia products through their Worn Wear program and give back up to 50% of the resale price as credit which can be used toward purchases in-store online at Patagonia or Worn Wear.
A study by the Ellen MacArthur Foundation found that transitioning to a more circular fashion economy could create $560 billion in economic opportunities and reduce greenhouse gas emissions by 40% by 2030. This highlights the potential for the fashion industry to play a significant role in advancing sustainability and contributing to a better future for the environment.
While the circular approach can be a sustainable choice, it is also important to consider the broader impact of brands that may be using resale as a marketing tactic. By partnering with resale platforms or launching pre-owned programs, brands can create a sense of exclusivity and scarcity around their products, driving up demand and prices in the resale market. In this way, resale becomes more about marketing and profit than true sustainability.
Retailers are in a unique position of both trust and influence to shift the debate away from the negative impacts of fast fashion and towards the benefits of circular fashion. Adopting a circular approach can help retailers reduce waste, save money on resources, and minimize production costs. By implementing recycling programs or offering repair services, retailers can extend the lifespan of their products whilst creating a closer relationship with their consumers.
Overall, the rise of resale in the luxury fashion market reflects changing consumer priorities and a growing interest in sustainability. As more consumers align their purchasing decisions with their values, the fashion industry must continue to adapt to stay competitive.
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L’approche Circulaire : Comment la Revente transforme l’industrie de la Mode
LA TENDANCE DE LA REVENTE FAVORISE LA DURABILITÉ DANS L’INDUSTRIE DE LA MODE, CRÉANT DE NOUVELLES OPPORTUNITÉS POUR LES MARQUES ET LES DÉTAILLANTS.
La revente gagne du terrain dans l’industrie de la mode, en particulier dans le secteur du luxe. Le magazine *Forbes* a prédit qu’en 2025, la revente de biens de mode, tels que les baskets et autres objets de collection, pourrait atteindre 6 milliards de dollars de ventes. Pour l’industrie de la mode, cette tendance représente une nouvelle opportunité d’exploiter un marché lucratif, porté par la durabilité et le désir d’acquérir des pièces uniques et originales.
Alors que le shopping de seconde main a longtemps été populaire auprès des consommateurs soucieux de leur budget, la revente est désormais devenue un élément clé de l’industrie de la mode. Des plateformes de revente comme The RealRea, ThredUp et la plateforme parisienne Vestiaire Collective ont connu une croissance significative ces dernières années, les consommateurs se tournant de plus en plus vers des articles d’occasion comme alternative plus durable et abordable au commerce traditionnel.
Pour l’industrie de la mode, ce passage à la revente offre de nouvelles opportunités. The RealReal, fondée il y a une décennie par Julie Wainwright, PDG et créatrice, est l’un des acteurs majeurs du marché de la revente, avec des initiatives innovantes et une communauté d’acheteurs engagés. Leur stratégie claire inclut des points de vente physiques et des partenariats solides avec des marques de luxe comme Stella McCartney, pionnière en matière de durabilité, ou encore Burberry avec l’action #ReBurberry. Des marques comme Patagonia rachètent également leurs produits usagés via le programme Worn Wear et offrent jusqu’à 50 % du prix de revente sous forme de crédit utilisable en magasin ou en ligne sur Patagonia ou Worn Wear.
Une étude menée par la Fondation Ellen MacArthur a révélé que la transition vers une économie circulaire dans le secteur de la mode pourrait générer 560 milliards de dollars d’opportunités économiques et réduire les émissions de gaz à effet de serre de 40 % d’ici 2030. Cela met en lumière le rôle significatif que l’industrie de la mode peut jouer pour promouvoir la durabilité et contribuer à un avenir meilleur pour l’environnement.
Bien que l’approche circulaire puisse être un choix durable, il est également important d’examiner son impact plus large. Certaines marques pourraient utiliser la revente comme un outil marketing plutôt qu’un véritable engagement envers la durabilité. En collaborant avec des plateformes de revente ou en lançant des programmes dédiés aux produits d’occasion, les marques peuvent créer un sentiment d’exclusivité et de rareté autour de leurs produits, augmentant ainsi la demande et les prix sur le marché secondaire. Dans ce cas, la revente devient davantage une stratégie commerciale qu’une démarche réellement durable.
Les détaillants occupent une position unique alliant confiance et influence pour orienter le débat loin des impacts négatifs de la fast fashion vers les avantages d’une mode circulaire. Adopter une approche circulaire peut aider les détaillants à réduire les déchets, économiser sur les ressources et minimiser les coûts de production. En mettant en place des programmes de recyclage ou en proposant des services de réparation, les détaillants peuvent prolonger la durée de vie de leurs produits tout en renforçant leur relation avec leurs clients.
Dans l’ensemble, l’essor de la revente dans le marché du luxe reflète l’évolution des priorités des consommateurs et un intérêt croissant pour la durabilité. À mesure que davantage de consommateurs alignent leurs décisions d’achat sur leurs valeurs, l’industrie de la mode devra continuer à s’adapter pour rester compétitive.
INFLUENCER ACCOUNTS TO FOLLOW, DESIGN INSPIRATION, AND RECOMMENDATIONS ON WHERE TO FIND THE LATEST TRENDS. THESE INSTAGRAM ACCOUNTS OFFER A GLIMPSE INTO THE WORLD OF FASHION, STYLE, AND CULTURE IN PARIS.
The official account for Paris Fashion Week boasts a large following and provides comprehensive coverage of one of the most important events in the fashion calendar. Fashion professionals can stay updated on the latest collections, trends, and industry news.
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A cutting-edge fashion news account providing real-time updates, insider information, and industry insights. Professionals can stay informed about the latest trends, events, and behind-the-scenes happenings in the fashion world.
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Founder of Rouje and ambassador for La Maison des Femmes, Jeanne Damas offers a glimpse into Parisian chic lifestyle and fashion. Professionals can gain inspiration for French style and learn about successful brand building.
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With 33K followers, Agathe Mougin provides insights into the entertainment and fashion industries. Professionals can network and stay updated on industry events and collaborations.
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Journalist Audrey Poux shares fashion and lifestyle content with her 23K followers. Professionals can gain insights into media coverage and trending topics in the fashion industry.
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With nearly 150K followers, MV Tiangue is an influencer and model featured in L’Officiel Paris. Fashion professionals can observe successful influencer marketing strategies and stay updated on current trends.
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Creator of Chiffon (podcast) and Café Chiffon, Valerie Tribes shares fashion and lifestyle content with her 158K followers. Professionals can learn about content creation and brand building in the digital age.
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Jennifer Cuvillier is the Style Director at Le Bon Marché, a prestigious Parisian department store. With 12K followers, she shares insights into luxury fashion trends and curated selections. Professionals in the fashion industry can gain valuable insights into high-end retail curation and emerging styles.
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Claire Thomson-Jonville is a global contributing editor for Vogue with 182K followers. Her account features a mix of fashion, lifestyle, and behind-the-scenes content from the fashion world. Fashion professionals can stay updated on industry trends and gain inspiration from her extensive portfolio.
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Miss Tweed Official has 18K followers and provides exclusive stories on fashion and luxury. This account is valuable for professionals seeking in-depth industry analysis and insider information not found elsewhere.
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With a focus on Parisian-inspired fashion and lifestyle, this account is run by John Agustin and Ines MC. Fashion professionals can gain inspiration from authentic Parisian style and potentially collaborate for brand exposure.
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A vibrant and eclectic magazine showcasing creativity and originality in art, fashion, and lifestyle. Featuring unique perspectives and cutting-edge content from emerging artists and creators.
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Follow along with Garance Doré, a renowned French photographer, illustrator, and fashion blogger, as she shares her unique style, travels, and inspirations. Get a glimpse into the world of high fashion and luxury living through her beautiful and captivating posts.
