Superdry: A New Era Dawns
On November 25, London played host to a seminal moment for the British fashion brand Superdry with the launch of their Oxford Street Experience.
Co-founder and CEO Julian Dunkerton took center stage to unveil a bold new chapter. He stated: “2025 has been a transformative year for Superdry. We’ve taken the tough but necessary steps to rebuild our business and refocus on design, quality, and sustainability. Superdry & Co embodies that renewed spirit – creative, disciplined, and connected to its roots.” With these words, the brand launched their Superdry & Co branding, signaling a significant rebirth for the iconic British label. The “& Co” extension reflects the expansion of the Superdry universe. Opening the brand to future collaborations and sub brands.
As such, it added Bench, the iconic Y2K brand, to its umbrella, which takes over the lower ground floor of the flagship store with its 2000s aesthetic. Further, the brand Cult by Superddry was introduced, reviving the rebellious energy of the original iconic 1990s label Cult Clothing with oversized fits and collegiate influences. Meanwhile, on the first floor, responding to Gen Z buying behavior, a new vintage and upcycled concept space was introduced, featuring a large selection of vintage Ralph Lauren, Carhartt, and other brands. “We deliver vintage in a way that nobody else does – we clean it and sell it like it’s new. (…) It is key to the next generation,” Dunkerton explains.
The event, hosted in the brand’s flagship store, was a statement of creative freedom and renewed vision. Dunkerton shared insights into Superdry’s fresh roadmap, highlighting plans for expansion through franchising, wholesale, and concessions, particularly targeting growth markets. Important is the product: the Japanese kanji was removed and replaced by a friendly, preppy aesthetic while keeping the brand coherent and at a consumer, Gen Z, and Alpha-friendly price point. After all, Superdry has returned to profit with Dunkerton at the helm. Through a tighter infrastructure, a focus on wholesale and growth markets, consumer-friendly price points, and a collection that hits the nerve of the times, Superdry is a refreshed industry player ready for the challenges of 2026 and beyond.
Guest Designer at Pitti Immagine Uomo No. 109: Hed Mayner
‘Creating is thinking with your hands. That’s what Hed Mayner’s collections seem to whisper. At the heart of his vision lies the body – the common denominator between attitude, movement, fit and individual taste. His is a conceptual, almost architectural approach, in open dialogue with the fluidity of the present. Strength and lightness, craftsmanship and tailoring merge in garments that appear to rest effortlessly on the body, yet are charged with physicality. Clothes that defy convention – of gender, of context, even of gravity – interpreting sculptural and oversized forms. Hed never ceases to surprise us with the delicate balance he achieves in every piece, without any apparent effort, through contrasts: poetry and comfort, freedom and precision, intellect and craftsmanship. For all these reasons and more, we can’t wait to welcome Hed Mayner to Pitti Uomo this January and discover the project he is creating for his Florentine debut.’
— Francesca Tacconi, Special Events Coordinator at Pitti Immagine
Louis Vuitton celebrates its history in new book ‘From Louis to Vuitton’
Written by Arthur Dreyfus with a foreword by Pietro Beccari, President and CEO of Louis Vuitton, the book opens the doors to Louis Vuitton’s fascinating universe through a poetic and visual narrative of the Maison’s history.
Featuring 406 pages with 320 images and 54 thoughtfully selected words explored as themes – a nod to 1854, the year the Maison was founded – From Louis to Vuitton can be read in any order, following the reader’s inspiration. This extraordinary adventure retraces the origins of Louis Vuitton from its workshop in Asnières to the entire world, spotlighting the vision of the artistic directors who have each enriched the Maison’s creative heritage with their talent.
The book explores Louis Vuitton’s blend of innovation and tradition, celebrating the exceptional savoir-faire and spirit of travel at its heart. From trunks in Asnières to today’s exciting runway shows, from artistic collaborations to sporting exploits, from Formula 1 to the America’s Cup, From Louis to Vuitton recounts a compelling story of bold innovation, movement and French elegance.
Set in a case that pays tribute to the Damier canvas, the yellow book—referencing saddle stitching—invites readers to dive into the Maison’s universe and be carried away by a story infused with creativity.
With this book, Louis Vuitton celebrates over 170 years of creativity, passing on of exceptional skills and artisanal excellence, all part of a continually thriving heritage.
CIFF 66 kick off in new CIFF Media Podcast Series
CIFF has launched a new three-episode CIFF Media series, ‘CIFF 66 Highlights’, hosted by Creative Consultant Julian Daynov – a first look into what’s coming for the 66th edition of CIFF, taking place 27–29 January.
In the first episode, CIFF Director Anna Sofie Dolva shares what to expect from the upcoming edition – from the season’s creative theme by Darling Creative Studio to an exciting lineup of new brands, partnerships, and returning favorites.
