News Tag: shop

The first two days of Pure London have been full of energy and positivity as soon as the first visitors came through the doors on Sunday morning. The creative mood has continued on the catwalk with visually inspiring and uplifting trends, the SS18 Buyer’s Briefings by WGSN, a keynote address by Dr Pam Hogg and an inspiring interview with Henry Holland.

Bringing together key players in the industry from across the UK and abroad, a busy day of buying from retailers was accompanied by an informative and creative programme of on-stage content. After revealing her unorthodox approach to fashion design and career history, Dr Pam Hogg urged retailers to champion new designers and to offer the consumer something to feel excited about.

On Monday Henry Holland took to the stage and highlighted the importance of being unique when creating a brand. He said; “I have been lucky in the development of the brand DNA, it’s playful sense of humour can be translated across different price points and product categories so find your authentic tone of voice, your point of view, and stick to it.”

Mirroring Dr Hogg’s sentiments, Sara Maggioni, Director Retail and Buying at WGSN stated in her Buyer’s Briefing that consumers will be buying less but buying better. Versatility is key, seasonless and dual function items offer value for money and the blurring of genres and categories opens up cross merchandising opportunities.
On Sunday evening exhibitors gathered for the Pure London Display Awards to applaud creativity and celebrate the best stands, collections and service.

The winners were:
Best in Womenswear – Goose Collection
Best in Menswear & Athleisure – TrixTa
Best in Accessories & Footwear – E Barrito
Best in Show – King Louie
Best Premium Emerging Designer – DB Berdan