EN
FASHION CELEBRATES EXCELLENCE AND THE EXTRAORDINARY THIS SEASON. FACED WITH ECONOMIC AND ECOLOGICAL CHALLENGES, THE INDUSTRY HAS ADAPTED AND REINVENTED ITSELF FOR A SUSTAINABLE AND PROSPEROUS FUTURE. TODAY, IT SURPASSES ITSELF TO COMBINE CREATIVITY, QUALITY, AND COMMITMENT TO SUSTAINABILITY. BEING EXTREME MEANS MAKING BOLD CHOICES WHILE MIXING SIMPLICITY, RESTRAINT, AND GENTLENESS. FOR AUTUMN/WINTER 25/26, PREMIÈRE VISION DECODES THE UPCOMING TRENDS TOPICS FOR US.
Minimalist Excellence
A dichotomy emerges between the need for simplification and the desire for opulence. Abundance creates a feeling of saturation that pushes towards purification. Rigor and simplification call for virtuosity and perfect mastery of know-how. Minimalism transforms into a luxury attribute, restoring harmony in the age of excess.
Inclusive Extravagance
A new inclusive approach to extravagance is born from various multigenerational and multicultural influences. Codes are mixed, and colors, materials, and textures bridge eras, cultures, and ideals.
Quality, Longevity, and Sustainability
A/W 25/26 is deeply rooted in the values of quality, longevity, and inclusion, making extremes coexist. Fashion becomes a commitment. Creativity and sustainability are no longer opposed but mutually enriching, responding to both our desires and our environmental responsibilities.
A Nuanced Color Palette
Colors invite an immersive approach, moving from natural to artificial atmospheres, balancing strong intensities with soft tones. Muted shades – blues, browns, purples, and greens – are modulated, grayed, darkened, or lightened. Light and grayish tones reflect the evolution of techniques and materials, with nuances from recycling, second-hand products, reduced use of pigments, or patinas. Darker tones are nuanced over time and retain their appeal.
The season’s powerful contrasts are timeless and inclusive, connecting genders, uses, and seasons, thus adapting to all styles.
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FR
L’AUTOMNE-HIVER 25-26: LES CONTRASTES ET EXTRÊMES
LA MODE CÉLÈBRE CETTE SAISON L’EXCELLENCE ET L’EXTRAORDINAIRE. FACE AUX DÉIS ÉCONOMIQUES ET ÉCOLOGIQUES, L’INDUSTRIE S’EST ADAPTÉE ET RÉINVENTÉE POUR UN AVENIR DURABLE ET PROSPÈRE. AUJOURD’HUI, ELLE SE SURPASSE POUR COMBINER CRÉATIVITÉ, QUALITÉ ET ENGAGEMENT EN MATIÈRE DE DURABILITÉ. ÊTRE EXTRÊME, C’EST FAIRE DES CHOIX AUDACIEUX TOUT EN MIXANT SIMPLICITÉ, RETENUE ET DOUCEUR. POUR L’AUTOMNE/–HIVER 25/26, PREMIÈRE VISION DÉCRYPTE POUR NOUS LES TENDANCES À VENIR.
Une Excellence Minimaliste
Une dichotomie se dessine entre le besoin de simplification et l’envie d’opulence. La profusion crée un sentiment de saturation qui pousse à épurer. La rigueur et la simplification appellent la virtuosité et la maîtrise parfaite des savoir-faire. Le minimalisme se transforme en un attribut de luxe, rétablissant l’harmonie à l’ère de l’excès.
Une Extravagance Inclusive
Une nouvelle approche inclusive de l’extravagance naît de diverses influences multigénérationnelles et multiculturelles. Les codes sont mélangés et les couleurs, les matériaux et les textures jettent un pont entre les époques, les cultures et les idéaux.
Qualité, Longévité et Durabilité
L’automne-hiver 25-26 est profondément ancré dans les valeurs de qualité, de longévité et d’inclusion, faisant coexister les extrêmes. La mode devient un engagement. La créativité et la durabilité ne sont plus opposées mais s’enrichissent mutuellement, répondant à la fois à nos désirs et à nos responsabilités environnementales.
Une Palette de Couleurs Nuancée
Les couleurs invitent à une approche immersive, passant d’ambiances naturelles à des ambiances artificielles, équilibrant des intensités fortes avec des tonalités douces. Les teintes sourdes – bleues, brunes, violettes et vertes – sont modulées, grisées, assombries ou éclaircies. Les tons clairs et grisâtres reflètent l’évolution des techniques et des matériaux, avec des nuances issues du recyclage, des produits de seconde main, de l’utilisation réduite de pigments ou des patines. Les tons plus foncés se nuancent avec le temps et conservent leur attrait.
Les puissants contrastes de la saison s’inscrivent dans le temps et sont inclusifs, reliant les genres, les usages et les saisons, s’adaptant ainsi à tous les styles.
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VIRGINIE FRIEDMANN AND DELPHINE VERSACE ARE THE HEADS OF THE FRIEDMANN & VERSACE STUDIO, RENOWNED FOR DESIGNING SOME OF THE MOST ICONIC SPACES IN PARIS AND BEYOND. AMONG THEIR RECENT PROJECTS ARE THE COLÈRE RESTAURANT IN PARIS AND THE CARTIER BOUTIQUE IN BRUSSELS. WE ASKED THEM HOW THEY INVISION THE STORE OF TOMORROW.
Imagining a new space, whether it’s a boutique, restaurant, or hotel, is like telling a story. The most important thing is the spirit we infuse into it, unique to the brand we are working with, ensuring that the customer feels it.
From the entrance, one can play with something highly theatrical or monumental, like Gentle Monster’s incredible Los Angeles boutique, which offers a one-of-a-kind experience. Lifestyle is also crucial, as seen at The Row in Los Angeles—a city that, for us, is a cradle of trends alongside Korea and Japan.
For our latest project in Brussels, we identified key elements to anchor the boutique within the city—design, architecture, food… It was the client’s desire to integrate into the local landscape. But every brand has its own unique approach.
It is essential to create harmony between space, lighting, materials, and the products on display so that visitors immediately feel immersed in the brand’s story upon entering. Everything must be cohesive to highlight the collections and ensure a seamless customer journey where they feel welcomed. Unlike a hotel or restaurant, time operates differently in a boutique. It allows for bolder, more design-driven choices that may prioritize aesthetics over comfort.
We must determine what emotion we want to evoke. Velvet curtains dressing the walls, floor-to-ceiling mirrors, or carpeting for added warmth—all these elements play a role. The layout is also critical; something slightly monumental for staging is always very artistic. Materials like resin, glass, or acrylic can awaken the senses and influence purchasing behavior.
As people venture out less frequently, it’s vital to create the unexpected—a true experience. Customers should find something they can’t get online: genuine relationships, personalized support, and increasingly tailored experiences.
This ties back to the idea of lifestyle. More and more boutiques now feature bars. Hospitality and interaction with customers are becoming key elements. Entering a boutique today often feels like stepping into someone’s home—a space with a strong personality and a distinct atmosphere.
So yes, more than ever, the goal will be to evoke emotions—by whatever means necessary—to make the experience richer for everyone.
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FR
Provoquer des émotions et créer l’inattendu
VIRGINIE FRIEDMANN ET DELPHINE VERSACE SONT À LA TÊTE DU STUDIO FRIEDMANN & VERSACE QUI SIGNE CERTAINS DES LIEUX LES PLUS INCONTOURNABLES DE PARIS ET D’AILLEURS. PARMI LEURS DERNIÈRES RÉALISATIONS, LE RESTAURANT COLÈRE À PARIS MAIS AUSSI LA BOUTIQUE CARTIER À BRUXELLES. ON LEUR A DEMANDÉ COMMENT ELLES IMAGINENT LA BOUTIQUE DE DEMAIN.
Imaginer un nouvel endroit, qu’il s’agisse d’une boutique, d’un restaurant ou d’un hôtel est comme raconter une histoire. Le plus important, c’est cet esprit que l’on va insuffler, propre à la marque avec laquelle on travaille et faire en sorte que le client le ressente.
Dès l’entrée on peut jouer sur quelque chose de très scénographié ou très monumental, à l’image de la marque Gentle Monster qui, à Los Angeles, a une boutique incroyable pour une expérience à part. L’art de vivre est aussi très important comme chez The Row, toujours à Los Angeles, ville qui est pour nous un berceau de tendances tout comme la Corée et le Japon.
Pour notre dernier projet, nous sommes allées à Bruxelles identifier tous les éléments forts pour ancrer la boutique dans la ville. Du point de vue du design, de l’architecture, de la nourriture … C’était une volonté du client de s’intégrer dans le paysage local. Mais chaque marque a une réflexion qui lui est propre.
C’est important qu’il y ait une harmonie entre l’espace, la lumière, les matières et les produits qui vont être exposés pour que, dès qu’il entre, le visiteur se sente embarqué dans l’histoire de la marque. Que tout soit cohérent pour que les collections soient mises en valeur et que le parcours client soit fluide, qu’il se sente accueilli. À la différence d’un hôtel ou d’un restaurant, la notion de temps diffère pour une boutique. On peut s’y permettre des choses plus osées, plus design, moins confortables.
Il faut savoir quelle émotion on veut faire passer. Des rideaux en velours pour habiller les murs, des miroirs du sol au plafond, de la moquette pour plus de chaleur. L’agencement a aussi une grande place. Quelque chose d’un peu monumental pour la mise de scène est toujours très artistique. On peut jouer avec des matières comme la résine, le verre, l’altuglas qui peuvent avoir une incidence sur l’éveil des sens et influencer l’acte d’achat.
Les gens se déplacent de moins en moins alors Il faut créer l’inattendu, une vraie expérience. Que le client vienne chercher quelque chose qu’il ne peut pas trouver sur internet. Un vrai relationnel, de l’accompagnement et de plus en plus de personnalisation.
On en revient à l’idée de lifestyle. Il y a de plus en plus de bar dans les boutiques. La convivialité, l’échange avec le client deviennent des éléments importants. Quand on entre dans une boutique aujourd’hui, on a de plus en plus la sensation d’entrer chez quelqu’un avec des lieux à forte personnalité qui reflètent une vraie atmosphère.
Alors oui, de plus en plus, l’idée sera de provoquer des émotions, quels qu’en soient les moyens, pour rendre l’expérience plus enrichissante pour tous.
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by: Aalyiah Heath
EN
A GUIDE FOR FASHION RETAILERS ON HOW TO USE CHATGPT (AI) AS AN EFFECTIVE TOOL
As artificial intelligence and machine learning continue to advance, a growing number of innovative tools are emerging. Among them is ChatGPT, an AI-powered chatbot developed by OpenAI that utilizes natural language processing to interact with users. Quickly becoming a game-changer across various industries, ChatGPT is also making waves in the fashion industry. For fashion retailers specifically, ChatGPT offers a range of opportunities to streamline operations, enhance customer engagement, and boost sales in an increasingly competitive market. Leveraging ChatGPT’s full potential is key to staying ahead. Here’s how it can make a difference:
BUYING
SELLING
BUSINESS MANAGEMENT
MARKETING & SOCIAL MEDIA
Overall, ChatGPT can be a powerful tool for fashion retailers to optimize buying, selling, and business management processes, ultimately driving increased sales, customer satisfaction, and profitability.
TRY THESE PROMPTS in ChatGPT
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FR
ChatGPT : Révolutionner la mode avec la technologie d’IA
GUIDE POUR LES DÉTAILLANTS DE MODE SUR L’UTILISATION EFFICACE DE CHATGPT (IA) COMME OUTIL
Alors que l’intelligence artificielle et l’apprentissage automatique continuent de progresser, de nombreux outils innovants émergent. Parmi eux, ChatGPT, un chatbot alimenté par l’IA développé par OpenAI qui utilise le traitement du langage naturel pour interagir avec les utilisateurs. Devenant rapidement un élément révolutionnaire dans divers secteurs, ChatGPT fait également des vagues dans l’industrie de la mode. Pour les détaillants de mode en particulier, ChatGPT offre une gamme d’opportunités pour rationaliser les opérations, améliorer l’engagement client et stimuler les ventes dans un marché de plus en plus concurrentiel. Exploiter pleinement le potentiel de ChatGPT est essentiel pour rester en tête. Voici comment il peut faire la différence :
ACHAT
VENTE
GESTION D’ENTREPRISE
MARKETING ET MÉDIAS SOCIAUX
Dans l’ensemble, ChatGPT peut être un outil puissant pour les détaillants de mode pour optimiser les processus d’achat, de vente et de gestion d’entreprise, conduisant finalement à une augmentation des ventes, de la satisfaction client et de la rentabilité.
ESSAYEZ CES PROMPTS DANS CHATGPT
by: Louise Cartier
EN
THE TRADE SHOW WSN GIVES A BRIEF OVERVIEW OF THE LATEST FOOTWEAR AND RETAIL TRENDS OF 2025 AND INSIGHTS INTO THE FUTURE OF THE INDUSTRY.
In 2025, fashion trends will blend comfort with style, nostalgia with modernity, and prioritize lifestyle products as the new must-have accessories.
An overarching trend for 2025 is the revival of 2000s aesthetics, with brands like Juicy Couture, GUESS, and Steve Madden bringing this era back into the spotlight.
Among the footwear trends this upcoming winter season is a focus on comfort, with ballet flats taking center stage. Brands like Augusta the Brand, Promenade, Colors of California, and Roberto Festa Milano will showcase a variety of styles including square-toed, pointed-toed, patent leather, and embellished designs. Biker-style boots are also set to make a return, offering both comfort and style in flat designs, with Lemon Jelly leading the trend.
The future of fashion retail is expanding beyond traditional boundaries, with lifestyle products becoming the new fashion accessories. This shift is evident in the rise of niche brands like Coreterno, which specializes in candles and perfumes, catering to a growing demand for unique, non-mainstream products. As consumers increasingly prioritize their physical and mental well-being, wellness-focused brands are gaining prominence.
Brands mentioned above will be available at Who’s Next trade show. This is part of organizer WSN, which also hosts Premiere Classe, Interfilière Paris, Bijorhca, Neonyt, and Matter and Shape among others.
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TENDANCES ÉMERGENTES DE LA MODE
LE SALON PROFESSIONNEL WSN DONNE UN BREF APERÇU DES DERNIÈRES TENDANCES EN MATIÈRE DE CHAUSSURES ET DE VENTE AU DÉTAIL POUR 2025 ET DES PERSPECTIVES D’AVENIR DE L’INDUSTRIE.
En 2025, les tendances de la mode mélangeront confort et style, nostalgie et modernité, et donneront la priorité aux produits lifestyle comme nouveaux accessoires incontournables.
Une tendance générale pour 2025 est la renaissance de l’esthétique des années 2000, avec des marques comme Juicy Couture, GUESS et Steve Madden qui remettent cette époque sur le devant de la scène.
Parmi les tendances en matière de chaussures pour la prochaine saison hivernale, l’accent est mis sur le confort, les ballerines occupant le devant de la scène. Des marques comme Augusta the Brand, Promenade, Colors of California et Roberto Festa Milano présenteront une variété de styles, notamment des modèles à bout carré, à bout pointu, en cuir verni et ornés. Les bottes de style motard feront également leur retour, offrant à la fois confort et style dans des designs plats, avec Lemon Jelly en tête de cette tendance.
L’avenir de la vente au détail de mode s’étend au-delà des frontières traditionnelles, les produits lifestyle devenant les nouveaux accessoires de mode. Ce changement est évident dans l’essor de marques de niche comme Coreterno, qui se spécialise dans les bougies et les parfums, répondant à une demande croissante de produits uniques et non conventionnels. Alors que les consommateurs accordent de plus en plus d’importance à leur bien-être physique et mental, les marques axées sur le bien-être gagnent en importance.
Les marques mentionnées ci-dessus seront présentes au salon Who’s Next. Cela fait partie de l’organisateur WSN, qui accueille également Premiere Classe, Interfilière Paris, Bijorhca, Neonyt, et Matter and Shape entre autres.
EN
MARIE GENTY WORKED FOR OVER TWENTY YEARS IN COMMERCIAL DEVELOPMENT FOR LUXURY HOUSES. A YEAR AGO, SHE HAD THE IDEA FOR WHY BOLD, A COLLECTIVE OF INNOVATIVE RETAILERS WHO CAME TOGETHER TO BETTER UNDERSTAND THE FUTURE. SHE SHARES HER THOUGHTS AND VISION FOR THE FUTURE BETWEEN BRANDS AND RETAILERS.
Why Bold is a collective of six French retailers conceived with the idea that the ecosystem needs to be renewed. After years of experience in wholesale, I realized that we needed to invent a new way of operating. The observation was that brands are still very dependent on their wholesale business, while trying to impose their rules. I thought there might be a new way of working by creating a more engaging relationship with more communication between the two parties. I laid the foundation of the Why Bold concept by approaching both leading retailers and strong brands to look for what could be implemented between them. The project was born in January 2024, and from the start, six French retailers and several brands followed me.
By coming together under the Why Bold concept, retailers deliver something stronger, more qualitative, and can reclaim their voice. We implement competitive monitoring, benchmarking, curation, strategic purchasing activations, and sales team training. We identify an interesting brand and imagine how to build a partnership with it. The goal is for brands and retailers to no longer see each other as competitors but as complementary partners. Even as independents, we can unite around shared topics while adapting to each store’s profile—that’s the strength of the Why Bold collective.
Each week, everyone shares their current questions, reflections, and updates. These are spontaneous exchanges that allow everyone to move forward more confidently through sharing and flexibility. Together, we immediately feel less alone.
THE FUTURE OF RETAIL
Tomorrow’s retail will become increasingly niche and inventive to survive. Entrepreneurship is dynamic again, but the economy is so complex that it creates challenges for many. Certain retail profiles are disappearing. To endure, businesses must focus on high standards and creativity. Being high-end is no longer enough; stores that fail to embrace a dynamic approach will face an uncertain future.
On the other hand, I see a flourishing future for those who completely rethink their model by transforming stores into destinations where curious people go to have an experience and discover brands. This has been somewhat lost due to standardization. It’s about engaging your audience in moments of sharing first and foremost. If business happens during that time, great—but I believe it will happen later as a result of inviting people into a story they can connect with. If they resonate with it, they will consume. We can no longer invite people to just spend.
This is where the strength of the Why Bold collective comes in. Together, it’s easier to imagine new actions, whether commercial or marketing. Together and in collaboration with selected brands, we set up partnerships and niche operations that benefit everyone.
Whenever there’s an event or when a retailer works on their direct relationship with clients, people show up. They crave human contact and exchanges like these. Clients need to feel inspired to consume locally again—with sharper curation and local designers being highlighted. Communication must be carefully crafted and used as a driver to bring people into stores while involving teams, so they feel confident with the products and brand stories. Brands also need to reinvest in partnerships with retailers to showcase the creativity of each designer and for relationships to become more fluid.
In just a few months of Why Bold’s existence, we’ve seen proof that whenever there’s an activation, sales follow—and this opens up new opportunities at a time when trends lean toward decline and uniformity.
Alongside securing business through standards, it is essential to make room for creativity and novelty because this is how retailers will retain their customers.
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FR
Se Regrouper pour Mieux se Réinventer
MARIE GENTY A TRAVAILLÉ PENDANT PLUS DE VINGT ANS DANS LE DÉVELOPPEMENT COMMERCIAL POUR DES MAISONS DE LUXE. IL Y A UN AN, ELLE A EU L’IDÉE DE WHY BOLD, UN COLLECTIF DE DÉTAILLANTS INNOVANTS QUI SE SONT RÉUNIS POUR MIEUX COMPRENDRE L’AVENIR. ELLE PARTAGE SES RÉFLEXIONS ET SA VISION POUR L’AVENIR ENTRE LES MARQUES ET LES DÉTAILLANTS.
Why Bold est un collectif de six détaillants français imaginé avec l’idée que l’écosystème doit être renouvelé. Après des années d’expérience dans le wholesale, j’ai réalisé qu’il fallait inventer une nouvelle manière de fonctionner. Le constat était que les marques restent très dépendantes de leur activité wholesale tout en tentant d’imposer leurs règles. J’ai pensé qu’il pourrait exister une nouvelle façon de travailler en créant une relation plus engageante avec davantage de communication entre les deux parties. J’ai posé les bases du concept Why Bold en me rapprochant à la fois de détaillants leaders et de marques fortes pour explorer ce qui pouvait être mis en place entre eux. Le projet est né en janvier 2024, et dès le départ, six détaillants français ainsi que plusieurs marques m’ont suivie.
En se regroupant sous le concept Why Bold, les détaillants délivrent quelque chose de plus fort, plus qualitatif, et peuvent reprendre la parole. Nous mettons en place une veille concurrentielle, un benchmark, une curation, des activations stratégiques des achats et des formations pour les équipes de vente. Nous identifions une marque intéressante et imaginons comment construire un partenariat avec elle. L’objectif est que les marques et les détaillants ne se considèrent plus comme des concurrents mais comme des partenaires complémentaires. Même en étant indépendants, nous pouvons nous unir sur des sujets communs tout en nous adaptant au profil de chaque boutique — c’est la force du collectif Why Bold.
Chaque semaine, chacun partage ses questions actuelles, ses réflexions et ses actualités. Ce sont des échanges spontanés qui permettent à tous d’avancer plus sereinement grâce au partage et à la flexibilité. Ensemble, on se sent immédiatement moins seuls.
L’Avenir du Retail
Demain, le retail sera de plus en plus niche et inventif pour survivre. L’entrepreneuriat redevient dynamique, mais l’économie est si complexe qu’elle pose des défis pour beaucoup. Certains profils de commerces disparaissent. Pour durer, il faut miser sur l’exigence et la créativité. Être haut de gamme ne suffit plus ; les boutiques qui ne s’inscrivent pas dans une dynamique auront un avenir incertain.
En revanche, je vois un avenir très florissant pour ceux capables de repenser complètement leur modèle : transformer les boutiques en destinations où les curieux viennent vivre une expérience et découvrir des marques. Cela s’est un peu perdu à force de standardisation. Il s’agit avant tout d’engager son public dans des moments de partage. Tant mieux si le business se fait à ce moment-là, mais je pense qu’il se fera plutôt dans un second temps, car on ne peut plus inviter les gens à simplement dépenser.
C’est là qu’intervient la force du collectif Why Bold. À plusieurs, il est plus facile d’imaginer des actions nouvelles, qu’elles soient commerciales ou marketing. Ensemble et en collaboration avec des marques choisies, nous mettons en place des partenariats et des opérations de niche qui valorisent chacun.
Dès qu’il y a un événement ou lorsqu’un détaillant travaille sa relation directe avec ses clients, les gens sont au rendez-vous. Ils ont envie de ces contacts humains et de ces échanges. Les clients doivent avoir envie de consommer localement à nouveau — avec une curation plus pointue et des designers locaux mis en avant. Il faut soigner sa communication et l’utiliser comme un levier pour attirer en boutique tout en impliquant les équipes afin qu’elles soient à l’aise avec les produits et l’histoire des marques.
Les marques doivent également réinvestir dans des partenariats avec les détaillants pour faire vivre et voyager la créativité de chaque designer et fluidifier leurs relations.
En seulement quelques mois d’existence de Why Bold, nous avons déjà la preuve que dès qu’il y a une activation, les ventes suivent — cela ouvre de nouvelles opportunités à un moment où la logique tend plutôt vers le repli et l’uniformité.
En parallèle à la sécurisation du business par le biais de standards, il est essentiel de laisser place à la créativité et à la nouveauté car c’est ainsi que les détaillants fidéliseront leurs clients.
Instagram: @why_bold
EN
The Future of Showrooms
In the evolving landscape of fashion retail, the design of showrooms is crucial for creating an immersive and engaging experience. To achieve this, several key aspects of interior architecture are essential. Experiential design is at the forefront, aiming to bring the brand to life through interactive elements, virtual reality, and carefully curated product presentations. The integration of technology is also vital, as it enhances the visitor experience through digital displays, virtual showrooms, and state-of-the-art presentation tools. Localized and personalized spaces are equally important, reflecting the local culture while maintaining a consistent brand identity. High-quality materials such as natural stone, oak flooring, and polished steel further enhance the aesthetics and reflect the brand’s values.
The HUGO BOSS showroom in Paris, exemplifies these design principles. The new office complex perfectly balances old and new, comprising three buildings, including a listed mansion from the early nineteenth century. This mansion houses a modern 1,200m² commercial showroom spread over five levels. The building overlooking rue de Grenelle includes the office and the press showroom. With its typical Parisian flair, it presents the mens- and womenswear collections of BOSS and HUGO in two separate spaces. The sleek steel-grey furniture, with its mirrored base, reflects the clothes and adds depth to the showroom. Key accessories are displayed on granite-effect cubes, inspired by art presentations. Leather armchairs and a rug with the iconic BOSS Double B monogram complete the interior setup. The design concept prioritizes sustainability to align with today’s values, using recycled materials and earning the High Environmental Quality (HQE) Sustainable Building certification. “Our new office complex in Paris is a clear commitment to the French market. The combination of innovative digital elements and the special atmosphere makes the order a unique experience for our customers.“, says Oliver Timm, Chief Sales Officer and Deputy Chief Executive Officer at HUGO BOSS.
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FR
L’Avenir des Showrooms
Dans le paysage en évolution du commerce de détail de la mode, la conception des showrooms est cruciale pour créer une expérience immersive et engageante. Pour atteindre cet objectif, plusieurs aspects clés de l’architecture intérieure sont essentiels. La conception expérientielle est en tête, visant à donner vie à la marque grâce à des éléments interactifs, la réalité virtuelle et des présentations de produits soigneusement curées. L’intégration de la technologie est également vitale, car elle améliore l’expérience du visiteur grâce à des écrans numériques, des showrooms virtuels et des outils de présentation de pointe. Les espaces localisés et personnalisés sont tout aussi importants, reflétant la culture locale tout en maintenant une identité de marque cohérente. Des matériaux de haute qualité tels que la pierre naturelle, le parquet en chêne et l’acier poli renforcent encore l’esthétique et reflètent les valeurs de la marque.
Le showroom HUGO BOSS à Paris incarne ces principes de conception. Le nouveau complexe de bureaux équilibre parfaitement l’ancien et le nouveau, comprenant trois bâtiments, dont une maison classée du début du XIXe siècle. Cette maison abrite un showroom commercial moderne de 1 200 m² réparti sur cinq niveaux. Le bâtiment donnant sur la rue de Grenelle inclut les bureaux et le showroom de presse. Avec son charme typiquement parisien, il présente les collections de prêt-à-porter masculin et féminin de BOSS et HUGO dans deux espaces séparés. Le mobilier en acier gris lisse, avec sa base miroir, reflète les vêtements et ajoute de la profondeur au showroom. Les accessoires clés sont exposés sur des cubes en effet granit, inspirés des présentations d’art. Des fauteuils en cuir et un tapis avec le monogramme Double B emblématique de BOSS complètent l’aménagement intérieur. La conception donne la priorité à la durabilité pour s’aligner sur les valeurs d’aujourd’hui, en utilisant des matériaux recyclés et en obtenant la certification de bâtiment durable de haute qualité environnementale (HQE).« Notre nouveau complexe de bureaux à Paris est un engagement clair envers le marché français. La combinaison d’éléments numériques innovants et de l’atmosphère spéciale rend la commande une expérience unique pour nos clients», déclare Oliver Timm, Directeur des ventes et Directeur général adjoint de HUGO BOSS.
113 rue de Grenelle 75007 Paris
THE LATEST WAVE OF INNOVATIVE FASHION BRANDS LEAVING THEIR MARK ON PARIS, HIGHLIGHTING THEIR UNIQUE DESIGNS, SUSTAINABLE PRACTICES, AND THE CULTURAL INFLUENCES THAT DEFINE THEIR COLLECTIONS.
LA DERNIÈRE VAGUE DE MARQUES DE MODE INNOVANTES QUI LAISSENT LEUR EMPREINTE À PARIS, METTANT EN LUMIÈRE LEURS DESIGNS UNIQUES, LEURS PRATIQUES DURABLES ET LES INFLUENCES CULTURELLES QUI DÉFINISSENT LEURS COLLECTIONS.
THIANE
EN
After co-founding the brand Roseanna, Roxane Thiery created THIANE, a collection of unique pieces made from recovered fabric scraps. Now, she offers pre-order wholesale collections in mini-series inspired by her unique pieces, in a highly eco-responsible approach. Jackets, shirts, and pants in patchwork tones or vintage sheets, as well as customized vintage sweatshirts, have already been selected by several boutiques such as Jane de Boy, MG8, or Coppelia.
FR
Après avoir co-fondé la marque Roseanna, Roxane Thiery a imaginé THIANE, une collection de pièces uniques réalisées dans des chutes de tissus récupérés. Désormais, elle propose à la pré-commande en wholesale des collections en mini-séries inspirées de ses pièces uniques, dans une démarche on ne peut plus éco-responsable. Des vestes, des chemises et des pantalons en camaïeux de patchworks ou en draps anciens ainsi que des sweat-shirts vintage customisés déjà sélectionnés par plusieurs jolies boutiques telles que Jane de Boy, MG8 ou Coppelia.
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LEVITA
EN
To create original displays and layouts, the Belgian company LEVITA has recently developed an innovative technology that allows objects to float in the air, creating a captivating visual and sensory experience. Through a unique and sophisticated process, this technology offers an illusion of weightlessness, ideal for attracting attention and enhancing objects. Designed to integrate harmoniously into all contexts, this technology adapts to various fields such as interior design, luxury displays, art exhibitions, or marketing. A perfect idea to captivate an audience and tell a story, this technology has already won over the Why Bold collective as well as brands like AMI or DIOR. LEVITA, based in Liège, Belgium, now also has offices in London and Shanghai.
FR
Pour créer des vitrines et des agencements originaux, la société belge LEVITA a récemment imaginé une technologie innovante qui permet de faire flotter des objets dans les airs, créant une expérience visuelle et sensorielle captivante. Grâce à un procédé unique et sophistiqué, cette technologie offre une illusion d’apesanteur, idéale pour attirer l’attention et sublimer des objets. Conçue pour s’intégrer harmonieusement à tous les contextes, cette technologie s’adapte à des domaines variés comme le design d’intérieur, les vitrines de luxe, les expositions artistiques ou au marketing. Une parfaite idée pour captiver un public et raconter une histoire et une technologie qui a d’ores et déjà séduits le collectif WhyBold ainsi que les marques AMI ou DIOR. LEVITA, basé à Liège en Belgique, compte aussi désormais des bureaux à Londres et Shanghai.
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LERET LERET
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LERET LERET is a high-end cashmere brand whose pieces, immediately recognizable by their original intarsia patterns, stand out for their quality due to exceptional craftsmanship. Founded in 2019 by Andrea, Alesia, and Edouard Leret, a Franco-Venezuelan sibling trio, it embodies a modern creative vision inspired by their multicultural heritage. Designed in New York and manufactured in Mongolia, the collections are made from excellent fibers harvested in compliance with quality and environmental standards. LERET LERET owns its cashmere goat herds, ensuring animal-friendly breeding practices, thus supporting traditional, ethical, and sustainable craftsmanship at every stage of production. The collection is now represented in France by the Thomas Dufour showroom.
FR
LERET LERET est une marque de cachemire haut de gamme dont les pièces, immédiatement reconnaissables par leurs motifs intarsia originaux, se distinguent par leur qualité due à un savoir-faire d’exception. Fondée en 2019 par Andrea, Alesia et Edouard Leret, fratrie franco-vénézuélienne, LERET LERET incarne une vision créative moderne et inspirée de leur héritage multiculturel. Dessinées à New York et fabriquées en Mongolie, les collections sont conçues à partir de fibres d’excellence récoltées dans le respect des normes qualitatives et environnementales. LERET LERET possède ses propres troupeaux de chèvres cachemire, garantissant des pratiques d’élevage respectueuses de l’animal, soutenant ainsi à chaque étape de production un artisanat traditionnel, éthique et durable. La collection est désormais représentée en France par le showroom Thomas Dufour.
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PAMPA COLLECTION
EN
“This is not a brand… It’s a Mediterranean way of life”
Conceived by Audrey Poux, this ready-to-wear and accessories line evokes the spirit of vacations and celebrates elegance with delightfully retro codes. A journalist, writer, content creator, and consultant, Audrey Poux has always been involved in fashion. La Pampa is her passion project, one that combines all her passions, from creation to artistic direction, including her Maison de Ramatuelle, the true source of inspiration behind La Pampa. Each capsule is freely inspired by a decade, a blessed era when importance was attached to clothing that complemented style and personality, without being encumbered by trends. With its seasonal drops, La Pampa revives the Riviera in its most authentically cool form. For this, comfortable and high-quality fabrics sourced in Europe and production carried out between Paris and Italy. For its first collection, La Pampa Ramatuelle will be distributed exclusively at Le Bon Marché in Paris and at the iconic Club 55 in Ramatuelle.
FR
PAMPA COLLECTION
« Ceci n’est pas une marque… C’est un art de vivre à la méditerranéenne »
Imaginée par Audrey Poux, cette ligne de prêt-à-porter et d’accessoires convoque l’esprit des vacances et célèbre l’élégance avec des codes délicieusement rétro. Journaliste, rédactrice, créatrice de contenus et consultante, Audrey Poux évolue dans la mode depuis toujours. La Pampa est son projet de coeur, celui qui mêle toutes ses passions, de la création, à la direction artistique, en passant par sa Maison de Ramatuelle, la véritable source d’inspiration qui se cache derrière La Pampa. Chaque capsule s’inspire librement d’une décennie, d’une époque bénie où l’on attachait de l’importance au vêtement qui accompagne le style et la personnalité, sans s’encombrer des tendances. Avec ses drops saisonniers, La Pampa fait revivre la Riviera dans ce qu’elle a de plus authentiquement cool. Pour cela, des tissus confortables et de belle qualité sourcés en Europe et une confection réalisée entre Paris et l’Italie. Pour sa première collection, La Pampa Ramatuelle sera distribué en exclusivité au Bon Marché à Paris et à l’iconique Club 55 à Ramatuelle.
DON’T MISS THESE EXCITING NEW RETAIL STORES IN PARIS. WITH INNOVATIVE DESIGNS AND UNIQUE OFFERINGS, THEY ARE REDEFINING THE CITY’S RETAIL ENVIRONMENT.
NE MANQUEZ PAS CES NOUVEAUX MAGASINS DE DÉTAIL PASSIONNANTS À PARIS. AVEC DES DESIGNS INNOVANTS ET DES OFFRES UNIQUES, ILS REDÉFINISSENT L’ENVIRONNEMENT COMMERCIAL DE LA VILLE.
DEEYA Paris
EN
DEEYA Paris is a unique concept that celebrates Indian tradition through fashion, design, and culture. It showcases a modern India breaking away from clichés with a selection of avant-garde designers. Behind this project are Marie-Lou Phillips, originally from Mumbai and former Chanel employee, and Matthieu Foss, founding member of Paris Photo and initiator of the Focus Photography Festival in Mumbai. In a bright setting, their selection of eco-conscious fashion, accessories, and decor brands will appeal to those sensitive to this colorful, rich, and talented artisanal heritage.
FR
DEEYA Paris est un concept unique qui célèbre la tradition indienne à travers la mode, le design et la culture. Il met en avant une Inde moderne rompant avec les clichés grâce à une sélection de créateurs avant-gardistes. À l’initiative de ce projet, Marie-Lou Phillips, originaire de Bombay et ancienne de chez Chanel et Matthieu Foss, membre de l’équipe fondatrice de Paris Photo et initiateur du Focus Photography Festival de Mumbai. Dans un décor lumineux, leur sélection de marques éco-conscientes de mode, d’accessoires et de décoration, séduiront tous ceux sensibles à ce patrimoine artisanal coloré, riche et talentueux.
21 rue du Bourg Tibourg, 75004 Paris
SALOMÉ RICO
EN
Since 2020, after years in the finest jewelry houses of Place Vendôme, Salomé Rico has been playfully challenging jewelry codes and revisiting ostentatious rings from her childhood imagination. She now inaugurates her first Left Bank boutique to showcase her collections in recycled 18-carat gold and stones. For this poetic, joyful, and sunny setting reflecting her image, Salomé Rico partnered with interior designer Angélique Delaire to transport us to the Mediterranean in a mix of Art Deco and 70s styles, mirroring the house’s jewelry. A true jewelry box adorned with a gold leaf painted ceiling by artist Luna Regbi, designed as a living space with a café area to relax while trying on the house’s various collections!
FR
Depuis 2020 et après des années dans les plus belles maisons de joaillerie de la Place Vendôme, Salomé Rico s’amuse à bousculer les codes de la joaillerie et revisite les bagues ostentatoires de son imaginaire enfantin. Elle inaugure aujourd’hui sa première boutique rive gauche pour accueillir ses collections en pierres et or 18 carats recyclé. Pour cet un écrin poétique, joyeux et solaire à son image, Salomé Rico s’est associée à l’architecte d’intérieur Angélique Delaire afin de nous faire voyager en méditerranée dans un mix de style art déco et seventies à l’image des bijoux de la maison. Une véritable boîte à bijoux ornée d’un plafond peint à la feuille d’or par l’artiste Luna Regbi et pensée comme un lieu à vivre avec un espace café où se détendre tout en essayant les différentes collections de la maison !
34, rue du four 75006 Paris
SONGZIO
EN
The South Korean brand Songzio has just opened its first French boutique in the heart of the Marais, in an exceptional modernist setting. Behind a striking neo-brutalist concrete facade, Songzio presents its collections in a futuristic space designed by Jay Songzio and the Parisian studio Hypnos XP. Spread over five spaces and two floors connected by a concrete staircase, this flagship captures the brand’s creative concept, both minimalist and complex, classic and avant-garde, and houses its bold collections as well as exclusive pieces.
FR
La marque sud-coréenne Songzio vient d’ouvrir sa première boutique française, au cœur du Marais, dans un écrin moderniste d’exception. Derrière une étonnante façade néo-brutaliste en béton, Songzio présente ses collections dans un espace futuriste imaginé par Jay Songzio et le studio parisien Hypnos XP. Reparti sur cinq espaces et deux étages reliés par un escalier en béton, ce flagship capture le concept créatif de la marque, à la fois minimaliste et complexe, classique et avant-gardiste, et accueille ses collections audacieuses ainsi que des pièces exclusives.
10 rue Charlot 75003 Paris
L’AGENCE
EN
Founded in 2008, L’Agence is a Los Angeles-based women’s ready-to-wear brand favored by celebrities and their stylists. The collections are inspired by Southern California’s effortless elegance and Parisian style, and it’s only logical that L’Agence has just opened its first boutique and showroom in the French capital. The boutique’s aesthetic was inspired by 1930s Art Deco and designed by L’Agence’s creative director Jeff Rudes and architect Paul Bennett. For a touch of Hollywood glamour, Jeff Rudes acquired the original Parisian wallpaper found in Marlene Dietrich’s house, which perfectly integrates with L’AGENCE’s Californian spirit. Already owning four boutiques in the United States, in New York and Los Angeles, the brand is currently distributed in about 300 points of sale in the United States, Canada, and the United Kingdom by major retailers such as Bergdorf Goodman, Nordstroms, Neiman Marcus, Saks Fifth Avenue, REVOLVE, Harvey Nichols, and Harrods.
FR
Fondée en 2008, L’AGENCE est une marque de prêt-à-porter féminin basée à Los Angeles et plébiscitée par des célébrités et leurs stylistes. Les collections s’inspirent de l’élégance effortless de la Californie du Sud et du style parisien et c’est donc en toute logique que L’AGENCE vient d’ouvrir sa première boutique, ainsi qu’un showroom dans la capitale française. L’esthétique de la boutique a été inspirée par l’art déco des années 1930 et conçue par Jeff Rudes, directeur de la création de L’AGENCE, et l’architecte Paul Bennett. Pour une touche de glamour hollywoodien, Jeff Rudes s’est procuré le papier peint parisien original trouvé dans la maison de Marlène Dietrich, qui s’intègre parfaitement à l’esprit californien de L’AGENCE. Possédant déjà quatre boutiques aux États-Unis, à New York et à Los Angeles, la marque est actuellement distribuée dans environ 300 points de vente aux États-Unis, au Canada et au Royaume-Uni par de grands retailers tels que Bergdorf Goodman, Nordstroms, Neiman Marcus, Saks Fifth Avenue, REVOLVE, Harvey Nichols et Harrods.
25 Rue de Saintonge, 75003 Paris
STONE ISLAND
EN
Stone Island opened its newly relocated Paris store at Rue St. Honoré 223. This store embodies the brand’s foundational principles of research and experimentation, featuring an expansive space of over 200 square meters. Designed in partnership with OMA/AMO, the store aligns with Stone Island’s global retail concept, presenting a curated selection of innovative materials, processes, and design collaborations.
FR
Stone Island a inauguré sa nouvelle boutique parisienne relocalisée au 223 rue Saint-Honoré. Cette boutique incarne les principes fondamentaux de la marque que sont la recherche et l’expérimentation, s’étendant sur un espace de plus de 200 mètres carrés. Conçue en partenariat avec OMA/AMO, la boutique s’aligne sur le concept de vente au détail global de Stone Island, présentant une sélection soignée de matériaux innovants, de processus et de collaborations de design.
223 Rue Saint-Honoré, 75001 Paris
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Certain Services that PGM may offer such as mobile apps may use third party services to provide authentication for the services with a gaming console ID, social networking ID, or gaming network account. In connection with such use, certain personally identifiable user and /or membership data may be transferred automatically to and from PGM.
PGM may disclose your personal data to third parties in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of PGM’ stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process provided, however, that this Privacy Policy shall continue to govern such personal data.
Special Note about Children’s Privacy
PGM does not knowingly collect personal information from children under 13 years of age. If PGM learns that PGM has inadvertently gathered personal data from children under 13 years of age, PGM will take reasonable measures to promptly delete such personal data from PGM’ records.
Your rights
In principle, you have the rights to information, correction, deletion, restriction, data portability, revocation and opposition. If you believe that the processing of your data violates data protection law or if your data protection claims have otherwise been violated in a way, please contact us and we will see this remedied immediately alternatively it is within your rights to complain to the supervisory authority. In Austria, this is the data protection authority.
You can reach us under the following contact details:
Shamin Vogel, responsible for data protection: sv@wear-magazine.com
Prime Global Media Ltd 67 Elgin Crescent Unit 4 W11 2JE London United Kingdom
Prime Global Media Ltd.
Director: Shamin Vogel
67/4 Elgin Crescent
W11 2JE
United Kingdom
TEL.: +44 2074 604655
Unless otherwise indicated, all of the content featured or displayed on this site, including, but not limited to, text, graphics, data, photographic images, moving images, sound, illustrations, software, and the selection and arrangement thereof (“Prime Global Media Ltd CONTENT”), is owned by Prime Global Media Ltd, its licensors, or its third-party image partners. all elements of the site, including the Prime Global Media Ltd content, are protected by copyright, trade dress, moral rights, trademark and other laws relating to the protection of intellectual property.
You may not use this site or its contents for any purpose not related to your business with Prime Global Media Ltd (“PGM”). You are specifically prohibited from: (A) Downloading, copying, or re-transmitting any or all of the site without, or in violation of, a written license or agreement with Edelweiss; (B) Using any data mining, robots or similar data gathering or extraction methods; (C) Manipulating or otherwise displaying the site or Edelweiss content by using framing or similar navigational technology; (D) Registering, subscribing, unsubscribing, or attempting to register, subscribe, or unsubscribe any party for any Edelweiss product or service if you are not expressly authorized by such party to do so; and (E) Using the site or the Edelweiss content other than for its intended purpose. such unauthorized use may also violate applicable laws including – without limitation – copyright and trademark laws, the laws of privacy and publicity, and applicable communications regulations and statutes. you represent and warrant that you will comply with all applicable laws and regulations.
In accordance with applicable laws, Prime Global Media Ltd has adopted the policy of terminating, at Prime Global Media Ltd’ sole discretion and in appropriate circumstances, account holders who infringe the intellectual property rights of Prime Global Media Ltd or any third party.
If you believe that any material on the site infringes upon any copyright that you own or control, you may file a notification of such infringement to:
Prime Global Media Ltd
SHAMIN VOGEL
67/4 Elgin Crescent
W11 2JE London
United Kingdom
TEL.: +44 2074 604655
Prime Global Media has explicit permission by Edelweiss Media GmbH to solely operate the digital presentation and distribution of WeAr global magazine and its associated titles, publications and ventures.
WEAR GLOBAL MAGAZINE, WEARGLOBALNETWORK, and any other product or service name or slogan contained in the site are trademarks of EDELWEISS MEDIA GMBH and its suppliers or licensors, and may not be copied, imitated or used, in whole or in part. you may not use metatags or any other “hidden text” utilizing “WEAR GLOBAL MAGAZINE/WEARGLOBALNETWORK,” or any other name, trademark or product or service name of EDELWEISS MEDIA GMBH. In addition, the look and feel of the site, including all page headers, custom graphics, button icons and scripts, is the service mark, trademark and/or proprietary design of AMADEUSAIR, EDELWEISS MEDIA or PRIME GLOBAL MEDIA and may not be copied, imitated or used, in whole or in part, without our prior written permission. All other trademarks, registered trademarks, product names and company names or logos mentioned in the site are the property of their respective owners. reference to any products, services, processes or other information, by trade name, trademark, manufacturer, supplier or otherwise does not constitute or imply endorsement, sponsorship or recommendation thereof by us.
You may not use the wear logo or other proprietary graphic of EDELWEISS MEDIA GMBH (“Edelweiss”) or Prime Global Media Ltd (PGM) to link to this site without the express written permission of Edelweiss or PGM. Further, you may not frame any trademark, logo or other proprietary information, including the Edelweiss or PGM content, without Edelweiss or PGM’s express written consent. PGM makes no claim or representation regarding, and accepts no responsibility for, directly or indirectly, the quality, content, nature or reliability of third-party websites accessible by hyperlink from the site, or websites linking to the site. Such sites are not under the control of PGM and PGM is not responsible for the contents of any linked site or any link contained in a linked site, or any review, changes or updates to such sites. PGM provides these links to you only as a convenience, and the inclusion of any link does not imply affiliation, endorsement or adoption by PGM of any site or any information contained therein. when you leave the site, you should be aware that our terms and policies no longer govern. you should review the applicable terms and policies, including privacy and data gathering practices, of any site to which you navigate from the site. Your participation, correspondence or business dealings with any third party found on or through the site, regarding the payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such third party. You agree that PGM or any other company associated with the trade marks given to oeprate this site shall not be responsible or liable for any loss, damage or other matters of any sort incurred as the result of any such dealings.
The site may include discussion forums or other interactive areas or services, including blogs, chat rooms, bulletin boards, message boards, online hosting or storage services, or other areas or services in which you or third parties create, post or store any content, messages, comments, materials or other items on the site (“interactive areas”). you are solely responsible for your use of such interactive areas and use them at your own risk. By using any interactive areas, you agree not to post, upload, transmit, distribute, store, create or otherwise publish through the site any of the following:
A. Any message, comment, data, information, text, music, sound, photos, graphics, code or other material (“user content”) that is unlawful, libelous, defamatory, obscene, pornographic, harmful to minors, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory, fraudulent or otherwise objectionable or against any applicable law.
B. User content that would constitute, encourage or provide instructions for a criminal offense, violate the rights of any party, or that would otherwise create liability or violate any local, state, national or international law, without limitation;
C. User content that may infringe any patent, trademark, trade secret, copyright or other intellectual property or contract right of any party. by posting any user content, you represent and warrant that you have the lawful right to transmit, distribute and reproduce such user content;
D. User content that impersonates any person or entity or otherwise misrepresents your affiliation with a person or entity;
E. Unsolicited promotions, political campaigning, advertising, junk mail, spam, chain letters, pyramid schemes or solicitations;
F. Private information of any third party, including, without limitation, addresses, phone numbers, email addresses, social security numbers and credit card numbers;
G. Viruses, corrupted data or other harmful, disruptive or destructive files; and
H. User content that, in the sole judgment of Prine Global Media Ltd (PGM), is objectionable or which restricts or inhibits any other person from using or enjoying the interactive areas or the site, or which adversely affects the availability of its resources to other users (e.g., excessive shouting, use of all capital letters, or flooding continuous posting of repetitive text), or which may expose PGM or its users to any harm or liability of any type.
Further, you agree not to delete or revise any user content posted by any third party. PGM takes no responsibility and assumes no liability for any user content posted, stored or uploaded by you or any third party, or for any loss or damage thereto, nor is PGM liable for any mistakes, defamation, libel, omissions, falsehoods, slander, obscenity, pornography or profanity you may encounter. Your use of interactive areas is at your own risk. As a provider of interactive services, PGM is not liable for any statements, representations or user – content provided by its users in any public forum, personal home page or other interactive area. Although PGM has no obligation to screen, edit or monitor any of the user content posted in any interactive area, PGM reserves the right, to remove, edit or screen any user – content posted or stored on the site at any time and for any reason without any notice. You are solely responsible for creating backup copies of and replacing any user – content you post or store on the site at your sole cost. Any use of the interactive areas or other portions of the site in violation of the foregoing violates these site terms and may result in – but not limited to – termination or suspension of your rights to use the interactive areas and/or the site. You acknowledge and agree that PGM may access, use or disclose any information about you or your use of this site to comply with the law or any legal process; protect and defend the rights or property of PGM; or to protect the safety of PGM and it´s employees, customers or the public. If you post user content to the site, unless we indicate otherwise, you grant PGM and its affiliates a nonexclusive, royalty-free, perpetual, irrevocable and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such user content throughout the world in any media. you grant PGM and its affiliates and sub licensees the right to use the name that you submit in connection with such content, if they choose to do so. You represent and warrant that (A) you own and control all of the rights to the user content that you post or you otherwise have the right to post such use – content to the site; (B) the user – content is accurate and (C) use and posting of the user does not violate any rights of or cause injury to any person or entity.
In consideration of your use of the site, you agree to: (A) Provide accurate, current and complete information about you as may be prompted by any registration forms on the site (“registration data”); (B) Promptly update the registration data, and any information you provide to PGM, to keep it accurate, current and complete; (C) Maintain the security of your password and identification; (D) Notify PGM immediately of any unauthorized use of your account or other breach of security; (E) Accept all responsibility for any and all activities that occur under your account; and (F) Accept all risks of unauthorized access to the registration data and any other information you provide to PGM.
You agree to defend, indemnify and hold harmless Prime Global Media Ltd, its subsidiaries, affiliates, licensors, employees, agents, third party information providers and independent contractors against any claims, damages, costs, liabilities and expenses (including, but not limited to, reasonable attorneys’ fees) arising out of or related to any user content that you post, store or otherwise transmit on or through the site, your conduct, your use or inability to use the site, your breach or alleged breach of the site terms or of any representation or warranty contained herein, your unauthorized use of the Prime Global Media Ltd content, or your violation of any rights of another.
This site and its content are provided “as is” and Prime Global Media Ltd (PGM) and its directors, employees, content providers, agents and affiliates exclude, to the fullest extent permitted by applicable law, any warranty, express or implied, including – without limitation – any implied warranties of merchantability, satisfactory quality or fitness for a particular purpose. PGM will not be liable for any damages of any kind arising from the use of this site or its content, or the unavailability of the same, including, but not limited to lost profits, and direct, indirect, incidental, punitive and consequential damages. The functions embodied on or in the materials of this site are not warranted to be uninterrupted or without error. you, not PGM, assume the entire cost of all necessary servicing, repair or correction due to your use of this site or the PGM content. We make no warranty that the site or the PGM content is free from infection by viruses or anything else that has contaminating or destructive properties. PGM uses reasonable efforts to ensure the accuracy, correctness and reliability of the website content, but we make no representations or warranties as to the content’s accuracy, correctness or reliability. PGM offers a search feature within the site. PGM explicitly disclaims any responsibility for the content or availability of information contained in our search index or directory.PGM also disclaims any responsibility for the completeness or accuracy of any directory or search result. Some us states and foreign countries do not permit the exclusion or limitation of implied warranties or liability for certain categories of damages. Therefore, some or all of the limitations above may not apply to you to the extent they are prohibited or superseded by state or national provisions.
In no event shall Prime Global Media Ltd (PGM), its directors, members, employees or agents be liable for any direct, special, indirect or consequential damages, or any other damages of any kind, including – but not limited – to loss of use, loss of profits or loss of data, whether in an action in contract, tort (including but not limited to negligence) or otherwise, arising out of or in any way connected with the use of the site, the services, the PGM content or the materials contained in or accessed through the site, including- without limitation- any damages caused by or resulting from reliance by user on any information obtained from PGM, or that result from mistakes, omissions, interruptions, deletion of files or email, errors, defects, viruses, delays in operation or transmission or any failure of performance, whether or not resulting from acts of god, communications failure, theft, destruction or unauthorized access to PGM records, programs or services. in no event shall the aggregate liability of PGM, whether in contract, warranty, tort (including negligence, whether active, passive or imputed), product liability, strict liability or other theory, arising out of or relating to the use of the site exceed any compensation you pay, if any, to PGM for access to or use of the site.
Any dispute relating in any way to your use of the site or its content shall be submitted to confidential arbitration in London / United Kingdom, except that, to the extent you have in any manner violated or threatened to violate EDELWEISS MEDIA GMBH or Prime Global Media’s intellectual property rights, Edelweiss Media Gmbh or Prime Global Media may seek injunctive or other appropriate relief in any country, state or federal court, and you consent to exclusive jurisdiction and venue in such courts.
Notwithstanding any of these site terms, Prime Global Media Ltd. reserves the right, without notice and in its sole discretion, to terminate your account and/or to block your use of the site.
Any waiver of any provision of the site terms will be effective only if in writing and signed by Prime Global Media Ltd. If any clause in these site terms is found to be unenforceable, wherever possible this will not affect any other clause and each will remain in full force and effect. Any rights not expressly granted herein are reserved.
Prime Global Media Ltd. reserves the right to change any of the terms and conditions contained in the site terms or any policy or guideline of the site, at any time and in its sole discretion. Any changes will be effective immediately upon posting on the site. your continued use of the site following the posting of changes will constitute your acceptance of such changes. We encourage you to review the site terms whenever you visit our websites.
Questions or comments about the site or site terms may be directed to SV@WEAR-MAGAZINE.COM or SV@PRIMEGLOBALMEDIA.COM, by calling +44 2074 604655.
PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY