AVANT TOI to present S/S 2027 Collection in New Delhi
On October 17, AVANT TOI will unveil its Women’s S/S 2027 collection, “Traces of Memory,” with a runway show featuring 30 looks at the prestigious Taj Mahal Hotel in New Delhi, India.
The presentation will take place as part of Eccellenza – The Artisans of Italian Style, a dedicated celebration of Italian craftsmanship and Made in Italy excellence organised by ICE Agency in collaboration with Confartigianato and the Fashion Design Council of India (FDCI). The initiative aims to introduce Indian audiences and industry professionals to the finest expressions of Italian creativity, quality and design.
Part of Lakmé Fashion Week x FDCI, the event will spotlight three selected Made in Italy brands, each presenting an individual runway show alongside business-to-business meetings with buyers and key players in the Indian market.
A Journey Through Memory, Nature and Textile Innovation
Inspired by a journey along the ancient salt routes stretching between the sea and the Alps, AVANT TOI’s new women’s collection explores the relationship between memory, nature and textile experimentation.
Cashmere gauze, silk and raffia embroidery are combined with painterly brushstrokes and floral prints inspired by Provence. The colour palette moves from vanilla and cork to flamingo and periwinkle, creating a dialogue between softness and substance, fluidity and structure, imperfection and preciousness.
Through this interplay of textures, colours and materials, the collection reflects the brand’s distinctive approach to knitwear, where craftsmanship and experimentation transform each garment into a unique expression of contemporary Italian design.
Knitwear at the Heart of the AVANT TOI Aesthetic
Knitwear, a defining element of AVANT TOI’s creative identity, takes centre stage on the runway, interacting with fluid dresses and trousers, silk pieces, tailoring and layered silhouettes.
The result is a versatile, complete wardrobe in which surface treatments become a defining feature. Textures, finishes and material contrasts lend depth and individuality to each look, reinforcing the brand’s signature balance between artisanal tradition and creative innovation.
Another recurring element of the show will be the AVANT TOI quadrello, the brand’s iconic, seasonless accessory. Reinterpreted through different draping techniques and styling approaches, the piece transcends individual collections and seasons, demonstrating its enduring place within the brand’s design vocabulary.
A New Chapter in AVANT TOI’s International Journey
The New Delhi runway show marks an important milestone in AVANT TOI’s international development and represents the brand’s first step towards the Indian market.
The presentation offers an opportunity to introduce a new audience to the brand’s distinctive identity and its vision of Italian creativity, built around the beauty of cashmere and fine knitwear.
CHAPTER Frankfurt announces its founding brands
Ahead of its first edition on 10 & 11 February 2027 at Fredenhagen in Offenbach (Frankfurt), the first founding brands have committed to CHAPTER, the new curated B2B platform by Modefabriek, marking an important milestone for the new platform.
The pioneers of the very first edition include Penn&Ink N.Y, Neo Noir, Pom Amsterdam, Sofie Schnoor, Rino & Pelle, Geisha, Jansen Amsterdam, Coster Copenhagen, Noella, Angels Jeans, TWNS the label, Artlove, Beaumont, Marta Du Chateau, Ou., Tessa Koops, Zoso, Ann & You, White Stuff, Miss Elegance and Pure Path.
A New Platform for Brands and Retailers
CHAPTER brings together high-mid international brands and forward-thinking retailers in a curated setting, spanning womenswear, menswear, accessories, footwear and lifestyle. The first edition will set the tone for a platform focused on strong brands, relevant connections and a carefully selected mix.
“We’re bringing our years of experience into a new chapter in Germany,” says Rick van Rijthoven, CEO of Modefabriek B.V. “A big thank you to our founding brands for being the first to believe in CHAPTER and join us on this journey.”
With its inaugural edition approaching, CHAPTER is laying the foundations for a new meeting place for brands and retailers, built around curation, connection and fresh opportunities in the fashion industry.
WeAr Global Magazine #88 OUT NOW: Best Fashion Retailer Award and Asia Focus
WeAr Global Magazine #88 is out now. The autumn season opener for WeAr 4/2026 announces this year’s Best Fashion Retailer of the World Award winners and asks the question every retailer and brand is sitting with: what actually separates the businesses that are moving product from those that are not? The answer is not price, and it is not selection alone.
The issue brings together brands including BOSS, Dior, Givenchy, Ralph Lauren, Sacai, JW Anderson, Louis Vuitton, Dolce & Gabbana, Tommy Hilfiger, Diesel, True Religion, Loewe, and more than 200 others across fashion, footwear, accessories, and lifestyle.
What This Issue Is About
WeAr Global Magazine Issue #88 (WeAr 4/2026) examines three themes shaping fashion retail heading into the 2027 season: the shift from transactional to experience-led retail; China’s evolving fashion infrastructure and what it means for international brands; and how the industry’s most ambitious players are building brands that last. Two major brand interviews. Five Storebook retail destinations across Europe and Asia. Two trend reports. Cover artist: Marta Contreras Simo.
Key Topics in This Issue
- Best Fashion Retailer of the World Award 2026 — this year’s winners are revealed in Issue 88, selected from a global list of nominated stores across Europe, the Americas, Asia, Africa, and Australia. The 2027 nomination list is also published. Readers can vote at wear-magazine.com/bfr.
- Womenswear trend — Racquet Codes — the sports of the decade, and the codes are moving into the mainstream wardrobe. Luxury houses are repositioning around them. Runway references span Diesel, Sacai, JW Anderson, Chanel, Tommy Hilfiger, Sandy Liang, and Ralph Lauren.
- Menswear trend — Suits Softening the Rules — the suit is moving away from its identity as a formal uniform. Looser silhouettes, relaxed proportions, and softer construction — with Dior, Dolce & Gabbana, Givenchy, and Louis Vuitton among the references.
- From Point of Sale to Point of Experience — a report on how the most forward-thinking brands are turning themselves into an experience that lives on in the customer’s mind well beyond the product.
- China’s New Retail Connectors — a report on the new generation of multi-brand buyer stores reshaping how international brands access the Chinese fashion market, and why China’s retail ecosystem is no longer centred on Shanghai alone.
- Interview — Redefining Brand Building — Jeff Goldfarb, EVP of G-III Apparel Group, on what brand ownership changes, and where international growth fits into the strategy behind Donna Karan, DKNY, Karl Lagerfeld, Vilebrequin, and Marc Jacobs.
- Interview — The Route to 1 Billion USD — True Religion CEO Michael Buckley on one of fashion’s most surprising turnaround stories, and how the brand is building toward doubling its revenue.
- Next Generation — Wakana Abe — the Tokyo-based designer combining traditional fabrics with virtual innovation to create digital costumes for immersive 3D environments.
- Storebook — five retail destinations featured in full: Alex Eagle Studio (London), GR8 (Tokyo), Helmut Eder (Kitzbuhel), Ka Yo Kitchen (Stockholm), Wok Gallery (Milan).
- Business Talk — market updates covering El Corte Ingles, Omoda, Loewe, Nike, SKIMS, Levi’s, and Louis Vuitton.
Why This Issue Matters
Issue 88 is the autumn season opener — the issue buyers and brands read to understand what the market looks like heading into the new order season. The retail award, the trend directions, the brand interviews, and the China report make this one of the most substantial issues of the year. The question WeAr has always asked is not what is happening, but what it means for the people running the business. That is what you will find inside.
About This Issue
What is WeAr Global Magazine Issue 88?
WeAr Global Magazine Issue 88 is the autumn 2026 edition (WeAr 4/2026) of the international fashion trade magazine. It is the season opener for the autumn/winter buying season and includes the annual Best Fashion Retailer of the World Award.
When was WeAr Global Magazine Issue 88 published?
WeAr Global Magazine Issue 88 was published in October 2026.
What is the cover of WeAr Global Magazine Issue 88?
The cover of WeAr Global Magazine Issue 88 features art by Marta Contreras Simo.
Which stores are featured in the Storebook in WeAr #88?
The Storebook in Issue 88 visits a store in London, Tokyo, Kitzbuhel, Ka Yo Stockholm, and Milan.
What are the trend directions in WeAr Global Magazine Issue 88?
WeAr #88 covers two seasonal trend directions: Racquet Codes in womenswear, exploring how tennis, padel, and pickleball are shaping the mainstream wardrobe; and The Double-Breasted Suit: Softening the Rules in menswear, tracking the shift toward looser, more relaxed tailoring.
Who is interviewed and highlighted in WeAr Global Magazine Issue 88?
Issue 88 includes interviews with Jeff Goldfarb, Executive Vice President of G-III Apparel Group, Daniel Grieder, CEO Hugo Boss and Michael Buckley, CEO of True Religion.
Get the Full Issue
Available in print and digital in 8 languages: English, German, Spanish, Italian, French, Mandarin, Japanese and Russian.
Get Issue 88 in print and digital here
Brand Index — WeAr Global #88
The following brands are featured in this issue, across fashion, footwear, accessories, and lifestyle.
12NA · 959NINEFIVENINE
About You · Ace & Tate · Adidas · ADN Paris · Ajobyajo · Alberto · Alexander McQueen · AMO · Ana G. · Anchoret · Angel Chen · Antik Batik · Arcus · Attachment · Avant Toi
B1OCK · Balenciaga · Barbour · Bella Barnett · Betty Barclay · BLKVIS · BOB · BOSS · Boyan · Boyedoe · Breuninger · Brioni
C’H’C’M’ · Calvin Klein · Carl Friedrik · Caterina Bertini · Cebe · Cecilie Bahnsen · Celine · Chanel · Charles Tyrwhitt · Chuks Collins · Colorush · Connade · Cosmo · Cotton USA
Daytona 73 · De Bijenkorf · DEHA · Diana Klisaris · Diana Seboke · Diesel · Dior · District Vision · DKNY · Dolce & Gabbana · Donna Karan · Dressler · Dunhill · Dye Lab
Edward Achour · Egyptian Cotton · Ekjo · Ellyha
Farfetch · Feng Chen Wang · Ferragamo · FLIPPAN’LOOK
G-III Apparel Group · GinoGori 1968 · Gioselin · Giovanna Nicolai · Givenchy · Gore-Tex · Griffin · Gucci · GUESS
Hackett Heritage · Harley-Davidson · Harrods · HAWA · Hermes · Hideout · HUGO · HUGO BOSS
Inditex · Iron & Resin · Isabel Benenato · Isnurh
JAGVI. Rive Gauche · Jawara Alleyne · Jenne · JJ Hats · JOOR · JW Anderson
Ka-Yo · KaDeWe · Karl Lagerfeld · Kata Szegedi · Kering · KikoRomeo · Ksenia Schnaider · KUNDO
Labelhood · LAKON Indonesia x Kozue Sullerot · Le Temps des Cerises · Les Tricots de Lea · LIE · Loewe · Longo · Louis Vuitton
Mandibreeze · Mani del Sud · Marc Jacobs · Marc Point · MARGESHERWOOD · Marks & Spencer · Massimo Sabbadin · Maurizio Mykonos · Mellowdrama · Mfpen · Miin · Mizuno · Mod Wave Movement · Mustang
Nike · NN.07 · NO NAME
Odd Muse · Olooh · On · One Teaspoon · OPIA · Original Penguin · Oude Waag
Pas Une Marque · Past Tense · Pepe Jeans · Pitti Uomo · Polette · Prada · Project X Paris · Pronounce
Rabanne · Rag & Bone · Ralph Lauren · Red Bull Racing x Pepe Jeans · Rey Pavon · Richard James · Riedizione · Rules of Faith
s.Oliver · Sacai · Salle de Mode · Salomon · Samuel Gui Yang · Sandy Liang · SAPAF · Satisfy Running · Schiaparelli · Selfridges · Senada · Sewmod · Shinyaseki · Shoto · Shruti Sancheti · Shushu/Tong · Silvano Sassetti · Simkhai · Slam Jam · SND · Sneakerness · Snow Peak · Soarin · Soloio · Sombrero · Studio Nicholson · SUBU · Susanne Bommer
Teclor · Tesi · The Art Company · The Cloth · The Dudes · The North Face · Theo · Tommy Hilfiger · Tommy Jeans · Toos · Transnomadica · True Religion · Tsuchiya Kaban
U.S. Polo Assn. · Uche · UCHIDA DYEING WORKS · Umbro · Under Armour · Unna
Valabasas · Vegan Tiger · Ventura · Vilebrequin · Vrunk
Ware Mo Kou · White Milano · Woodbird
Yekaterina Ivankova · YKK
Zalando · Zara · ZIFEI WANG
WeAr Denim Issue 11: The New Global Sourcing Map
WeAr Denim #11 is out now. This issue goes beyond denim. It covers the full landscape of casual fabrics, sustainable textile technologies, and the supply chain behind them — from cotton and natural fibres to the innovations in finishing, processing, and sustainable production that are reshaping how casual garments are made and sourced. The October 2026 edition asks the central question the industry is sitting with: how has the map shifted, and which assumptions no longer hold?
Whether you work in denim, casual fabrics, sustainable sourcing, or textile technology, this issue maps where the relevant expertise, investment, and innovation are concentrated today — and where they are being built next. Cover artist: Ian Berry.
Executive Summary
WeAr Denim Issue 11 (2/2026) covers the full casual fabric and denim supply chain, with particular focus on three structural shifts: the redistribution of manufacturing capability away from traditional geographies toward a capability-based model; the role of automation, traceability, and sustainable fibre and fabric development in reshaping sourcing decisions; and the design directions emerging from these material and process changes. The Roundtable “The New Denim Map” brings together supply-chain experts from across the industry. The New Technologies section covers sustainable processes and innovations — from fibre development to finishing — that are relevant across denim, casual, and performance fabrics. Archive feature: Fabrizio Amici, Blue Marlin Archive, Rome. Trend directions: Denim Etiquette, Reconstructed, Silhouette, and Unconventional Sports.
Key Topics in This Issue
- Archive feature — An Archive Built by Instinct — Fabrizio Amici, founder of Blue Marlin Archive and the Blue Marlin multi-brand store in Rome, reflects on four decades of collecting, researching, and studying denim. What an archive means for designers today: not a collection, but access to the source.
- Trend directions: Denim Etiquette — denim entering a more polished vocabulary borrowing from formalwear and traditional tailoring. Raw and dark indigos, controlled fading, refined neutrals. References: Dior, Acne Studios, Rag & Bone.
- Trend directions: Reconstructed — denim treated as material to cut apart, combine, and rebuild. Patchwork, visible repairs, grafted panels, mismatched components. References: Rentrayage, Andy Yu, Undercover, threeASFOUR.
- Trend directions: Silhouette — the five-pocket stretched beyond conventional proportions, with denim as a vehicle for volume, distortion, and engineered shape. References: Dior, Diesel, threeASFOUR.
- Trend directions: Unconventional Sports — tennis, racing, skate, and utility codes translated through denim construction and surface treatments. Coated surfaces, technical jacquards, engineered finishes. References: Tommy Jeans, Ferrari.
- Roundtable — The New Denim Map — supply-chain and sourcing experts discuss how geography, geopolitics, automation, and regulation are reshaping the global denim industry. Participants represent companies across the full supply chain including ISKO, Archroma, Hyosung, Sonovia, Officina39, Eastman, Neela Blue, Denim Deal Foundation, and others.
- Cotton interview — COTTON USA — the natural fibre industry’s case in a denim market reshaped by synthetics, blending, and evolving regulation. COTTON USA on traceability, fibre provenance, and why the conversation about sustainable sourcing still begins with the raw material — and what that means for brands making sourcing commitments today.
- Is sustainability dead? — the issue addresses the question directly. After years of commitment statements and pilot programmes, WeAr Denim #11 examines where genuine progress is happening in fibre development, finishing technologies, and supply-chain transparency — and where the language has moved faster than the practice. The New Technologies section maps the innovations that are moving from pilot to commercial scale, and what the shift from voluntary to regulatory (ESPR) means for the speed of change.
- Bangladesh interview — Pioneer Denim on vertical integration, manufacturing capability, and responsible supply-chain development in one of the world’s largest denim-producing countries.
- New Technologies section — sustainable processes and innovations in fibre, fabric, finishing, and production shaping the future of denim, casual, and performance textiles. Covers developments relevant to anyone working in sustainable sourcing, circular production, or responsible manufacturing — not limited to denim.
- China report — investment in technology and know-how has moved China from low-cost supplier to the center of the global denim chain. The issue looks at where innovation is happening, who is behind it, and where the next growth will come from.
Market Insight
The defining structural shift this issue tracks is the decoupling of denim quality from geography. The assumption that premium denim comes from Italy or Japan, and volume from Asia, is being actively challenged by investment in R&D, automation, and sustainable process capability across Pakistan, Bangladesh, India, China, and Turkey. At the same time, the EU’s Ecodesign for Sustainable Products Regulation (ESPR) is reshaping sourcing requirements, with traceability and material provenance becoming commercially significant rather than optional. The brands and suppliers that will maintain relevance are those that can demonstrate both production capability and compliance transparency — regardless of where they are based.
Why This Issue Matters
For sourcing managers and brand decision-makers working in denim or casual fabrics: the roundtable and country reports provide a current-state mapping of where manufacturing capability is concentrated and where it is being built — more useful for sourcing decisions than geography-based assumptions.
For sustainable textile professionals: the new technologies section covers innovations in sustainable fibres, finishing, and processing with direct commercial applications across denim, casual, and performance categories.
For designers: the trend directions are grounded in process — what manufacturing techniques and material treatments are enabling each direction — making them directly applicable to product development.
For anyone across the casual fabric and denim supply chain: the China report identifies where investment is happening and what innovations are moving from pilot to commercial scale.
Quick Facts — WeAr Denim Issue 11
What are the denim trend directions for S/S 27?
WeAr Denim Issue 11 identifies four trend directions for S/S 27 and F/W 27-28: Denim Etiquette (polished denim borrowing from formalwear and tailoring), Reconstructed (patchwork, grafted panels, visible repairs), Silhouette (engineered volume and distorted proportions), and Unconventional Sports (court and utility codes translated through denim construction).
Who is on the cover of WeAr Denim Issue 11?
The cover of WeAr Denim Issue 11 (October 2026, 2/2026) features art by Ian Berry, the British artist known for his denim paintings.
What is the Roundtable topic in WeAr Denim #11?
The roundtable in WeAr Denim Issue 11 is titled “The New Denim Map.” It brings together supply-chain and sourcing experts from companies including ISKO, Archroma, Hyosung, Sonovia, Officina39, Eastman, Neela Blue, Pioneer Denim, and the Denim Deal Foundation to examine how geography, geopolitics, automation, and regulation are reshaping where and how denim is produced.
Who is Fabrizio Amici and why is he featured in WeAr Denim #11?
Fabrizio Amici is the owner of Blue Marlin Archive and the founder of the Blue Marlin multi-brand store in Rome. He is featured in WeAr Denim Issue 11 for his 40-year archive of denim garments and research — one of the most significant private denim archives in Europe, used as a reference by designers seeking to return to original sources.
What does WeAr Denim #11 say about denim sourcing from China?
WeAr Denim Issue 11 reports that China has moved from low-cost supplier to the centre of global denim innovation. Chinese manufacturers have invested in automation, sustainable finishing technologies, and R&D, making “Made in China” a marker of complex process capability rather than purely of cost. The issue documents specific innovations including Dinghui’s revival of a traditional indigo fermentation method combined with microbial technology, reducing the fermentation cycle from 28 days to seven.
What is the central argument of WeAr Denim Issue 11?
The central argument of WeAr Denim Issue 11 is that quality — in denim and across casual fabrics — can come from any geographic location, provided the right combination of know-how, machinery, supply-chain expertise, and commitment to sustainability is in place. The issue calls on the industry to move beyond geography as a proxy for quality and to evaluate sourcing partners on capability, compliance, and innovation.
Is sustainability dead in the denim industry?
WeAr Denim Issue 11 addresses this question directly. After a decade of sustainability commitments, the issue maps where real progress is happening — in fibre development, sustainable finishing processes, and traceability technologies including Fibretrace — and where the pace of change has not matched the ambition. The conclusion is not that sustainability is dead, but that the industry is moving from declaration to demonstration: the innovations that matter are those that can be verified and scaled commercially. The EU’s Ecodesign for Sustainable Products Regulation (ESPR) is accelerating this shift by making traceability and material provenance commercially significant rather than optional.
Is WeAr Denim only about denim?
No. WeAr Denim covers the full casual fabric and sustainable textile ecosystem. Alongside denim, Issue 11 addresses cotton and natural fibre development, sustainable finishing and processing technologies, performance and technical fabric innovations, and sourcing practices relevant across casual and contemporary garment production. The publication serves anyone working in or sourcing from the denim and casual supply chain.
Get the Full Issue
Available in print and digital.
Brand Index — WeAr Denim #11
The following brands and companies are featured in this issue, reflecting the global denim and casual fabric ecosystem across fibre production, fabric development, processing technologies, sustainable innovation, and finished product.
Acne Studios · Advance Denim · American Rag Cie · Andy Yu · Archroma
Blue Marlin Archive · BOSS · Brama Group
Candiani Denim · CHT Group · Citizens of Humanity · Cone Denim · Cotton USA · Crystal International
Dee Cee Style · Denham · Denim Deal Foundation · Diesel · Dinghui · Dior
Eastman
Fast Retailing Group · Ferrari · Fibretrace · Frame
G-Star · Gonser Group · GUESS Jeans
Heritage Post Store · Hinoya · Hugo Boss · Hyosung
INVISTA · Iron Heart · ISKO
J Brand · Jacob Cohen · Jeanologia
Kaihara Denim · Kingpins · Ksenia Schnaider
L’Agence · Le Temps des Cerises · Lenzing · Long John · Louis Vuitton · Lycra
Maison Margiela · Marthe + Francois Girbaud · Martelli Lavorazioni · Mother Denim · Moussy
Neela Blue · Nudie Jeans
Officina39 · Over The Rainbow
Pioneer Denim
Rag & Bone · Rentrayage · Rivet & Hide
Saitex Denim · Sauce Zhan · Son of a Stag · Sonovia
threeASFOUR · Tommy Jeans · Tonello · Transnomadica · Triarchy · True Religion
Undercover · Unspun
Vigoss
WinWin Textile
YKK
DRYCONIC – 30 years of iconic DRYKORN pieces
To mark its 30th anniversary, DRYKORN looks back at three decades of brand history with DRYCONIC, a curated capsule collection revisiting six defining styles from the past. Rather than simply reproducing iconic pieces, the collection reinterprets them through contemporary materials, proportions and construction.
What began in 1996 with a single pair of trousers evolved into complete womenswear and menswear collections shaped by precise tailoring. DRYCONIC reflects that evolution while staying true to DRYKORN’s distinctive identity.
Six Signature Pieces, Reimagined
In womenswear, the capsule revisits three signature styles: the super-low-rise bootcut DRYDASH, the slim-fitting DRYCHILI blazer with its distinctive collar, and the fitted military-inspired DRYQUEENS coat, known for its striking back detail.
The menswear selection includes DRYHARDY, a bootcut silhouette that embodied high fashion when first introduced; the sharply tailored DRYGENF jacket; and DRYOXFORD, defined by its precise construction and distinctive collar, which later influenced the brand’s outerwear.
“With DRYCONIC, we are translating selected styles from 30 years of DRYKORN into the present,” says founder and CEO Marco Götz. “It is not about reproducing the past, but evolving iconic designs so they are just as relevant today.”
The Object of Desire
The launch today, on 5th October is accompanied by a cinematic campaign centred around one of the capsule’s key pieces. Set in a Berlin hotel, Lorena Rae Jones follows German modelling icon Nadja Auermann through its corridors and rooms. Only at the end does a change in perspective reveal the true object of desire: the DRYCONIC coat worn by Auermann.
Auermann and Jones are joined by DJ Hell and Lennon Gallagher for the campaign, titled “DRYCONIC – 30 YEARS OF ICONIC DRYKORN PIECES.”
DRYKORN x Breuninger
From 5th October, DRYCONIC will be available online at breuninger.com and at Breuninger stores. From 12 October, the capsule will take over the Breuninger flagship store in Munich, featuring a façade takeover, specially designed windows and a dedicated DRYCONIC pop-up.
The collaboration culminates in a joint DRYKORN x Breuninger launch event on 29 October in Munich, with Nadja Auermann and DJ Hell.
Bvlgari’s Serpenti takes on New York
After Shanghai, Seoul and Mumbai, Serpenti Infinito arrives in New York with an installation shaped by the city around it. Its shifting volumes and proportions evoke the unseen movements of the city, while blurring the boundaries between architecture and landscape.
The project also finds expression in five unique High Jewelry creations unveiled for the occasion. Drawing on different chapters of American art history, they each offer a distinctive interpretation of Serpenti. Serpenti Falling Drops evokes Jackson Pollock’s expressive gestures, with a colored gemstone seemingly caught mid-motion. Serpenti Flag takes its colors from the American flag, pairing tanzanite, coral and diamonds.
The occasion also sees three new additions to the Serpenti Tubogas collection, one of Bvlgari’s signatures. A bracelet, earrings and brooch bring a contemporary perspective to the collection, while a minaudière revisits Serpenti’s distinctive codes, echoing several historic designs from the Maison.
From the High Line to High Jewelry, Bvlgari continues to explore the enduring versatility of Serpenti. In New York, the emblem takes inspiration from the city’s heritage and architecture while remaining deeply connected to the Roman heritage of the Maison.
LABO.ART’s ‘moving bodies’ brings spring/summer 2027 to the streets of Milan
During Milan Fashion Week, LABO.ART stepped outside the traditional spaces dedicated to fashion with MOVING BODIES, a travelling performance that moved through the streets of Milan on September 25, bringing the brand’s Spring/Summer 2027 collection into the city’s urban landscape.
There was no runway. No stage. Instead, the new LABO.ART collection travelled through Milan.
Nine Artists Bring the Spring/Summer 2027 Collection to Life
Nine artists — including stilt walkers, jugglers and performers — wore the Spring/Summer 2027 collection, creating a sequence of colours, volumes and silhouettes in constant motion.
The event began at the brand’s Milan headquarters at 12 Via Maroncelli, before continuing through Viale Pasubio, Piazza XXV Aprile and Corso Garibaldi.
A Collection Defined by Movement
Each performer interpreted the collection through a different gesture, rhythm and language of movement. As the performers moved through the city, movement gave shape to the garments, altering their volumes and proportions, while the colours of the new collection became part of the surrounding urban landscape.
The performance transformed the relationship between the clothes and their environment, allowing the collection to continually change as the performers moved through the streets.
A Fashion Performance Without a Fixed Audience
MOVING BODIES had no predetermined viewing point. A large public audience was able to encounter the performance by chance, follow it for part of its journey, move through it or simply watch it pass by.
Rather than creating a conventional fashion-show setting, LABO.ART allowed the performance to unfold within the city, making the public part of an experience that could be encountered from different points and perspectives.
Ludovica Diligu’s Vision for LABO.ART
The project was conceived by Ludovica Diligu, Founder and Creative Director of LABO.ART, and grew out of her ongoing research into the relationship between garment, body, colour and space.
Through MOVING BODIES, that research moved beyond the conventional fashion setting and into the streets of Milan, where the Spring/Summer 2027 collection became part of the city itself.
The theme of Pitti Uomo 111 in January 2027
Pitti Immagine will return from 12–15 January 2027 with its next edition centred around the theme “WILD”, encouraging a more instinctive and individual approach to menswear.
According to Pitti, “WILD” is about dressing beyond categories and expressing a style that is constantly evolving. Rather than looking to nostalgia or familiar references, the concept invites a rethink of masculine identity through contrasts between instinct and precision, restlessness and structure.
Sartorial Precision Meets Individuality
These ideas shape the campaign created by art directors Tuomas Laitinen and Chris Vidal Tenomaa, featuring Arno Nauwelaerts dressed in Dunhill. The imagery recalls Johnny Rotten photographed in 1970s New York, pairing straw-blond hair with an immaculate Savile Row suit.
The campaign explores a wardrobe where elegance and freedom coexist, with traditional tailoring becoming more instinctive and imperfections taking on a personal, creative quality.
“A Conscious Way of Being Subversive”
Pitti describes “WILD” as a contemporary and individual approach to style — one that challenges conventions while remaining rooted in the event’s identity.
“That is what WILD is: a conscious way of being subversive, contemporary and individual. It is part of our DNA.”
2026 China Fashion Week in Beijing
China Fashion Week 2026 concluded in Beijing on September 10, bringing eight days of fashion presentations, industry exchange and commercial collaboration to a close.
More than 220 brands from over ten countries participated in the Autumn edition, which featured more than 100 runway shows, industry dialogues and business events. The season marked a strong opening chapter on the road to China Fashion Week’s 30th anniversary.
Connecting Creativity and Commerce
The programme brought together high-level industry conversations and business-matching events, spanning debut collections, experimental showcases, commercial partnerships and cross-industry collaborations. Together, they reflected the increasingly interconnected nature of China’s fashion ecosystem, where design, manufacturing, culture and consumption are closely linked.
Beyond the Runway
Fashion extended well beyond the catwalk throughout the week. The programme explored contemporary design, technological innovation, cultural heritage and new forms of commercial engagement, showcasing the diversity of China’s fashion landscape.
The events also highlighted the growing relationship between creative innovation and the wider fashion market, positioning China Fashion Week as a platform connecting designers, businesses, culture and consumers.
Shift returns January 2027 at the Kromhouthal Amsterdam
On 4 January 2027, SHIFT returns to Amsterdam for its next edition. Bringing brands, retailers and fashion professionals together at Kromhouthal for a fresh start to the new fashion year.
With a curated mix of brands, an energetic setting and a strong focus on meaningful connections, SHIFT keeps moving forward. The January edition marks the start of a new year, a moment to come together, reconnect and raise a glass to what’s ahead.
Expect a dynamic environment, bold perspectives, new names and familiar faces, all brought together under one roof.
The next edition of SHIFT takes place on Monday 4 January 2027 at Kromhouthal in Amsterdam.
Coach celebrates 85 years with Spring 2027 collection in New York
Coach presented its Spring 2027 collection in downtown New York City, marking the house’s 85th anniversary with a collection inspired by memory, nostalgia and the evolution of familiar things.
“For Coach’s 85th anniversary, I was thinking about memory and the way familiar things change as we live with them,” said Creative Director Stuart Vevers. Rather than creating a retrospective, Vevers turned signature Coach elements “inside out,” exposing construction and adding traces of celebration.
Classic Coach, Reimagined
Classic silhouettes including the trench coat, leather jacket, tuxedo, bias-cut dress and Western boot were reworked with slim proportions and refined tailoring. Inside-out construction revealed linings and internal details, while soft nappa leather, faded jersey, repurposed denim, georgette, lamé and sequins brought a worn-in, personal feel to the collection.
The palette moved from dove grey, brown, black and natural leather into periwinkle, powder pink, mint and metallic finishes. Repurposing remained central, with vintage Coach pieces, secondhand leather, denim and lining fabrics transformed into new garments and accessories.
An Anniversary Party in Leather
The celebratory mood appeared through metallic foil, confetti, glitter and cracked nail-polish finishes. Leather accessories took the form of crowns, party hats, wrapped gifts and birthday cards.
Key bags included the new Turnlock Tote, inspired by a 1970 Coach design, the Inside-Out Brooklyn and reworked Tabby styles incorporating vintage Coach pouches. Footwear featured the new Hudson sneaker, inspired by 1970s tennis shoes, alongside a slouchy Western boot.
Storebook: US POLO Assn. continues international expansion
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has officially opened its newest store in Ho Chi Minh City, located inside the newly developed Parc Mall. Strategically situated on the second floor in a high-visibility fashion corridor – adjacent to major global retail brands the 870-square-foot space represents a key milestone in the brand’s retail expansion across Vietnam.
Spanning 55,000 square meters of modern retail space with over 100 brands, entertainment anchors, and dining destinations, the mall provides an ideal setting to reach Ho Chi Minh City’s lifestyle-driven consumers.
The newly designed store debuts an elevated aesthetic that seamlessly integrates the brand’s sport heritage with modern retail design. Key interior highlights include:
Modernized Aesthetic: An open, bright store design featuring clean architectural lines, a light wooden floor concept, and custom-illuminated lightbox ceilings.
Heritage Signature Touches: Signature red, white, and blue striping along the sweeping store facia, anchored by backlit branding and iconic polo imagery throughout the store.
Premium Storefront & Branding: A high-impact facade featuring sleek glass paneling, double-horsemen backlit iconography, and polished white-and-black diamond tiled border walkways.
Curated Collections: Dedicated merchandising sections displaying vibrant polo collections, seasonal apparel, and sports-inspired accessories for men and women.
The new Parc Mall store offers shoppers an immersive experience that reflects the spirit of the U.S. Polo Assn. brand while delivering a refined shopping environment in Ho Chi Minh City.
Breuninger celebrates 145th anniversary with launch of anniversary campaign
Breuninger marked its 145th company anniversary on Thursday, 3 September 2026, with the launch of its Anniversary Campaign 2026, “The Beautiful Things in Life” (“Die schönen Dinge des Lebens”), at Restaurant Forum in Düsseldorf.
The evening brought together the campaign’s three featured personalities: actress Florence Kasumba, Paralympic champion Felix Streng and musician Priya Ragu.
At the heart of the event was the presentation of the new anniversary campaign by Carsten Hendrich, Chief Brand Officer at Breuninger. This was followed by a discussion exploring the theme of “the beautiful things in life” with Jenny Augusta, Florence Kasumba and Felix Streng. Rhina Raths then took to the decks for a DJ performance, providing the soundtrack for the remainder of the evening.
The Anniversary Campaign
The Anniversary Campaign brings Breuninger’s long-standing philosophy of curation into the present day. For 145 years, the company has positioned itself around the idea of carefully selecting and presenting the things that make life special. The new campaign interprets this idea on a personal and individual level, highlighting that “the beautiful things in life” are different for everyone.
Eight personalities feature in the campaign, each offering their own perspective on these special moments, passions and experiences. Together, they demonstrate how Breuninger curates these individual expressions of the good things in life in its role as a “Perfect Host.”
The Anniversary Campaign officially launched on 3 September 2026 and is being rolled out across digital channels, print, out-of-home advertising and Breuninger’s department stores.
From Düsseldorf to Zurich and Warsaw
The Düsseldorf event marked the beginning of an international series of anniversary events. Breuninger will continue the celebrations shortly with further events in Zurich and Warsaw, extending the campaign beyond Germany as part of its 145th-anniversary celebrations.
G-III and WHP GLOBAL Complete Acquisition of Marc Jacobs
WHP Global and G-III Apparel Group, Ltd. (NasdaqGS: GIII) have announced the completion of the acquisition of the Marc Jacobs brand from LVMH. Concurrently, WHP Global and G-III formed their previously announced joint venture (“JV”) to co-own the Marc Jacobs intellectual property and accelerate the global growth of one of fashion’s most influential brands. At closing, G-III also acquired the Marc Jacobs operating business and entered into a long-term license with the JV.
The new JV is co-owned by WHP Global and G-III, with each party owning a 50% equity stake. G-III owns and leads the operating business including wholesale, retail and e-commerce, and provides support services to the JV.
“Marc Jacobs is a defining name in fashion, with powerful cultural relevance and global growth potential,” said Yehuda Shmidman, Founder, Chairman and CEO of WHP Global. “We want to thank LVMH for its stewardship of this brand over nearly three decades and for being a trusted partner throughout this process. Together with G-III, we have created a powerful platform that combines best-in-class brand management with exceptional operating expertise.”
“This closing marks an exciting new chapter for Marc Jacobs, a brand with a distinctive creative legacy and global reach,” said Morris Goldfarb, Chairman and Chief Executive Officer of G-III Apparel Group. “G-III brings the scale and expertise to build and grow global brands, and we look forward to working with the Marc Jacobs team and WHP Global to protect what makes the brand special while supporting its continued growth worldwide.”
Première Vision September edition with technology at the centre
For its September edition, taking place 1-3 September, Première Vision is placing innovation and technology at the heart of the show, recognizing them as essential levers for transforming processes and models at every stage of the value chain, at a time when the development of new materials and new performance properties is part of a broader reflection on how products are manufactured, processed, used and tracked through their entire life cycle.
Reducing reliance on fossil resources and chemicals, lowering water consumption, advancing circularity, and strengthening physical and digital traceability: these are some of the key areas of innovation to discover this season at Première Vision, reflecting an industry that is seeking to act in a more holistic and coordinated way.
Emerging Designers returns to MICAM with 12 new names in international footwear
Emerging Designers returns to MICAM Milano from 13 to 15 September 2026 at Fiera Milano Rho, highlighting 12 new talents from the international footwear scene.
Run in partnership with Honegger, the initiative reflects MICAM’s continued commitment to discovering emerging brands and connecting them with the global market.
Supporting New Talent
“Supporting new talent means investing in the future of the entire footwear supply chain,” says Giovanna Ceolini, President of MICAM and Assocalzaturifici. “With Emerging Designers, we want to give up-and-coming designers not just international visibility, but also a genuine opportunity to connect with buyers, companies and industry professionals.”
A Platform Since 2018
Launched in 2018, Emerging Designers has become one of MICAM’s most recognised formats. Each year, 12 designers are selected by a jury of leading figures from the fashion and communications industries, chaired by Ernesto Esposito.
This year’s panel included Sabrina Donadel, Ada Kokosar, Americo Cacciapuoti, Bojan Kostic and Sergio Zambon, alongside MICAM representatives Giovanna Ceolini and Giorgio Possagno.
The 12 Selected Designers
The brands selected for the September 2026 edition are Éeclat, En Talons, Joel Wijangco, Maliko, Moon2gether, Nalebe, Paidal, Raphia, Stefano Mugnai, Te Dreamers Club, Tenconi and Wud.
The selection offers an international mix of design approaches, combining craftsmanship, material research, constructive innovation and contemporary interpretations of footwear.
Showcasing Future Directions
The designers will present their collections in a dedicated exhibition area designed to increase brand visibility and encourage connections with international buyers, companies and industry professionals.
They will also take part in the MICAM Next programme, presenting their creative journeys and visions for the future.
Experimentation and Innovation
Rather than focusing on one dominant trend, the selection highlights experimentation, design quality and functionality. The collections reflect a market where comfort, product quality and strong brand identity are becoming increasingly important.
Emerging Designers continues to serve as an observatory for future directions in footwear and a platform for the growth of new Italian and international brands.
“Emerging Designers represents our commitment to fostering innovation and supporting the growth of new generations, creating opportunities to connect with the international market,” says Giorgio Possagno, CEO of MICAM.
Chaumet unveils its first High Jewelry creation in traceable gold
With its latest Bee de Chaumet High Jewelry set, Chaumet is introducing traceable gold to High Jewelry for the first time. Crafted entirely from 100% traceable, responsibly sourced gold, the collection reflects the Maison’s ambition to combine exceptional craftsmanship with greater transparency in the sourcing of its precious materials. The collection builds on the first Bee pendant introduced in 2025.
Comprising a necklace and matching earrings, the set reimagines Bee de Chaumet‘s signature honeycomb motif. The contrast between polished gold and diamonds, sculptural volumes and the fluidity of the design highlight the craftsmanship of the artisans at 12 Vendôme. Beyond its visual identity, the honeycomb also reflects the spirit of collective commitment behind the initiative.
The launch forms part of Chaumet’s broader environmental commitments under LVMH’s LIFE 360 program. As a member of the Responsible Jewellery Council and the Swiss Better Gold Association, the Maison continues to strengthen its responsible sourcing practices, with the ambition of progressively extending gold traceability across its Jewelry and High Jewelry collections.
Tommy Hilfiger announces Lucien Laviscount as the face of its Fall Winter 2026 Watch and Jewelry campaign
Tommy Hilfiger has announced actor Lucien Laviscount as the face of its Fall Winter 2026 Watch and Jewelry campaign, launching globally in September.
Following previous campaigns and his starring role in Spring 2026, Laviscount returns to explore New York through his own perspective, reflecting the brand’s connection to voices across fashion, art, music, entertainment and sport.
New Men’s Watches
The men’s collection updates classic American styles with modern details. The new Hampton stands out with an all-black finish, sculptural design and tachymeter bezel, alongside 5 ATM water resistance, a 24-hour display and date function.
The Bryant offers a slimmer, dress-watch-inspired profile with clean lines and understated sophistication.
Fresh Styles for Women
The women’s collection introduces refined shapes and signature detailing. The Mia reinterprets the classic tank watch with a square case, available with either a leather strap or metal bracelet. The hero Mia 24mm Two-Tone features a silver-white sunray dial, Roman numeral indexes and a stainless steel and gold-plated bracelet.
The new Abby draws inspiration from vintage jewelry watches, pairing crystal accents with an elegant bracelet and delicate 22mm case.
MOTHER Opens First Standalone Flagship in Beverly Hills
After 15 years of building a brand around outsiders, troublemakers and a touch of irreverence, MOTHER has opened its first standalone flagship store in Beverly Hills.
Located at 351 N. Canon Drive, the 3,850-square-foot space, nicknamed “The Big Boy,” is designed to feel less like a traditional retail store and more like a California home, glamorous clubhouse and cabinet of curiosities combined.
MOTHER Co-Founder and Creative Director Tim Kaeding describes the space as feeling like “the kind of house you would have wanted to hang out in during your childhood.”
A Space Built for Community
At the center of the flagship is a dramatic conversation pit, created as a social hub where visitors can gather, connect and spend time.
The store also features the MOTHER café, serving coffee, matcha and tea loaves, alongside custom embroidery services and exclusive merchandise available only at the Beverly Hills location.
More Than a Fashion Store
The Beverly Hills flagship reflects MOTHER’s focus on fashion, culture and community, giving customers a way to experience the brand beyond its clothing.
“We wanted a place where our community could come together, hang out and experience the brand beyond the product,” said Becker. “Beverly Hills felt like the perfect place to make that happen.”
Becker added that MOTHER has always been a storytelling brand, and the new flagship marks the first opportunity to invite customers “inside the story.”
Kingpins New York 2026: Denim Industry Comes Together at Pier 36
Kingpins New York took over Pier 36 / Basketball City on July 22–23, bringing together the brands, mills, manufacturers and designers shaping the future of denim.
The event welcomed a strong mix of returning attendees and new companies, reinforcing Kingpins’ role as a key meeting point for the global denim industry.
Kingpins CEO Vivian Wang described the event as more of a “reunion” than a traditional trade show, highlighting the importance of face-to-face conversations and collaboration within the denim community.
More Than 70 Exhibitors and Two Mini Shows
Despite severe thunderstorms causing travel delays across the US, all exhibitors made it to the event. The show featured 71 booths and two specialist mini shows.
-Jeanius Hub showcased denim innovation from Lab Denim, Make the Dot, Unspun and WOPTAG.
-Made in Japan highlighted craftsmanship and precision from Ideablue, ICE, Japan Delivery Service and Rainbow Textiles.
Denim Meets Art and Innovation
Three standout installations transformed the show floor into an interactive creative space.
Anniversary d.d.p. by Andrew Berul recreated the artist’s studio environment, focusing on ritual, isolation and creative practice.
Camo For Peace, presented by Tonello and Transnomadica, reworked vintage camouflage garments from an archive of nearly 15,000 pieces. Garments were repaired, redyed and given new life using Tonello’s finishing technology.
148 Lab, Cocinado en Medellín explored early-2000s DIY denim culture through an interactive “denim kitchen,” culminating in a collaborative artwork destined for auction.
Sustainability, Emerging Designers and Community
Kingpins New York also placed a strong focus on sustainability and emerging talent.
The Community Tapestry, created by Sarab NYC’s Mahmoud the Weaver, transformed textile waste from 10 denim exhibitors into one-of-a-kind handwoven pieces. Half of all sales supported FABSCRAP NYC.
The Future Denim Makers Lab, presented by Oak & Acorn with Marist University and Artmill, challenged emerging designers to reinvent the Signature Jumpsuit as a future interpretation of American workwear.
The Lildenim Styling Session brought together four independent New York labels — General Experiment, Cleioner, Gekka and Greco — to demonstrate the potential of creative collaboration.
Celebrating Denim’s Legacy
The event also honoured Adriano Goldschmied, a major figure in the denim industry. An installation curated by Christine Rucci, together with Glenda and Marta Goldschmied, celebrated his life, influence and contribution to denim.
A Look at the Future of Denim
Kingpins New York 2026 highlighted where denim is heading: innovation, sustainability, craftsmanship, collaboration and creative experimentation. With established global brands alongside emerging designers, mills and makers, the event demonstrated that the future of denim is being shaped through both new technology and strong industry connections.
Modefabriek aims to launch in Germany
Modefabriek B.V. is launching a new B2B fashion event in Frankfurt in February 2027, creating a fresh platform where commercial fashion brands and retailers can connect, build valuable relationships, and do business.
With more than 30 years of experience bringing together fashion brands and retailers, Modefabriek B.V. is developing an entirely new concept designed specifically for commercial fashion brands from the Netherlands, Germany, and across Europe.
A New Opportunity for Fashion Brands in Germany
Germany is one of Europe’s largest fashion markets, and Modefabriek B.V. sees a clear opportunity to create a carefully curated event where the right brands meet the right retailers.
Rather than focusing on scale, the new platform is built around quality connections. The goal is to provide brands with a strong commercial gateway into the German market while helping retailers discover collections that genuinely match their customers and positioning.
A Unique Fashion Event in Frankfurt
The inaugural edition will take place at Fredenhagen, near Frankfurt am Main, a venue that perfectly reflects the event’s intimate, personal, and business-focused atmosphere. It is a completely new platform with its own identity, concept, and brand, created specifically for today’s commercial fashion market.
Every participating brand will be carefully selected based on its market positioning, while retailers will be invited according to clearly defined profiles. This curated approach ensures that every meeting has real commercial value and creates opportunities for long-term partnerships.
Creating Meaningful Business Connections
The ambition is to establish a new meeting place in Germany where brands can showcase their latest collections, retailers can discover relevant labels, and both sides can engage in meaningful conversations that lead to successful business relationships.
“Our main goal is to create a strong platform for brands looking to enter or expand in the German market, while giving German retailers access to new and relevant brands. The right match is at the heart of what we are doing. We don’t need to become the biggest. We want to make sure that the brands participating meet the retailers who are the right fit for them.- Rick van Rijthoven, CEO of Modefabriek B.V.
Limited Participation
As the event will take place at Fredenhagen, the number of exhibition spaces is intentionally limited. Brands interested in joining the first edition are encouraged to register their interest early.
CIFF Copenhagen closes quiet, chasing international lead
CIFF Copenhagen wrapped its 67th edition this week on a restrained note. The show moved its dates forward this season, opening on a Monday and running through Wednesday. Despite a first morning rush, Monday already was slow.
One could blame the day of the week. WeAr asked several brands directly instead, and the answer kept coming back the same: the dates don’t match what the market needs right now.
A show built around a Scandinavian summer
CIFF has run in August for decades, timed around Scandinavia’s summer holiday, which in Denmark alone stretches across the whole of July. It used to be a mostly local show serving Scandinavian buyers, with the occasional international guest, often flown in from the US or Asia by the organisers themselves. Europeans showed up from time to time to buy, mostly to approach the big names: DK Company and Bestseller Group, the former with a permanent, sizeable presence at Bella Center.
When Premium Exhibition in Germany weakened and subsequently closed, the industry turned to CIFF to pick up the difference: exhibitors looking for a new home, and German buyers left without a womenswear show of their own to draw inspiration from. That’s what pushed CIFF’s importance up over the past few years.
The show itself hasn’t changed much in its format, whatever the current messaging suggests. Which raises the real question: is this enough to build an international lead, or does CIFF stay a Scandinavian show with few international guests?
Walking in through an empty pool
This edition greeted visitors with a public swimming pool, or something built to look like one. Showers and towels lined the entrance aisle, which ran through a replica pool, empty, with ladders reaching up to nothing. “Do not dive” signs everywhere.
Maybe it nodded to CIFF’s tie-up with Miami Swim Week, where resortwear brands showed, the segment itself seemed as empty as the pool at the entrance when visited. Pitti had already run with “pool” as its own summer theme, so maybe the two shows compared notes. Either way, some visitors expected an actual pool and were a little let down, chlorine smell aside.
It’s an odd opener for a show chasing a premium feel. It’s also, intentionally or not, a solid metaphor for what followed over the next two days: little traffic, and reaching for something out of grasp.
The overall traffic
Traffic thinned fast after the first morning. Tuesday was slightly more but people were still hoping Wednesday morning for the big rush. Some German and Austrian buyers showed up, mostly smaller accounts and Scandinavian-style boutiques. A handful of Italians came too, trading Italy’s August heat for Nordic inspiration.
Some of that is just a big venue swallowing a normal crowd. But it wasn’t always this way.
A quieter village, and a curation gap
CIFF Village, usually fully booked, had empty stalls this time in prime location, a first. The small, sharply creative designers who used to fill the entrance halls, the ones editorial visitors and specialty buyers came looking for, were largely missing too. For a buyer hunting what’s next rather than what’s already proven, there wasn’t much to find this season.
Not everything fell flat. The show’s own events programme, talks and evening gatherings among them, still pulled a crowd even as the floor traffic thinned.
Support versus leadership
Show leadership pointed to last season’s collaboration with 10 Corso Como, which wasn’t repeated this season, as proof CIFF can carry weight beyond Scandinavia. It’s also a retail collaboration in a familiar pattern: CIFF has run similar tie-ups before, with Harvey Nichols or Beams.
CIFF’s pop-up showrooms at Pitti Uomo and now in Paris are also hailed as saviours for the brand name. But given that they showcase a majority, if not only, Scandinavian brands, they feel more like a support programme helping Scandinavian brands get in front of other markets than a satellite extension of the show itself. Useful, worth having, but a different ambition than becoming Europe’s leading show.
Mandatory: a quiet floor, careful curation
A short distance away, Mandatory ran its own edition in Øksnehallen, the meatpacking-district hall it has called home since launching. The curation held up: creativity was visible across menswear, womenswear and accessories, and Swiss label Guapi stood out this season.
Traffic was slow here too. But Mandatory is building around something other than footfall. One of the organisers runs guided tours through the show for select buyers, and exhibitors get buyer lists in advance so they can invite the right people directly rather than hope they wander by.
The hospitality does real work here: meals and exhibitor events run throughout the days. It’s what brings exhibitors back season after season, because it changes the cost-to-return equation. Buyers from Austria, Italy and a few from Eastern Europe were on the floor, looking for brands they hadn’t seen before.
Mandatory’s own organisers are having the same date conversation. They’re discussing and evaluating an earlier slot, and would push for one if they could. But running outside CIFF’s dates isn’t really an option: international and Danish buyers alike won’t make two separate trips to Copenhagen in a calendar already packed with shows. For now, Mandatory’s date stays tied to CIFF’s.
The date question, again
Exhibitors keep raising the same point: move CIFF to early July. It would suit production schedules, and it would land inside the budget window for buyers like the Germans, who tend to close spending by late July and are lacking a big show, relying on order days and their showroom partners. Trade shows don’t drive order-writing the way they used to. Early contact still shapes how the rest of the supply chain plans its season.
WeAr asked show management directly. Their answer: they’re surveying the industry and will follow what the data says. So far, they said, the data doesn’t support a change.
That might be true, for Scandinavia. On that count, the show still performs. Buyers travel in from across the region, as far as Iceland, and UK companies, agents and distributors turn up as they always have. There was always a steady connection between the UK and the Scandinavian market. But keeping these dates limits what flows in from southern Europe and the German-speaking markets. If CIFF wants to become the pan-European show people keep asking for, the calendar it’s defending is the same one working against it.
Conclusion
For any brand looking to enter the Scandinavian market and buyers wanting to be in Scandinavia to buy there, CIFF and Mandatory are the shows to attend. Although showroom appointments, special events (even provided under the CIFF name during e.g. Paris) and trade press appearances are also valid options to get inspiration, contacts, and place orders. For international buyers, longer trips to the Asian destinations Tokyo, Seoul and Shanghai are the places to go to find truly distinct designers, or alternatively, the showrooms in Milan and Paris, even in June, to get a taste of womenswear. If it is menswear, the leader of the ring still is Pitti Uomo.
BOSS is bringing Tailoring to the Stage
How can fashion move beyond the runway and become part of a live artistic experience? At La Biennale di Venezia, BOSS is answering that question through a new collaboration with Stuttgart-based international dance company WINNDance.
The partnership marks an important moment in BOSS’s ongoing commitment to supporting cultural expression, with the brand presenting Scirocco: Death in Venice – Bridge of Sighs at the historic Teatro Malibran. The production features an ensemble of internationally renowned ballet dancers, all over 40, performing in exclusive BOSS-designed costumes.
BOSS Meets Contemporary Dance
Rather than simply creating costumes for the dancers, BOSS approached the collaboration by rethinking how tailoring can work within movement.
Drawing on archival silhouettes, contemporary performance fabrics and the brand’s tailoring expertise, the BOSS garments were developed in close dialogue with WINNDance. Patterns and fabrics were adapted to accommodate the physical demands of choreography, allowing the clothing to become part of the movement and storytelling.
The result is a dialogue between fashion and dance, where tailoring is not simply worn by the performers but actively contributes to the visual identity of the production.
Celebrating Experience and Individuality
The collaboration also reflects a shared philosophy between BOSS and WINNDance. Founded by former principal dancers Marijn Rademaker and Slava Tutukin, WINNDance brings together celebrated ballet dancers over the age of 40.
Rather than looking back at their distinguished careers, the production places the dancers within a contemporary artistic context, highlighting their depth, presence and interpretative experience.
This focus on individuality and maturity closely connects with BOSS’s “Be Your Own BOSS” philosophy, which celebrates confidence, purpose and creative independence.
“Maturity is a value. It is not a limit anymore. This collaboration reflects BOSS’s ‘Be Your Own BOSS’ philosophy, celebrating individuality, purpose, and creative independence,” says Marco Falcioni, Creative Director of HUGO BOSS.
Fashion, Dance and the Story of Venice
Inspired by Thomas Mann’s Death in Venice, the multidisciplinary production brings together choreography, film, music, lighting and costume. Choreographic works by Imre and Marne van Opstal, Omar Román De Jesús and Rainer Behr are connected through films by Javier De Frutos and an overarching concept by Ira Goldbecher, Marijn Rademaker and Slava Tutukin.
The performance concludes with the world premiere of John Neumeier’s Bridge of Sighs, inspired by Venice’s historic bridge, the many dimensions of love and the dark mystery of Dmitri Shostakovich’s music.
For BOSS, the collaboration demonstrates how modern tailoring can move into new creative territory – from the runway to the stage, and from clothing to an integral part of artistic expression.
Pepe Jeans returns to London for Drop 1 of its A/W 2026 collection
How Is Pepe Jeans Redefining London Style for Autumn-Winter 2026?
What happens when iconic denim heritage meets the energy of contemporary London? Pepe Jeans explores the answer with the first drop of its Autumn-Winter 2026 collection, bringing together denim essentials, rich textures and effortless attitude.
Part of AWWG Group, Pepe Jeans sets the new campaign across East and West London, with the city’s streets and architecture providing the backdrop. Photographed by Zoe Karssen, the campaign features emerging talents Maya Gunn and Maurits Scheij and introduces a fresh expression of the brand’s signature cool, sexy and confident aesthetic.
Denim at the Heart of AW26
The AW26 collection celebrates the versatility of denim, with the classic jeans and denim jacket remaining key pieces for both men and women. Designed to move effortlessly from street markets to live music events, they combine everyday comfort with timeless style.
For women, a suede jacket takes centre stage, complemented by turquoise tops and fluid teal prints that bring a relaxed London boho feel to autumn dressing.
The men’s collection focuses on lightweight shirts, T-shirts and polos, paired with iconic-cut jeans and trousers for easy city dressing.
Colours and Textures for Autumn
The collection moves through denim blues, soft beige and deep chocolate, with teal and turquoise providing vibrant contrast. Layered textures – from denim and cotton to suede and wool – create a relaxed yet sophisticated approach to seasonal dressing.
At its core, Pepe Jeans AW26 is about self-expression, versatility and effortless London style, combining the brand’s denim heritage with a contemporary lifestyle wardrobe.
New Chief Executive Officer of Bottega Veneta – Romain Spitzer
Kering has announced the appointment of Romain Spitzer as Chief Executive Officer of Bottega Veneta, effective September 1, 2026.
Romain Spitzer brings more than thirty years of international experience in the luxury industry, with extensive expertise in brand stewardship, retail excellence and client experience. Most recently, he served as President and Chief Executive Officer of Fragrance Group LVMH Beauty, where he oversaw a portfolio of distinguished luxury Houses and contributed to strengthening their desirability and long-term development.
Throughout his career, Romain Spitzer has consistently nurtured brand appeal, fostered innovation and led high-performing international teams across diverse markets. His knowledge of global luxury markets and his ability to support the long-term growth of luxury Houses make him ideally positioned to lead Bottega Veneta through its next phase of development.
Building on its unique heritage of exceptional craftsmanship, creativity and cultural relevance, Bottega Veneta is entering a new chapter of ambition. Romain Spitzer will focus on further enhancing the House’s desirability, deepening its connection with clients worldwide and driving retail excellence across markets. He will draw on the deeply singular vision embodied by Bottega Veneta, reinforcing its position as one of the most distinctive expressions of luxury and preserving the unique values and unmistakable identity that define the House.
Luca de Meo, CEO of Kering, said: “Bottega Veneta is one of the strongest and most distinctive Houses in luxury, with exceptional craftsmanship, a unique creative identity and remarkable growth potential. Romain has the leadership, vision and international experience to unlock the next phase of the House’s development. I am confident he will build on its extraordinary strengths and take Bottega Veneta to the next level.”
MICAM Shapes the Future of Footwear Retail for Spring/Summer 2027
What will define footwear trends for Spring/Summer 2027, and what should brands and retailers be looking for?
The Spring/Summer 2027 footwear market is moving towards a new, more expressive form of maximalism – one that combines bold colour, rich materials and decorative details with comfort, authenticity and a strong sense of personal identity. The latest market insights from MICAM Milano provide a view of how these shifts are likely to influence footwear collections and purchasing strategies.
The 102nd edition of MICAM Milano will take place from 13 to 15 September 2026. Alongside its extensive exhibition offering, the event provides market intelligence and trend analysis designed to help brands, buyers and retailers understand emerging consumer preferences and make more informed decisions when planning their product assortments.
For Spring/Summer 2027, the analysis points to a significant change in consumer and design attitudes. After several seasons shaped by minimalist and introspective aesthetics, footwear is once again becoming a vehicle for personal expression. Colour, tactile and rich materials, and decorative details are returning to the forefront, reflecting a growing desire for products with greater character and individuality.
This does not signal a return to excess for its own sake. Instead, the market is embracing a more conscious form of maximalism—one that balances distinctive design with comfort, authenticity and everyday wearability.
Four key macro trends capture this evolution: Mare Noir, Urban Beach, Tribal Relics and Summer Residence. Each trend represents a different lifestyle and consumer mindset, while together they provide footwear professionals with a practical framework for understanding the direction of the Spring/Summer 2027 market.
Among the key footwear styles emerging for the season are reinterpreted Mary Janes, deconstructed loafers and urban flip-flops. These silhouettes combine refreshed interpretations of classic footwear codes with contemporary comfort and a more relaxed approach to elegance.
For buyers and retailers, these insights offer practical guidance for future purchasing and assortment strategies, helping identify the colours, materials, silhouettes and design details most likely to resonate with consumers in Spring/Summer 2027.
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When is MICAM Milano 2026?
The 102nd edition of MICAM Milano will take place from 13 to 15 September 2026.
What are the main footwear trends for Spring/Summer 2027?
The season is defined by a more expressive and conscious form of maximalism, with greater emphasis on colour, rich materials, decorative details, comfort and individuality.
What are the four key MICAM trends for SS27?
The four macro trends are Mare Noir, Urban Beach, Tribal Relics and Summer Residence.
Which footwear styles are expected to be important for SS27?
Key silhouettes include reinterpreted Mary Janes, deconstructed loafers and urban flip-flops, combining classic references with contemporary comfort and relaxed elegance.
What do the SS27 trends mean for footwear buyers?
The trends provide a framework for understanding changing consumer preferences and can help buyers make more informed decisions about product assortments, silhouettes, materials and design direction.
CIFF welcomes New York retailer Cueva for an exclusive retail experience
This season, CIFF welcomes Cueva, the New York-based multi-brand menswear retailer founded by Justin Felizzari. Known for its curated approach to independent fashion, exclusive brand collaborations and community-driven retail, Cueva is dedicated to curating seasonal collections from around the world. Guided by the pillars of craftsmanship, quality, originality and thoughtful design, the retailer has become a destination for discovering both emerging independent designers and established global brands.
“We’re incredibly excited to bring Cueva to CIFF. Copenhagen has become one of the most influential cities in menswear, and it’s where so many of the brands we admire call home. For us, this isn’t just about showcasing our store. It’s an opportunity to celebrate the relationships we’ve built over the years and to share our perspective with a community that continues to inspire us,”, Justin Felizzari, Owner of Cueva.
The CIFF × Cueva space will become a destination for discovery throughout the 67th edition of CIFF, presenting exclusive collaborations available to purchase only at CIFF, including Cueva × Barena (Venice), Cueva × Doppiaa (Milan), Cueva × YMC (London) and Cueva × Small Talk Studio (New York).
Alongside the collaborations, Cueva will bring its retail concept to Copenhagen with a dedicated pop-up shop offering a curated selection of pieces. Blending a consumer-facing retail experience with CIFF’s international B2B platform, the collaboration creates a unique meeting point for brands, buyers and the wider fashion community.
“Our goal is always to create something fresh and meaningful for our customers while celebrating the craftsmanship and creativity that make each brand unique. We see these projects as a way to bring together different people, cultures, and ideas through great product, and we’re excited to share that experience with everyone at CIFF,”, Justin Felizzari, Owner of Cueva.
Ensemble: The Future of Fashion Takes the Runway in Rome
The fourth edition of ENSEMBLE was held at the Terrazza del Pincio in Rome. The project, promoted by the Department for Major Events, Sport, Tourism and Fashion of Rome Capital, with the support of the Department for Economic Development, Trade, Craftsmanship, Industry and Internationalisation of the Lazio Region, is dedicated to strengthening the fashion ecosystem by fostering dialogue between education, creativity, craftsmanship and the profession.
The first of the two evenings was dedicated to the new generation of fashion talent, showcasing collections created by students from the Academy of Fine Arts of Frosinone, the Academy of Fine Arts of Rome, Accademia Italiana, Accademia Koefia, Accademia del Lusso, Maiani Fashion Academy, and the National Academy of Master Tailors. Together, they offered a compelling overview of contemporary fashion education, highlighting diverse creative approaches united by a shared commitment to research, quality and innovation.
From the Academy of Fine Arts of Frosinone, which presented Just Before, exploring the suspended moment that precedes every transformation through a dialogue between couture and streetwear, to the Academy of Fine Arts of Rome, which showcased a selection of twelve collections born from the intersection of visual arts, design and new technologies. Accademia Italiana presented AIdentities, a reflection on identity as an ever-evolving process, while Accademia Koefia unveiled Modamorfosi, a project that uses white as a design language to explore the transformation of contemporary fashion. Accademia del Lusso presented Libertà, a collection dedicated to the relationship between identity and creative freedom. Maiani Fashion Academy showcased Infinity, a journey shaped through handcraftsmanship, embroidery, upcycling and textile experimentation, while the National Academy of Master Tailors closed the evening with Cut From the New Side, a contemporary reinterpretation of the Italian tailoring tradition created by the Academy’s students.
Taking the stage were Alessandro Onorato, Councillor for Major Events, Sport, Tourism and Fashion of Rome Capital, and Roberta Angelilli, Vice President of the Lazio Region and Councillor for Economic Development, Trade, Craftsmanship, Industry and Internationalisation, who reaffirmed the strategic importance of education and the fashion supply chain for the growth of both the city and the region.
“Young people are not only our future; they are our present, and they deserve to be supported through concrete actions. For the fourth consecutive year, ENSEMBLE has given hundreds of fashion students from seven public institutions and private academies in Rome the opportunity to showcase their work, free of charge, in some of the city’s most iconic locations. After Piazza del Campidoglio and Villa Borghese, this year we chose the Terrazza del Pincio. It was truly moving to witness the excitement of the students and their families. It is by no means a given that a public administration organises initiatives of this kind in such prestigious venues. Bringing academies together in shared projects for the benefit of students has become a positive and meaningful tradition, one that helps nurture emerging talent. Rome has once again become a key player on the international fashion scene, and we are proud of that. This is no coincidence, but the result of sustained commitment. We are seeing growing investment, increasing enrolment in fashion academies, and the return of major fashion shows to the city—from Valentino to Pucci, Dior to Dolce & Gabbana, Laura Biagiotti to Fendi, and now Chanel, which will stage its show in Rome on 2 December,” said Alessandro Onorato, Councillor for Major Events, Sport, Tourism and Fashion of Rome Capital.
New Issue WeAr Showrooms DACH #7 out now
WeAr Showrooms DACH #7
F/S 27 Trends, 100 Showrooms and the Partnership Question
WeAr Showrooms DACH #7 is out now. The seventh edition of the much loved B2B fashion guide for the DACH market focuses on Spring/Summer 2027 and one central question: how do brands and retailers build partnerships that actually work? The issue features two roundtables, a Top 100 DACH showroom directory, F/S 27 trend reports and brand news — published ahead of the Düsseldorf order days.
What’s inside
Reports that help your business
Es wird diskutiert: Wie kommt man aus der Krise, welche Optionen gibt es zur Nachfolgeregelung und wo hat’s geklappt, das Ende des Sneaker-Hypes und auf welche Erlebniswelten man diesen Sommer setzt.
Roundtable: F/S 27 — Trends, Brands and the Season’s Key Themes
Leading showrooms and agencies across the DACH region share their read on F/S 27. The picture that emerges is one of selective optimism: consumers are still spending, but they’re choosing more deliberately. Heritage, quality and emotional relevance are winning over noise and volume.
Other trend directions: silhouettes are going easy like balloons, wide-leg tailoring, relaxed co-ords. Vintage and premium denim is still on trend. Resort and boho styling continue their commercial climb. Understated luxury and “Affordable Luxury” are gaining ground against logo-heavy fashion.
Roundtable: Future Retail — Which Partnerships Work Now
The second roundtable puts the partnership question directly to brands. Brand voices, from CEOs to managing directors, on what sustainable collaboration between brand and retail looks like in practice.
The consensus is clear: short-term discounts, returns and markdown pressure are symptoms of a broken model. What replaces it is data transparency, shared market knowledge and a joint focus on the end consumer. Several contributors point to NOS programmes, flexible reorder systems and smaller, seasonally timed deliveries as practical answers.
Brands contributing: Kennel & Schmenger, CAPRICE & PETER KAISER, Herrlicher, GANG, 10DAYS, JOOP!, efix tricot / efixelle / ZAIDA , SMINFINITY , MeiMeij, Anna v. Berg, Seinse, Vicario Cinque, Avant Toi, DEHA, WHYCI Milano , Transit, Diego M, Elena Mirò & Luisa Viola, bugatti, Drykorn, Studio Anneloes, Dressler.
Top 100 DACH Showrooms
The issue publishes the Top 100 multibrand showroom directory for the DACH market — the reference list for buyers planning order trips to Düsseldorf, Munich and Salzburg.
Brand news and trend reports
Brand profiles across footwear, womenswear and menswear including Hugo Boss, Baldessarini, Juvia, Seinse and Tommy Hilfiger. A colour and trend report for F/S 27 with directions across silhouette, material and palette. Events and order dates for the coming season.
Get WeAr Showrooms DACH #7
Free to read online at WeAr Global Network. Also distributed in print mainly in selected showrooms in Düsseldorf, Munich and Salzburg.
[Read the full issue online here]
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About WeAr Showrooms DACH
WeAr Showrooms DACH is a B2B fashion guide for the DACH market, published twice a year by the WeAr Media Group ahead of the Düsseldorf order days. It covers the most relevant multibrand showrooms, agencies, brand news, trend reports and order day events across Germany, Austria and Switzerland. Available free online and mainly distributed in print in selected Düsseldorf, Munich and Salzburg showrooms.
About WeAr Global Magazine
WeAr Global Magazine is a leading international B2B fashion trade publication directed at premium multi-brand retail, published quarterly in 8 languages — English, German, Spanish, Italian, French, Mandarin, Japanese and Russian. Available in print and digital.
Milano Unica closes its 43rd edition with international attendance reaching nearly 50%
The 43rd edition of Milano Unica has come to a close, showcasing
the Fall-Winter 2027/28 collections of high-end fabrics and accessories for apparel. The event confirmed the strong presence of international buyers, while recording a slight decline in Italian attendance, partly due to transport disruptions.
Particularly significant was the increase in buyers from France (+25%), followed by the United States (+8%), the United Kingdom (+10%), Japan (+14%) and Korea (+22%), ranked according to the number of companies represented. Attendance from China and Germany remained stable. For the first time, international visitors accounted for almost 50% of total attendance. Alongside the confirmed presence of 460 Italian exhibitors, the event also recorded a significant 15.2% increase in European exhibitors.
The 43rd edition once again demonstrated that the competitiveness of the European textiles and accessories industry continues to rest on its ability to combine quality, research, innovation and manufacturing expertise. The Opening Ceremony, entitled “From Roots to the Future: The Path of Innovation in Textiles and Fashion,” set the tone for the entire exhibition, highlighting how innovation draws its strength from the ability to enhance skills, knowledge, tradition and technological progress.
Throughout the three-day exhibition, Milano Unica hosted a series of meetings, panel discussions and networking opportunities involving exhibitors, buyers, institutions, members of the press and industry professionals from the world’s leading markets.
“The results achieved by this edition represent an important consolidation, but even more significant is the message that has emerged over these three days: European manufacturing continues to be a benchmark when it invests in quality, research, innovation and people. Milano Unica continues to grow because it grows together with the companies that face the challenges of international markets with determination every day. Our role is to continue providing them with a platform capable of generating relationships and development opportunities, beginning with the strategic issue of sustainability. In this area, a partnership between businesses and institutions is now essential to deliver what can no longer be postponed: the creation of a fully integrated recycling supply chain.” stated Simone Canclini, President of Milano Unica.
Modefabriek celebrated its 30th anniversary during Summer 2026 edition
Modefabriek celebrated its 30th anniversary during its Summer 2026 edition on 5 and 6 July at TAETS Art & Event Park in Zaandam. For three decades, the trade show has brought together retailers, brands and fashion professionals to discover new collections, exchange ideas and create connections.
This anniversary edition featured an inspiring mix of fashion, experiences and networking. Set against the industrial waterfront backdrop of TAETS Art & Event Park, the event featured a dynamic layout where multiple buildings are connected by the Event Garden. Visitors could effortlessly explore hundreds of brands, presentations and activations throughout the venue.
The Responsible Route showcased brands that are actively working to reduce their impact while demonstrating how sustainability continues to play an increasingly important role within the fashion industry.
The Event Garden once again formed the connecting heart of Modefabriek. It is where brands, inspiration and networking come together. Surrounded by pop-up shops, showrooms and brand activations, visitors could discover new collections, meet industry professionals and exchange ideas.
Alongside these highlights, hundreds of national and international brands presented their latest collections. From established names to new discoveries, and from Scandinavian labels to Dutch designers and more.
Bvlgari opens a new flagship store in Osaka
With the opening of its new Shinsaibashi Flagship Store in Osaka, Bvlgari continues to strengthen its presence in Japan through a space that brings together two enduring sources of inspiration for the Maison: its Roman heritage and the excellence of Japanese craftsmanship.
Spanning nearly 500 square meters, the boutique reinterprets some of Bvlgari’s most iconic design codes while incorporating references to local culture and artisanal traditions. The result is a space that reflects both the Maison’s identity and its longstanding connection with Japan.
The façade sets the tone. Inspired by the texture of traditional washi paper, it features a delicate lattice that filters natural light and is punctuated by Bvlgari’s iconic eight-pointed star, originating from the Maison’s historic Via Condotti boutique in Rome.
Inside, Italian marble and travertine are paired with textiles created by Kyoto-based weaving house Hosoo and wall coverings crafted using traditional Japanese techniques. The new flagship store presents a curated selection of the Maison’s most iconic creations, reflecting Bvlgari’s enduring legacy of excellence, creativity, and craftsmanship.
The boutique also showcases several works selected specifically for the new location, including creations by Japanese artist Makoto Ofune and a decorative panel inspired by the ties between Rome and Osaka. Together, these artistic elements extend the Maison’s longstanding appreciation for craftsmanship and the cultural influences that continue to shape its identity.
Kering Generation Award X Jewelry 2nd edition finalists
Kering, in partnership with CIBJO – the World Jewellery Confederation – and with the scientific coordination of Poli.Design – Politecnico di Milano, has revealed the four leading finalists of the second edition of the Kering Generation Award X Jewelry, an initiative launched to promote innovation and sustainable practices within the jewelry sector.
Centered around the theme “Second Chance, First Choice,” the competition
aims to foster pioneering solutions that contribute to reducing the environmental footprint of the jewelry industry across products, processes, services, and technological innovation.
Students were invited to design a piece or a collection of jewelry by giving new life to discarded materials, transforming them into creations that combine aesthetic value with sustainability. The startups presented their innovations in the following fields of action: new innovative materials, AI, packaging and retail-focused technologies.
The four finalists will present their final projects on July 9th at Kering’s Parisian Headquarters, during a special event dedicated to sustainable jewelry held amidst Paris’ Haute Couture Week.
GUESS Jeans, Illumination and Universal Products & Experiences launch capsule collection
GUESS JEANS has joined forces with Illumination and Universal Products & Experiences to launch a new capsule collection inspired by Illumination’s upcoming film Minions & Monsters. Blending vintage Hollywood glamour with iconic American denim, the collaboration reinterprets heritage GUESS silhouettes through joyful photorealistic graphics and archival-inspired designs.
Set to become one of the summer’s biggest action-comedy blockbusters, Minions & Monsters will debut in theaters on July 1.
The capsule collection was launched globally on June 18 across retail, wholesale and e-commerce channels. Drawing inspiration from both classic GUESS JEANS pieces recovered from the brand’s archives and the forthcoming film, the collection celebrates the whimsical world of Minions & Monsters. The movie hilariously chronicles how the Minions conquered Hollywood during the 1920s, rose to fame as silent film stars, lost everything, accidentally unleashed monsters upon the world and ultimately joined forces to save the planet from the chaos they had created.
Rooted in the nostalgic spirit of 1920s Hollywood, the collection merges cinematic fantasy with the lived-in authenticity of classic American style.
Reimagining GUESS JEANS essentials through the lens of Illumination’s iconic Minions, the range combines organic cotton pieces with vintage-inspired denim, chainstitch embroidery and playful graphics. Key styles include the Photo Real Tee and Triangle Tee, both crafted from heavyweight organic cotton, alongside women’s stretch organic cotton baby tees featuring dedicated embroidery and prints.
Denim remains at the heart of the collection, with standout pieces including women’s denim overalls, the Director’s Jacket and Carpenter pants. Each style features medium vintage washes, paint-splatter effects, the signature woven triangle logo and Minions-inspired embroidery.
Accessories round out the offering with a denim tote bag embellished with chainstitch embroidery and a collectible Minions keychain.
Built around themes of nostalgia, humor and the enduring appeal of American denim, the GUESS JEANS x Minions & Monsters collaboration explores the intersection of cinematic storytelling, archival design and vibrant, creative self-expression.
DRYKORN Spring/Summer 2027
German contemporary fashion brand DRYKORN has returned to Pitti Uomo to unveil its Spring/Summer 2027 collection. Inspired by the vibrant energy of tropical metropolises, the season blends Latin influences, contemporary ’80s references, and modern urbanity into a fresh expression of effortless summer style. Relaxed silhouettes, denim pairings, and an understated sensuality define the collection throughout.
Balancing between poolside ease and city streets, sea breezes and metropolitan energy, the collection combines casual elegance with open shirts, deeper necklines, and fluid fabrics. The result is a wardrobe that feels relaxed yet refined, embodying a distinctly modern summer attitude.
A rich spectrum of beige, sand, and brown tones forms the foundation of the season. Vibrant shades of green, sun-kissed purple, and butter yellow add striking accents, infusing the collection with warmth and seasonal energy.
Wave patterns and snake-inspired textures emerge as key design elements across various product categories and surfaces. These are complemented by stripes, checkerboard motifs, tropical florals and foliage, as well as jacquards and graphic prints, creating a dynamic interplay of texture and pattern.
Described as “Urban Latin Heat,” the collection captures a mood that is simultaneously relaxed, sensual, urban, and tropical. It creates a world where palm trees meet concrete, merging tropical influences with the pulse of city life to evoke a confident summer spirit.
“The looks should feel as though they have been shaped by the heat and movement of summer,” says Fred Götz, Head of Menswear and Creative Director Interior Design.
Following Pitti Uomo, DRYKORN will continue presenting its Spring/Summer 2027 collection during Paris Menswear Fashion Week. Set within a gallery in the heart of the Marais district, the showroom will offer international retailers, buyers, press, and agencies the opportunity to experience the collection in a more intimate setting.
Simone Rocha guest designer at Pitti Immagine Uomo 110
“I would like to thank Pitti Uomo for their generous invitation to present my first independent only menswear show on the men’s calendar. I am excited to share the length and breadth of my menswear proposition, especially with the backdrop of beautiful Florence. I look forward to a new chapter in my work and world, playing with tradition and exploring new ground. I approach it with authenticity and vulnerability, seriousness and playfulness.” — Simone Rocha
WeAr Global Magazine Issue 87: Where the Opportunities Are — Resortwear, Italian Showrooms and a Full Footwear Special
WeAr Global Magazine #87 is out now. This is the summer season opener, published ahead of Pitti Uomo, with a full Footwear Special running through the Lookbook and a debut WeAr Showrooms Italia section covering 100 Italian showrooms. The issue brings together brands including Prada, Thom Browne, Gucci, Jacquemus, Tommy Hilfiger, Levi’s, Bottega Veneta, Simone Rocha and 200 more across fashion, footwear, accessories and lifestyle.
The question driving this edition: where do the opportunities lie? The market is tough. Consumers and buyers are more careful. But the money is there — and this issue is about finding it.
Executive summary
WeAr Global Magazine Issue #87 (WeAr 3/2026) covers the developments shaping fashion retail this summer season. The Roundtable “Revealing the Upside” gathers international CEOs, brand directors and retailers to identify what’s actually selling and why. Menswear trend direction: Loose Tailoring — exaggerated proportions, precise construction, suede and wide-leg. Womenswear: Sculpted in White. A dedicated Resortwear report tracks the category’s commercial rise. The WeAr Showrooms Italia special debuts with 100 Italian showrooms to watch. The Storebrook visits retail concepts in Osaka, Sicily and Ibiza. Best Fashion Retailer of the World Award 2026 voting is announced. Cover artist: KAWS.
Key topics in this issue
WeAr Global Magazine Issue 87 is the summer season opener. Trend reports on menswear and womenswear, the season’s key brands, the Lookbook containing highlight brands with a mix of up-and-coming and established brands, and a dedicated Footwear Special. Plus the industry roundtable discussing how to navigate the times and where real business opportunities lie. In line with the summer season, WeAr #87 contains a Resortwear report, a dive-down into the Middle East market today, a Benelux spotlight, tips on virtual fitting rooms, the Storebrook with an array of stores to get inspirations from different cities including a highlight from Osaka.
New this issue: WeAr Showrooms Italia. Italy plays by its own rules. Consumers there spend more on fashion and footwear than the European average and independent retail still dominates. Even Zalando hasn’t cracked it. WeAr sat down with decision-makers across the market and asked the direct questions: how do you enter Italy, what do you pay attention to, what are the real opportunities? And because Italian retail is so fragmented, showrooms carry more weight in Italy than in almost any other market. This issue publishes a list of 100 of the most relevant Italian showrooms. A must look-at for everyone active in the Italian market.
Get the full issue
Available in print and digital in 8 languages: English, German, Spanish, Italian, French, Mandarin, Japanese and Russian.
Get Issue 87 in print and digital here
Featured brands in this issue
WeAr Global Magazine Issue #87 features an international selection of brands across fashion, footwear, accessories, eyewear and lifestyle. Looking for your brand? The following index lists every brand featured, referenced or showcased in this edition.
#
1 Hundred Shoes · 2886 · 4ccccees · 8division · 10 Corso Como · &EXTR4 · ,then
A
A Jane · A LEATHER · Abiola Olusola · Across 29 · ADN Paris · AGL · AHMEV · alagio · Alaïa · Alberto · Alex S. Yu · AMENICA · AMI Paris · AMO Denim · Anta · ANTIK BATIK · Apice · APOC Store · Apparel Group · Arbiter · ARKK · Artisti Romani · Asics · Atelier Content · Atlantic Stars · Atrio · Avant Toi · Avolta · Azzurro Due
B
Back 70 · Baily · BALDESSARINI · Beekite · BIAGINI · bioeco · BLONI · Blue Marlin Roma · Bobby · Bomboogie · BONASTRE · BOSS · Bottega Veneta · Buffalo · bugatti · Burberry
C
Calla · Calvin Klein · CAMPESE · CANOTWAIT_ · CAPASA Milano · Casteller · Cavalieri · CB · Celine · Chanel · Charles Tyrwhitt · Chitiner · CHT · COGO · Colmar · CONP · Copenhagen Studios · Cotton USA
D
D6 · DAILY MIRROR · Danilo Damiani · DAVID TLALE · DE SIENA SHOES · DEHA · DEMO · DENIMITUP · Dhaari · DIANA KLISARIS · Diane von Fürstenberg · DINA SHAKER · Dior · DKNY · Dolce & Gabbana · DOYS · Drake Piper · Dries Van Noten · DRYKORN · DUEDÍ · Dulari · duuo
E
Ed Hardy · Edward Achour · Egyptian Cotton · EKJO · Elhann.H · Emerging Creative People · Eric Nurnberg · EVA LUEN · EVA REMENYI
F
Fendi · Ferragamo · Finoacinque · Floris van Bommel · foamers · Frantic
G
Gabba · Ganni · GHOUD · GIMMI JEANS · Giorgio Armani · Giovanna Nicolai · Glamorous · GOGO HSU · Golden Goose · Gucci · GUDU · GUGUBYGUGU · GUESS
H
Hackett Heritage · Han Kjøbenhavn · HANNAH SHIN · Hanout · HBX · Helena Mar · Hermès · Huaman Autor · Hummel
I
I’M BRIAN · IDAMA · Imprint · Isabel Benenato · Isetan
J
Jacquemus · JD Sports · Jean Paul Gaultier · JERELYN CREADO · JIAMINI · Jimmy Choo · JINSUN · JOANE K · JOOP! · Joyce · Julie Kegels
K
KARHU · Karl Lagerfeld · Kasa People · Kente Gentlemen · Kering · Kiivu · KSENIASCHNAIDER · Kvadrat
L
Late for work · Le Signe · Le Temps des Cerises · Leem · LES HOMMES · Levi’s · Lexx Moda · LIE · Lilit’s shoes · liv bergen · Loewe · LOLA CASADEMUNT · Lords of Harlech · Louis Vuitton · Love Future · LVMH
M
Maison Beast · MANA · Marc Jacobs · Marian · Massimo Sabbadin · Mattia Capezzani · Me369 · méliné · Melissa · Mellowdrama · Messe Frankfurt France · Millesime · Minnessak · Miu Miu · MOD WAVE MOVEMENT · Moliane · Moon2gether · Mosaic · Mugler · mul_olga · Munich Fabric Start
N
Naseej · NØ NAME
O
Oakley · One Teaspoon · Orlebar Brown · oroh · Our Legacy
P
Palomitas · Parisy · Pas Une Marque · Pepe Jeans · péro x HELLO KITTY · Petite Jolie · Piet · Play One · Prada · Pratesi · prelude · Première main · Primabase · Printa · PRKHR · Public School · Puma
R
Raffaele d’Amelio · Rains · Rebecca White · RIC · Richard Quinn · Richemont · Roberto Festa · ROUGHNECK
S
Sabine Poupinel · Sabinis · Sapaf 1954 · Saya · Schutz · Seconde Main · Simone Rocha · Skall Studio · Skechers · Sofia Baldi · Soko · soloio · Sophie+Lucie · SSENSE · Stephane Kelian · Stine Goya · STUART WEITZMAN · STUDIOMORAL · Studio Poggio · Susanne Bommer · Swarovski · SWOFCARE
T
Tamaris · TANGY Collection · The Giving Movement · The Original Pattern · Thea Mika · THEO · Think Pink · Think! · Thom Browne · Toast · Tommy Hilfiger · Tommy Jeans · True Religion
U
U.S. Polo Assn. · UIN · UJNG · Und Uli · upper hights · UPPERVOID · Urbn Concepts
V
Valentina · Variettá · Ventura · Versace · Vetements · Via Masini 80 · Vintage Race
W
w6yz · Weekend Offender · Werner · WODEN · WUMAN
Y
Y–Y · YAVÏ
Z
Zimmermann · ZIVGREY
About WeAr Global Magazine
WeAr Global Magazine is the leading international fashion trade workbook, published quarterly in 8 languages — English, German, Spanish, Italian, French, Mandarin, Japanese and Russian — aimed at fashion professionals globally. Available in print and digital. For editorial, subscription and advertising enquiries: www.wearglobalnetwork.com
bugatti Menswear appoints Modextil as exclusive distribution partner for the U.S. market
bugatti continues to pursue its international growth strategy with determination and has appointed Modextil Inc. as its new exclusive wholesale distribution partner for the American market.
Starting with the Spring/Summer 2027 season, the North American apparel company will take over the exclusive distribution of bugatti Menswear in the United States.
With more than 45 years of experience in the development and distribution of international premium menswear brands, Modextil is regarded as one of the established partners in the North American fashion market.
The partnership marks an important milestone in bugatti’s international expansion strategy and is intended to sustainably strengthen the brand’s visibility and market presence within the U.S. premium segment. As a European lifestyle brand with Italian inspiration and German roots, bugatti stands for modern menswear, innovative materials, exceptional comfort, and timeless style expertise. Together with Modextil, bugatti will strategically drive the expansion of its wholesale business in the U.S., focusing on department stores, premium specialty retailers, and selected e-commerce partners.
“By partnering with Modextil, we have gained a company with outstanding knowledge of the American market and strong expertise in building international premium brands. We are very much looking forward to working together and are convinced that Modextil is the right partner to successfully and sustainably establish bugatti in the U.S. market,” says Jalel Guelmami, Head of Global Wholesale at bugatti.
The market launch will take place with the Spring/Summer 2027 collection, which will be presented in Modextil’s showroom at Bryant Park in New York, as well as at leading international trade fairs such as Pitti Uomo and Chicago Collective.
Asics announces plans to spin off its premium Onitsuka Tiger
Asics has announced plans to spin off its premium Onitsuka Tiger business in an effort to accelerate decision-making at the brand, which has become a major profit driver amid a tourism boom and rising demand for its retro-inspired sports footwear.
Under the proposed restructuring, the nearly 80-year-old Onitsuka Tiger business will be transferred to OT Group, a wholly owned subsidiary, through a company split that will take effect on January 1. Speaking at a press conference, Asics CEO Yasuhito Hirota said there are no plans to list OT Group publicly.
Strong sales growth at Onitsuka Tiger has helped Asics achieve record profits for four consecutive years. Shares of the company, which competes with brands such as Nike, Adidas, and Puma, have risen approximately sevenfold over the past five years, giving it a market capitalization of around US$20 billion.
CIFF and PARAISO Miami Swim Week announce strategic partnership
CIFF and PARAISO Miami Swim Week announced a new strategic partnership, marking the beginning of a long-term collaboration connecting the worlds of fashion, resort wear, wellness, and contemporary lifestyle across Copenhagen and Miami.
The partnership was announced during 22nd edition of PARAISO Miami Swim Week in May 2026 in Miami Beach, and will officially launch at CIFF 67 this August in Copenhagen, where PARAISO Miami Swim Week will introduce a dedicated showcase highlighting selected brands from its international portfolio.
The collaboration forms part of CIFF’s expanding strategic focus on activewear, wellness, and lifestyle – categories that continue to reshape the global fashion industry and consumer behavior.
“We have long explored the right framework for a partnership between CIFF and PARAISO Miami Swim Week, and now the timing and vision feel perfectly aligned,” says Sofie Dolva, Director of CIFF. “Fashion today extends far beyond clothing – intersecting with lifestyle, wellness, travel, and community. Through this partnership, we have the opportunity to engage new international audiences, strengthen our focus on these evolving categories, and create a platform that moves beyond the traditional fashion week format.”
“This partnership represents a natural evolution for PARAISO Miami Swim Week as we continue expanding the global conversation around resort wear and the cultural influence of destination-driven fashion. CIFF brings a highly respected international platform with a forward-thinking perspective on fashion and business, and together we have an opportunity to create meaningful cross-market visibility for brands operating at the intersection of fashion, travel, and contemporary lifestyle,” says Natalija Dedic Stojanovic, the co-founder of PARAISO Miami Swim Week.
As part of the partnership, SIGAL will participate in PARAISO Miami Swim Week’s “RISE” showcase this May as part of the broader CIFF x PARAISO collaboration and will subsequently be featured during CIFF 67 in Copenhagen this August.
Calvin Klein and Jung Kook host immersive event in Tokyo
Calvin Klein and Jung Kook hosted an event celebrating their long-standing partnership at the brand’s Harajuku flagship store.
Jung Kook greeted guests wearing a custom version of the Jung Kook for Calvin Klein leather racing jacket over a blue 90s Denim Trucker Jacket and matching 90s Straight Jeans. K-pop artist and friend of the brand MINGYU also attended the event wearing a black 90s Denim Trucker Jacket and grey Baggy Jeans. The event featured sets from DJs Gothicc and Conducta.
The event was hosted at the Calvin Klein Harajuku flagship store in Tokyo, which was transformed into an immersive environment reflecting the world of Calvin Klein through Jung Kook’s lens, including design elements inspired by the Jung Kook for Calvin Klein collaboration such as track mark floor decals, motorcycles and an oversized helmet signed by the artist himself.
Following the event, the store’s third floor takeover will remain open to the public through June 11, 2026, and will feature some of Jung Kook’s most iconic Calvin Klein looks alongside a curated assortment of styles that inspired his recent collaboration, allowing consumers to shop an edit of the brand’s most iconic styles.
Gianfranco D’Attis appointed Chief Executive Officer of Alexander McQueen
Kering has announced the appointment of Gianfranco D’Attis as Chief Executive Officer of Alexander McQueen, effective June 3rd, 2026. He reports to Luca de Meo, Chief Executive Officer of Kering and is based in London.
Gianfranco D’Attis brings more than 25 years of international experience in the luxury industry, with a strong track record in brand development, retail excellence and client engagement across key markets. He most recently served as Chief Executive Officer at Prada, where he successfully strengthened brand desirability and drove growth through a more client-centric and disciplined approach. Prior to that, he held senior leadership roles at LVMH and Richemont in Asia, America and Europe, consistently delivering business expansion and operational transformation.
Alexander McQueen is entering a new phase focused on strengthening its distinctive positioning, supported by a leaner and more disciplined model built around focused collections, a rightsized retail network and a streamlined organization. In this context, Gianfranco D’Attis will lead the next stage of the House’s development, with a clear focus on strengthening brand clarity, elevating execution and improving financial performance.
Luca de Meo, CEO of Kering, commented: “I am very pleased to welcome Gianfranco to Kering. He brings a powerful combination of strategic vision, operational rigor and deep luxury expertise. His ability to sharpen brand identity while driving disciplined execution will be critical as we refocus Alexander McQueen and unlock its full potential. I am confident that, together with the teams, he will lead the House into its next phase of development.”
CIFF Nordic Signatures presents a special curation of Nordic pieces and the makers behind taking place at the 10 Corso Como Project Room during Milan Men’s Fashion Week.
Building on the project first launched in Copenhagen during Copenhagen Fashion Week earlier this year, this next chapter expands the collaboration into Milan, taking place at the 10 Corso Como Project Room from 19-21 June during Milan Men’s Fashion Week. Conceived as a cultural and retail platform, the concept and partnership between 10 Corso Como and CIFF brings together a carefully curated group of Scandinavian designers and creative brands, each representing a distinctive expression of contemporary Nordic creativity.
The project reflects CIFF’s position as a leading international platform with deep ties to Nordic creativity, while engaging with the curatorial philosophy that has defined 10 Corso Como since its founding. Each participating brand will present a special showcase – ranging from installations and product presentations to intimate activations – highlighting the creative narratives, craftsmanship, and cultural influences behind their work. In parallel, the project will unfold through a dedicated series spotlighting the founders behind each brand, building a narrative around their work, inspirations, and creative journeys. Together, these individual expressions form a collective portrait of the Nordic creative landscape today.
YKK Corporation Earns Top Honors as a CDP Supplier Engagement Leader for Fourth Consecutive Year
YKK Corporation has been selected for top honors by the international environmental non-profit organization CDP (*1) as a Supplier Engagement Leader in their FY2025 Supplier Engagement Assessment (*2) for the fourth year running.
This recognition shows YKK has been assessed as a global leader through its establishment of an effective framework for reducing GHG emissions across the entire supply chain through the clarification of its governance structure and targets, as well as initiatives to reduce GHG emissions in collaboration with suppliers.
In December 2025, YKK was recognized with the top “A” rating in the 2025 Climate Change Survey, which was also conducted by CDP, for the third consecutive year. Going forward, YKK will continue to work on climate change initiatives and transparent disclosure of information, based on the net-zero target outlined by the Science Based Targets (SBT) initiative.
“Since the YKK Sustainability Vision 2050 was formulated in October 2020, we have engaged in various initiatives to achieve our targets. We are guided by the YKK Philosophy of the CYCLE OF GOODNESS®, which states that “No one prospers without rendering benefit to others.” In addition to our own activities to reduce GHG emissions, we also collaborate with our suppliers via engagement activities to promote initiatives to contribute to reducing emissions globally. Specifically, we are engaging in discussions with strategic partners who share our vision regarding the expansion of production capacity and global supply, with the aim of further expanding the impact of reducing emissions. We are also working to develop an effective structure for reducing GHG emissions through dialogue regarding the presentation of LCA values (*3) verified by third parties. We will continue to enhance our collaboration with our suppliers to help reduce our environmental impact and contribute to bringing about a sustainable society.” – Takayuki Aoki. Vice President, Procurement & Logistics Department, YKK Corporation
G-III Apparel Group Signs Definitive Agreement with WHP Global for Marc Jacobs Brand
G-III Apparel Group, Ltd. announced that it has entered into a definitive agreement with WHP Global to jointly own the Marc Jacobs brand’s intellectual property through a newly formed joint venture (“JV”). G-III will acquire and manage the global Marc Jacobs operating business, while WHP Global will manage the licensing operations. Founded in 1984, Marc Jacobs is a culture-defining brand recognized for its distinctive blend of high fashion and contemporary design. Built on the creative vision of its founder, the brand has established a strong international presence through four decades of consistent cultural influence and a distinct creative point of view.
Morris Goldfarb, G-III’s Chairman and Chief Executive Officer, said, “Marc Jacobs is one of the most influential names in fashion. This transaction underscores our long-standing commitment to building a diversified portfolio of iconic, globally relevant brands. LVMH has been an exceptional steward of the brand, and we look forward to working with the Marc Jacobs team to build on that strong foundation. With our portfolio of premium brands and backed by our powerful global platform, this opportunity accelerates our transformation efforts and positions us to drive long-term shareholder value.”
Transaction Details G-III and WHP Global will form a 50/50 joint venture that will retain ownership of Marc Jacobs’ intellectual property that will be formed contemporaneously with WHP Global’s closing of its acquisition of Marc Jacobs. G-III will then acquire the Marc Jacobs operating business from the JV and enter into a long-term licensing agreement. G-III will fund its approximately $500 million investment using cash on hand and borrowings under its revolving credit facility. The transaction is expected to be dilutive during the first 12 months after closing, with accretion expected thereafter. Closing is subject to customary conditions, including regulatory approval, and is expected to occur in G-III’s fiscal third quarter of 2027.
Kering’s inaugural Kering CRAFT Cohort Championing China’s Next Creative Voices
Kering has selected 10 fellows for the inaugural edition of Kering CRAFT – Creative Residency for Artisanship, Fashion and Technology – the Group’s pioneering program developed in partnership with Shanghai Fashion Week. Strengthening Kering’s support for emerging talent and fostering closer ties between Chinese and international creative communities, Kering CRAFT aims to accelerate the next generation of Chinese designers through a program spanning Milan, Paris, and Shanghai.
Since the official opening of applications in December 2025, over 100 excellent candidates submitted their applications. In March 2026, a rigorous evaluation and selection process was jointly conducted by Kering, Shanghai Fashion Week and the Kering CRAFT Advisory Board, composed of leading international experts across the luxury, fashion and creative industries. The criteria included creativity and originality, craftsmanship and product excellence, growth prospects, and the embodiment of future luxury trends.
CAI Jinqing, President of Kering Greater China, said: “We are grateful to the Kering CRAFT Advisory Board and Shanghai Fashion Week for their invaluable support in selecting this inaugural cohort of ten exceptional fellows. Their creative passion, distinct perspectives, outstanding abilities and exceptional potential embody China’s new generation of creators. We look forward to meaningful learning and cultural exchange during their residency, and to further strengthening the richness and diversity of the CRAFT creative community together.”
With a focus on fashion and jewelry design, the 10 chosen residents demonstrate distinct creative styles, keen cultural insights, bold innovative spirit, and strong business potential. Their design concepts also blend local originality with a global perspective. Many draw on Chinese culture and philosophy and reinterpret them into a global context, showcasing the inner cultural connections and heritage in contemporary fashion narratives.
By offering an immersive pathway grounded in excellence and guided by world‑renowned experts, the program will combine hands‑on learning, expert mentorship, and cultural exchange to advance craftsmanship, innovation, business development, and a sustainable fashion ecosystem. Ultimately, Kering CRAFT’s ambition is to support the emergence of Chinese brands rooted in local culture and yet resonating worldwide.
The final cohort is composed of, in alphabetical order:
- CAI Jiaen, fashion designer, J E CAI
- HU Nan, fashion designer, Nan Knits
- LONGHONG Ziwei, jewelry designer, Soft Mountains
- QI Yueqi, fashion designer, YUEQI QI
- WANG Fengchen, fashion designer, Feng Chen Wang
- WEI Donghui, fashion designer, JACQUES WEI
- XIA Rong, fashion designer, macro’SENSES
- XU Hao, jewelry designer, qiqi
- YU Gengyi, jewelry designer, Midnight Opera House
- ZHONG Zixin, fashion designer, Zhong Zixin
SHIFT Frankfurt refines launch timeline and sets course for January 2027 debut in Germany
The launch of SHIFT in Frankfurt is being repositioned: The first edition of the format will now take place in January 2027 in Offenbach. The originally planned dates in July 2026 will not be pursued.
The decision has been made to allow for a more structured build-up phase and to further strengthen the foundation of the format. While the overall response from brands and retailers across the German-speaking market has been positive, it has also become clear that parts of the industry are currently taking a more cautious, observant stance. In this context, SHIFT is using the additional time to deepen engagement with key stakeholders, expand its network and further sharpen the concept.
At its core, SHIFT is designed as a platform for inspiration, exchange and forward-looking perspectives within the fashion industry. The focus lies on curated brand environments, trend-driven content and a relevant supporting program addressing topics such as the role of AI in retail, evolving market dynamics and regulatory developments.
Rather than accelerating the launch under current conditions, the team behind SHIFT has consciously decided to invest more time into building a format that reflects the needs and realities of the market more precisely.
In parallel, additional concepts and more commercial formats for the German market are being explored, further underlining the ambition to contribute to a more connected and future-oriented industry landscape.









































































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