Highlights include:
-Forza Collective, appearing both on the CIFF floor and the runway
-10 Corso Como, bringing their iconic multi-brand store into the CIFF universe with a Nordic twist
-A new Tech collaboration; TechCreate a CIFF collaboration
The following two episodes feature: Kristoffer Guldager Kongshaug, Founder & Creative Director of Forza Collective, sharing insights ahead of his CIFF debut and show as a part of Copenhagen Fashion Week show schedule.
PUMA switches to a licensing model with United Legwear Company LLC in the USA and Canada
PUMA will move from a partnership to a licensing agreement with its long-standing partner United Legwear Company LLC (ULAC), allowing the company to sell PUMA products – primarily socks and underwear, but also children’s apparel and accessories – in the United States and Canada. This change took effect on November 1, 2025.
The shift from a partnership to an exclusive licensing agreement is part of PUMA’s strategic priorities to reduce the complexity of its business model in North America and to sharpen its focus on its core business in the region. The long-standing 25-year business relationship between PUMA and ULAC will also be further strengthened. As part of its third-quarter business results on October 30, PUMA had already announced that it initiated a reset phase in 2025 and is optimizing its distribution. At that time, PUMA also stated that it was considering a switch to a licensing model with United Legwear.
The transition to a licensing model is in line with common practice in North America, where the production and sale of socks and underwear are typically licensed to third parties. With this change, PUMA aims to establish a leaner, more efficient business model while maintaining its strong brand presence in these categories with its long-term partner. This decision also increases transparency for investors and the capital market, as it enables clearer financial reporting.
As a result of this adjustment, PUMA United will be classified as a discontinued operation in PUMA’s financial reporting starting in November 2025. Accordingly, the figures for the current year and the previous period will be adjusted, with the expenses and income, assets, and liabilities of PUMA United reported separately from continuing operations. In the 2024 financial year, the revenue from PUMA United included in the PUMA Group amounted to €427.9 million, while the result attributable to non-controlling interests was €60.7 million.
Kering to launch Kering CRAFT: Creative Residency for Artisanship, Fashion and Technology
Kering signed a Memorandum of Understanding with the Shanghai Fashion Week to launch Kering CRAFT, standing for Creative Residency for Artisanship, Fashion and Technology. The announcement of this new initiative was made during the unveiling ceremony of the Kering Pavilion at the 8th China International Import Expo (CIIE), marking a significant milestone in Kering’s deepening engagement with China’s fashion and creative industries, and its supporting sustainable and forward-looking development.
This industry-first initiative distills the essence of the luxury industry – craftsmanship, creativity, and innovation – into a visionary program that transcends sectors, brands, and borders. Designed to spotlight, accelerate, and elevate the next generation of visionary Chinese creative talent, the program aims to foster dialogue and exchange between China and Europe in design, craftsmanship, innovation and future business models. It reflects Kering’s long-term commitment to shared prosperity and sustainable growth across the global fashion ecosystem.
“China is one of the world’s most dynamic innovation hubs, impressing with its remarkable creativity and speed. This vibrant creative energy perfectly aligns with Kering’s vision,” said Luca de Meo, CEO of Kering. “As we partner with Shanghai Fashion Week in this groundbreaking initiative, we are honored to play an active role in fostering international exchange in business, culture and innovation.”
The Kering CRAFT program will identify promising Chinese designers through a rigorous selection process led by an international jury of industry leaders and experts, in collaboration with the Shanghai Fashion Designers Association. Selected talents will participate in a cross-continental residency program spanning Milan, Paris, and Shanghai, curated by Kering. This immersive experience will combine artisanship, design, and business insights, encouraging dialogue around creativity, craftsmanship, and the future of luxury.
Guest Designer at Pitti Immagine Uomo 109: Hed Mayner
Hed Mayner, Founder and Creative Director of the eponymous brand, will be Guest Designer at Pitti Immagine Uomo 109, taking place in Florence from January 13 until 16, 2026. For the occasion, he will stage a special runway show in Florence, bringing to life an event in his unmistakable style.
“I would like to thank Pitti Uomo for their invitation to present my new collection in January. It is a great honor to be a part of Pitti, which represents a genuine support for creativity, and I am so excited to be able to show my work in such an amazingly rich and historical city like Florence. This new context will encourage me to try new things.” -Hed Mayner
Louis Vuitton x Takashi Murakami Collection unveiled at Art Basel Paris
Associate partner of Art Basel Paris 2025 for the third consecutive year, Louis Vuitton unveiled its new Artycapucines collection, designed in collaboration with Takashi Murakami.
To mark the event, the Japanese artist curated a unique installation presented on the majestic Balcon d’Honneur at the Grand Palais.
For this edition, Takashi Murakami featured an eight-meter-high sculpture of an octopus, inspired by Chinese lanterns whose tentacles took over the exhibition space. The octopus’s luminescent head showcases Murakami’s iconic Superflat Jellyfish Eyes pattern, which first entered the artist’s visual language back in 2001.
The 11 creations in the Artycapucines VII – Louis Vuitton x Takashi Murakami collection were displayed within the tentacles of the sculpture, designed in dialogue with his signature characters and motifs. The collection features a variety of bags, from the Capubloom and Capucines East West Rainbow to the Panda Clutch. The unique pieces celebrate the alliance of the artist’s talent and creativity with the signature savoir-faire and craft of the Maison’s masterful artisans.
This presentation renews Louis Vuitton’s commitment to contemporary creation and marks a new highlight in the Maison’s artistic collaboration with Takashi Murakami, which began in 2003.
GUESS celebrates 45th anniversary with ‘One World, One Brand’ conference in Marrakesh
For its 45th anniversary this year, GUESS chose Marrakesh as the symbolic location for its conference “One World, One Brand.” This vibrant city, known for its tradition and cultural diversity, is also the hometown of GUESS co-founder and Chief Creative Officer Paul Marciano. Here, the brand honours its roots by bringing together long-standing business partners and companions from the past four and a half decades – a celebration of shared successes and a unique fashion legacy.
The “One World, One Brand” conference, which in previous years has taken place in cities like Singapore, Barcelona, and Los Angeles, brought together 800 guests from over 100 countries this time. In Marrakech, participants experienced three days full of inspiring talks, workshops, gala dinners, exclusive cocktail receptions, and fashion shows.
The highlight of the event was the fashion show under the desert stars at the El Badi Palace, an architectural masterpiece from the 16th century. Showcased were not only the GUESS Spring/Summer 2026 and Pre-Fall 2026 collections, but also iconic designs from the brand’s archives and the exclusive “MARCIANO by GUESS” capsule collection, created specifically for the event in Marrakech.
“One World, One Brand is far more than a corporate event,” explained Paul Marciano. “It is an opportunity to bring people from all over the world together, to celebrate our partners and teams, and to immerse ourselves in the values and lifestyle that define GUESS. This year, as we celebrate our 45th anniversary, marks a special milestone in our journey. Choosing Marrakech as the venue honors my heritage and also reflects the cultural diversity and progress of the country.
To extend the excitement surrounding “One World, One Brand,” GUESS will be operating the exclusive White Camel Glamping Resort in the Agafay Desert until the end of the fall season. Just 30 kilometers south of Marrakech, guests can expect a tailored experience inspired by the iconic GUESS logo, immersed in the luxurious charm of the desert.
The conference’s guiding theme, “Never Forget Your Roots,” was reflected not only in its title but also in the choice of venue and the story of GUESS itself. The brand, which began with iconic denim apparel, has since evolved into a global fashion and lifestyle brand.
Stone Island New York Relocated Flagship Store
Marking ten years since its first arrival in Soho, Stone Island’s newly relocated flagship store spans the ground and basement levels of a classic cast-iron building, designed to reflect the brand’s pillars of material research, community, and cultural programming.
The store is organized as a sequence of spatial zones that gradually shift in pace. At the entrance, a gallery area showcases the current collection, including the Ghost, Stellina, and Marina sub-collections.
Material experimentation lies at the heart of the store. Industrial cues from both SoHo and Stone Island’s DNA are reinterpreted through distinctive materials: burnt cork, ribbed plaster, and stained pine.
As part of an ongoing creative collaboration platform, the store features custom design contributions: lighting by Tim Hooijmans, lounge furniture by Tim Teven and the Supersedia bench by Markus Töll. Sound—a central element of the brand experience—is delivered via in-wall speakers and a custom audio system developed by Ledongil Workshop.
A downward slope leads into the lower level, a more intimate zone for private fittings, appointments, and gatherings. Conceived as a space for the Stone Island community, it includes music, books, and a bar. A downward slope leads into the lower level, a more intimate zone for private fittings, appointments, and gatherings. Conceived as a space for the Stone Island community, it includes music, books, and a bar.
To mark the opening, Stone Island presents a special-edition Uneven Ripstop Prismatico short parka, available exclusively at the Stone Island New York flagship store. This limited piece is crafted from ripstop cotton, dyed with a specific black corrosive dye and rubberised on the exterior with a shiny, fine-grained polyurethane film to achieve a prismatic effect. The garment is then washed to remove the pigment, which remains visible along the seams and in areas where the fabric is layered. The final piece features a unique Blue Marine shade, created exclusively for this edition, and includes back branding with the geographical coordinates of the New York flagship.
PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY