YKK Corporation has been selected for top honors by the international environmental non-profit organization CDP (*1) as a Supplier Engagement Leader in their FY2025 Supplier Engagement Assessment (*2) for the fourth year running.

This recognition shows YKK has been assessed as a global leader through its establishment of an effective framework for reducing GHG emissions across the entire supply chain through the clarification of its governance structure and targets, as well as initiatives to reduce GHG emissions in collaboration with suppliers.

In December 2025, YKK was recognized with the top “A” rating in the 2025 Climate Change Survey, which was also conducted by CDP, for the third consecutive year. Going forward, YKK will continue to work on climate change initiatives and transparent disclosure of information, based on the net-zero target outlined by the Science Based Targets (SBT) initiative.

“Since the YKK Sustainability Vision 2050 was formulated in October 2020, we have engaged in various initiatives to achieve our targets. We are guided by the YKK Philosophy of the CYCLE OF GOODNESS^®, which states that “No one prospers without rendering benefit to others.” In addition to our own activities to reduce GHG emissions, we also collaborate with our suppliers via engagement activities to promote initiatives to contribute to reducing emissions globally. Specifically, we are engaging in discussions with strategic partners who share our vision regarding the expansion of production capacity and global supply, with the aim of further expanding the impact of reducing emissions. We are also working to develop an effective structure for reducing GHG emissions through dialogue regarding the presentation of LCA values (*3) verified by third parties. We will continue to enhance our collaboration with our suppliers to help reduce our environmental impact and contribute to bringing about a sustainable society.” – Takayuki Aoki. Vice President, Procurement & Logistics Department, YKK Corporation

G-III Apparel Group, Ltd. announced that it has entered into a definitive agreement with WHP Global to jointly own the Marc Jacobs brand’s intellectual property through a newly formed joint venture (“JV”). G-III will acquire and manage the global Marc Jacobs operating business, while WHP Global will manage the licensing operations. Founded in 1984, Marc Jacobs is a culture-defining brand recognized for its distinctive blend of high fashion and contemporary design. Built on the creative vision of its founder, the brand has established a strong international presence through four decades of consistent cultural influence and a distinct creative point of view.

Morris Goldfarb, G-III’s Chairman and Chief Executive Officer, said, “Marc Jacobs is one of the most influential names in fashion. This transaction underscores our long-standing commitment to building a diversified portfolio of iconic, globally relevant brands. LVMH has been an exceptional steward of the brand, and we look forward to working with the Marc Jacobs team to build on that strong foundation. With our portfolio of premium brands and backed by our powerful global platform, this opportunity accelerates our transformation efforts and positions us to drive long-term shareholder value.”

Transaction Details G-III and WHP Global will form a 50/50 joint venture that will retain ownership of Marc Jacobs’ intellectual property that will be formed contemporaneously with WHP Global’s closing of its acquisition of Marc Jacobs. G-III will then acquire the Marc Jacobs operating business from the JV and enter into a long-term licensing agreement. G-III will fund its approximately $500 million investment using cash on hand and borrowings under its revolving credit facility. The transaction is expected to be dilutive during the first 12 months after closing, with accretion expected thereafter. Closing is subject to customary conditions, including regulatory approval, and is expected to occur in G-III’s fiscal third quarter of 2027.

Kering has selected 10 fellows for the inaugural edition of Kering CRAFT – Creative Residency for Artisanship, Fashion and Technology – the Group’s pioneering program developed in partnership with Shanghai Fashion Week. Strengthening Kering’s support for emerging talent and fostering closer ties between Chinese and international creative communities, Kering CRAFT aims to accelerate the next generation of Chinese designers through a program spanning Milan, Paris, and Shanghai.

Since the official opening of applications in December 2025, over 100 excellent candidates submitted their applications. In March 2026, a rigorous evaluation and selection process was jointly conducted by Kering, Shanghai Fashion Week and the Kering CRAFT Advisory Board, composed of leading international experts across the luxury, fashion and creative industries. The criteria included creativity and originality, craftsmanship and product excellence, growth prospects, and the embodiment of future luxury trends.

CAI Jinqing, President of Kering Greater China, said: “We are grateful to the Kering CRAFT Advisory Board and Shanghai Fashion Week for their invaluable support in selecting this inaugural cohort of ten exceptional fellows. Their creative passion, distinct perspectives, outstanding abilities and exceptional potential embody China’s new generation of creators. We look forward to meaningful learning and cultural exchange during their residency, and to further strengthening the richness and diversity of the CRAFT creative community together.”

With a focus on fashion and jewelry design, the 10 chosen residents demonstrate distinct creative styles, keen cultural insights, bold innovative spirit, and strong business potential. Their design concepts also blend local originality with a global perspective. Many draw on Chinese culture and philosophy and reinterpret them into a global context, showcasing the inner cultural connections and heritage in contemporary fashion narratives.

By offering an immersive pathway grounded in excellence and guided by world‑renowned experts, the program will combine hands‑on learning, expert mentorship, and cultural exchange to advance craftsmanship, innovation, business development, and a sustainable fashion ecosystem. Ultimately, Kering CRAFT’s ambition is to support the emergence of Chinese brands rooted in local culture and yet resonating worldwide.

The final cohort is composed of, in alphabetical order:

• CAI Jiaen, fashion designer, J E CAI
• HU Nan, fashion designer, Nan Knits
• LONGHONG Ziwei, jewelry designer, Soft Mountains
• QI Yueqi, fashion designer, YUEQI QI
• WANG Fengchen, fashion designer, Feng Chen Wang
• WEI Donghui, fashion designer, JACQUES WEI
• XIA Rong, fashion designer, macro’SENSES
• XU Hao, jewelry designer, qiqi
• YU Gengyi, jewelry designer, Midnight Opera House
• ZHONG Zixin, fashion designer, Zhong Zixin

The launch of SHIFT in Frankfurt is being repositioned: The first edition of the format will now take place in January 2027 in Offenbach. The originally planned dates in July 2026 will not be pursued.

The decision has been made to allow for a more structured build-up phase and to further strengthen the foundation of the format. While the overall response from brands and retailers across the German-speaking market has been positive, it has also become clear that parts of the industry are currently taking a more cautious, observant stance. In this context, SHIFT is using the additional time to deepen engagement with key stakeholders, expand its network and further sharpen the concept.

At its core, SHIFT is designed as a platform for inspiration, exchange and forward-looking perspectives within the fashion industry. The focus lies on curated brand environments, trend-driven content and a relevant supporting program addressing topics such as the role of AI in retail, evolving market dynamics and regulatory developments.

Rather than accelerating the launch under current conditions, the team behind SHIFT has consciously decided to invest more time into building a format that reflects the needs and realities of the market more precisely.

In parallel, additional concepts and more commercial formats for the German market are being explored, further underlining the ambition to contribute to a more connected and future-oriented industry landscape.

To mark its 45th anniversary, GUESS goes iconic: inspired by timeless beauty, Hollywood glamour, and modern femininity, the brand unveils the new Marilyn Monroe™ Capsule Collection—a tribute to style, confidence, and sensuality.

It all began in 1981 with the legendary Marilyn 3-Zip jeans, which redefined denim with their feminine, figure-enhancing silhouette—drawing inspiration from the unmistakable allure of Marilyn Monroe. Today, that spirit is reimagined: the iconic jeans return in updated washes and fits, forming the foundation of a collection that blends the heritage of GUESS with a bold, contemporary attitude.

Playful yet empowered, the collection features pieces inspired by Marilyn’s most iconic looks—including halter dresses, bustier tops, cropped jackets, and capri pants. Youthful silhouettes reinterpret the charm of Hollywood’s Golden Age, translating it into a fresh, modern design language.

Tailored cuts and feminine lines accentuate the silhouette, while each look radiates confidence and modern energy. The collection is complemented by relaxed graphic tees crafted from contemporary materials and finished with vintage-inspired prints. Gingham, cherry motifs, and polka dots bring together iconic elements with a sense of lightness, creating a bold and expressive aesthetic.

The Marilyn Monroe™ Capsule Collection has been available since April at guess.com, in GUESS stores, and through selected partners.

Calvin Klein Inc. announced that Hailey Bieber wore custom Calvin Klein Collection for the 2026 TIME100 Gala at Jazz at Lincoln Center in New York City. Hailey wore a custom Calvin Klein Collection floor-length column dress crafted from delicate lilac and silver floral lace with a sculpted inset bra and micro spaghetti straps. The dress is inspired by an archival Calvin Klein Collection Spring-Summer 1992 runway look.

The New Retail Culture, the international event promoted by Fashion Link Milano—the platform bringing together the leading trade shows of the fashion system—was held at Palazzo Lombardia. The gathering marked a high-level opportunity to analyze emerging global retail scenarios, bringing together international buyers, industry professionals, media, and stakeholders for a direct exchange on the evolving dynamics of consumer behavior and distribution strategies.

At the heart of the discussion was the transformation of retail from a mere point of sale into a contemporary cultural platform, where product, technology, processes, and lifestyle converge to create increasingly complex and meaningful experiences. In this context, the role of the Lifestyle Curator Buyer is gaining prominence—an emerging figure adopting a cross-disciplinary approach to build true consumption ecosystems, where fashion, beauty, wellness, design, and innovation coexist seamlessly.

Curated and moderated by Orietta Pelizzari, Global Macro-Trend Forecaster in Creative Industries and Cross-Cultural Strategy for Retail Futures, the event stood out for its dynamic and interactive format. Structured around thematic discussion tables, it encouraged direct and high-quality exchanges among participants. This model reflects an ongoing approach designed to support the industry beyond the temporary dimension of individual trade fairs.

From this perspective, trade shows are no longer seen as static, isolated events tied to the traditional February and September schedules. Instead, they are evolving into a proactive platform, active throughout the year, offering multiple opportunities for engagement and serving as a continuous tool to interpret and navigate the market with awareness and up-to-date insight.

In particular, artificial intelligence emerged not only as an enabling technology but as a true interpretative engine. In an increasingly data-driven landscape, AI empowers buyers to read lifestyle micro-trends in real time, transforming weak signals and complex data flows into actionable insights that support purchasing decisions and assortment development.

The discussions highlighted a retail landscape increasingly oriented toward experience and cross-sector contamination, where physical spaces are evolving into hubs for interaction, discovery, and cultural connection, while selection and merchandising strategies become ever more sophisticated and integrated.

The initiative reaffirmed Milan’s role as a leading international hub for dialogue between industry, distribution, and innovation, offering a concrete and up-to-date perspective on ongoing transformations. Strengthening the value of the event was the strong synergy expressed by Fashion Link Milano—a project that integrates the sector’s key trade shows into a single strategic vision: MICAM Milano, MIPEL, TheOne Milano, Milano Fashion&Jewels, Lineapelle, Simac Tanning Tech, and FILO—aimed at delivering a comprehensive, coherent, and efficient experience of the entire fashion system.

This journey will find its full expression in the September 2026 trade fair calendar, when Milano Fashion&Jewels and TheOne Milano (September 12–14) will take place alongside MICAM Milano and MIPEL (September 13–15), confirming the strength of an integrated ecosystem capable of attracting buyers and industry professionals from around the world. Completing the system, Lineapelle and Simac Tanning Tech (September 15–17), along with Filo (September 15–16), will also be held concurrently, further expanding the offering and reinforcing Milan’s position as a global platform for the entire fashion supply chain.

The conference highlighted strategic contributions from international retail authorities on the “Lifestyle Curator Buyer” model:

Italy: Maura Basili (President of Camera Buyer Italia) emphasized curatorial authority, while Federica Montelli (Founder of Chapter Store) spoke on fluid, editorial retail formats.

United Arab Emirates: Anissa Berkani (Harvey Nichols & Bloomingdale’s Dubai) and Tia Avakian (Galeries Lafayette Dubai & Riyadh) discussed maintaining curatorial identity within global digital scaling.

Ukraine: Susanna Grigorian (Head of Buyer at Helene Marlen) focused on trust and the importance of storytelling for every curated item.

China: Alessio Liu (B1OCK Hangzhou) detailed the integration of art and digital manufacturing in-store, while Guan Yin/Echo (Lane Crawford) addressed the buyer’s role in supporting clients through shifting life stages.

United Kingdom: Hannah Mouncer (Cult Mia) highlighted curation as a vital “filter” to reduce choice in an increasingly saturated digital environment.

USA & Latin America: Diego Stecchi (Luxury Retail Partners) noted the rise of independent boutiques over department stores and the growth of Caribbean resort retail.

South Korea: Aaron Seong (Head of Buyer at Musinsa Empty) presented the “culture complex” model, where retail spaces host evolving cultural concepts.

Vietnam: Tran Thi Hoai Anh (Founder of Runway) emphasized the importance of clear aesthetic direction in fast-growing aspirational markets.

Europe: Ursula Maria Lemm (Da Capo Aachen, Germany) spoke on credible storytelling through traceability, while Elena Pashkenko (Romania) defined luxury through experiential spaces such as Stirbei Palace.

Hackett London has opened its newest store in Germany at FOUR Frankfurt, located at Junghofstraße 5–7, 60315 Frankfurt am Main. The 225-square-meter ground-floor retail space marks an important milestone in the brand’s ongoing expansion in Germany.

After more than 15 years in Frankfurt and establishing a strong local presence, the opening of a second store represents a natural next step. The brand’s existing location in the city has been highly successful, and the new store reinforces Hackett London’s long-term commitment to one of Germany’s most important economic and cultural hubs.

With this opening, a new retail concept is being introduced to the German market for the first time, following the recent rollout of similar concepts in the United Kingdom.

The new store is situated within FOUR Frankfurt, a landmark development that is reshaping the city’s skyline with its 233-meter-high towers, as well as its mix of residential units, offices, hotels, and public spaces. Reflecting the forward-looking spirit of the district, the project is designed to connect the city center with the financial district, while emphasizing sustainability and modern urban living—values that align seamlessly with Hackett London’s contemporary British identity.

The interior design draws inspiration from Hackett London’s iconic collections and the heritage of No. 14 Savile Row. Antique furniture, carefully selected vintage pieces, and modern accents come together to create a space that feels both classic and contemporary. The result is a welcoming environment reminiscent of a traditional London townhouse with a modern twist.

WeAr Denim #10 is all about the ‘wow effect’: innovations in casual fibres and sustainable technologies and of course all things denim. It explores how the industry is transitioning from a design-driven category into a process-driven system. As innovation accelerates across materials, chemistry, and production, competitive advantage is shifting upstream.

This issue focuses on how denim is being redefined through fibre development, dyeing technologies, automation, and integrated supply chains.

Executive Summary

Denim is undergoing a structural transformation driven by material innovation, process efficiency, and sustainability requirements. The focus is shifting from surface design to fibre composition, dye chemistry, and production control. Technologies such as laser finishing, ozone treatments, and AI-driven production are improving efficiency while reducing environmental impact. At the same time, vertical integration is becoming a key strategy, enabling companies to control quality, speed, and resource use. The result is a more technical and interconnected denim ecosystem where innovation is defined by how processes, materials, and technologies work together.

Key Topics in This Issue

• Material innovation: regenerative cotton, alternative fibres, and blended fabrics
• Dyeing technologies: bio-based dyes and reduced-chemical processes
• Washing innovation: laser, ozone, and water-reduction systems
• Chemistry shift: replacing legacy substances like potassium permanganate
• Vertical integration as a competitive strategy
• AI in denim: from design to production optimisation
• Digital development: reduced sampling and virtual fabric simulation
• 3D printing and reuse of denim waste

Market Insight

Denim is no longer defined by finishing alone. It is increasingly shaped at the material and process level.

Innovation is moving toward:

• fibre selection and blending
• dye penetration control
• integrated production systems
• digital and AI-supported development

This reflects a broader shift from isolated techniques to fully connected production ecosystems, where design, chemistry, and manufacturing operate as one system.

At the same time, sustainability is becoming operational. Technologies such as water-reduced dyeing, recycling systems, and alternative chemical processes are no longer experimental — they are entering industrial scale.

Why This Issue Matters

This issue is critical for:

• brands aligning product development with sustainability requirements
• manufacturers investing in process innovation and vertical integration
• buyers evaluating long-term product quality and supply chain stability

Success in denim is increasingly defined by:

• control over materials and processes
• ability to integrate innovation into production
• efficiency in resource use and lead times
• balancing technology with craftsmanship

Read the full issue here: https://www.wearglobalnetwork.com/publication/wear-denim-10/

Brand Index – WeAr Denim #10

The following companies, brands, and industry players are featured in this issue, reflecting the full denim ecosystem from fibre development to finished product and retail.

Brand Index – WeAr Denim #10

The following companies and industry players are some examples of who is featured in this issue, reflecting the global denim ecosystem across fibre production, fabric development, processing technologies, and finished product.

WeAr has been informed that Adriano Goldschmied, the godfather of denim, has recently died. This comes as very sad news for the entire denim industry.

WeAr Media Group’s publisher remembers him:

Adriano Goldschmied was born in Trieste, Italy, in 1944 and passed away early April 2026.
He was the creator of the legendary Genius Group, which he founded, along with numerous other brands, such as Diesel, Replay, AG Adriano Goldschmied, just to name a few.
He traveled between the continents and was at the forefront of the L.A. premium denim movement, constantly experimenting with innovative materials, washings and finishings.
Not only was he one of the greatest jeans designers of all time, but he was creative in every detail, personally down to earth, gentle and had a cool personality.
We all will miss him. His legacy is huge and will be remembered for decades and generations to come.
Rest in peace, old friend.
Klaus Vogel

Fashion in 2026 is defined by precision rather than expansion. This issue of WeAr Global Magazine analyses how brands, retailers, and buyers are repositioning in a market that rewards clarity, discipline, and distinct identity.

WeAr #86 focuses on structural change across couture, retail, and contemporary fashion, highlighting how positioning and execution now outweigh scale.

Executive Summary

The industry is shifting from growth-driven expansion to precision-led positioning. Brands are refining identity, retail environments are becoming experiential, and couture is reasserting cultural relevance within a content-driven economy.

Across all segments, success depends on clarity of positioning, disciplined assortments, and differentiated brand narratives.

Key Topics in This Issue

• Structural reset in global fashion: from expansion to disciplined positioning
• Couture as content: spectacle vs. craftsmanship in S/S 2026
• Womenswear trend report: Bubbling Up
• Menswear trend report: Precise Chaos
• Retail transformation: from point of sale to immersive environments
• Technology impact: AI, virtual fitting, and 3D retail integration
• Material shift: natural fibres and quality as strategic decisions
• Storebook: international retail concepts across key global cities

Market Insight

The market is moving away from volume-led strategies toward precision-led execution. Buyers are more selective, collections are tighter, and brand identity has become the primary differentiator.

Retail is no longer transactional. It is increasingly designed as a space for engagement, storytelling, and cultural positioning.

Couture is evolving into a communication system rather than a closed craftsmanship category, operating within a digital-first visibility economy.

Brand Index – WeAr Global #86

The following brands are featured in this issue. The selection reflects the editorial focus on precision positioning, refined distribution strategies, and the evolving relationship between craft, retail, and visibility.

Brand Index – WeAr Global #86

The following brands are featured in this issue. The selection reflects the editorial focus on precision positioning, refined distribution strategies, and the evolving relationship between craft, retail, and visibility.

Get issue 86 in print & digital here

The Jeanius Hub section is expanding its footprint at the April 15-16 Kingpins Amsterdam show at SugarFactory. Launched last year as a destination for discovering new innovations, the second-floor section will feature a mix of returning companies and first-time exhibitors.

“Across every stage of the supply chain — from fiber and dyeing to finishing, circularity, and digital design — there are new developments reinventing how denim is made,” said Vivian Wang, CEO of Kingpins. “Jeanius Hub is our way of bringing the whole community into that conversation, so people can see what’s happening, connect with innovators, and be part of building where denim goes from here.”

The 10 companies showing in Jeanius Hub include:

LAB Denim, a biotech company reinventing denim production with indigo-free dyeing and bio-based finishing.

WOPTAG, a Denmark-based digital design and supply chain platform for the denim industry.

NORDShield, which developed bio-based anti-odor and antimicrobial textile treatments that replace traditional metal-based solutions.

Around Systems, a Norway-based company that builds infrastructure for textile circularity through digital planning, product identification (RFID), and automated disassembly systems.

Circulose,the textile-to-textile recycling company that transforms cotton-rich waste garments into CIRCULOSE®, a dissolving pulp used to produce regenerated fibers like viscose and lyocell to use as an alternative to virgin cotton or petrochemical materials.

CleanKore & HMS, working together on a pilot program to combine CleanKore’s patented low-impact yarn dyeing technology with HMS’s sludge-free washing and finishing process.

Pinter Group, the Spanish maker of textile spinning machinery.

Chloris, a biotech color company that developed Claessen Blue™, the world’s first bio-based blue dye produced through scalable fermentation technology.

Royo,the Spanish textile manufacturer with 120 years of history and a strong sustainability track record.

Recover™, a leading materials science company producing high-quality recycled cotton fiber at scale.

YKK Corporation has launched YZiP® Light, a lightweight aluminum alloy zipper for cotton pants, with sales beginning in late March. The introduction of YZiP® Light expands YKK’s zipper portfolio—led by the flagship YZiP® copper alloy zipper—providing customers with greater flexibility to meet diverse garment needs.

YZiP® Light delivers a weight reduction of approximately 50%*1 in comparison to the YZiP® copper alloy zipper for jeans. At the same time, sliding resistance has been reduced by approximately 15%*2, and lateral pull strength has been improved by approximately 26%*3 compared to a conventional aluminum alloy zipper. This enables YKK to offer a zipper optimized for cotton pants and similar garments with a fabric thickness of 0.6 millimeters or less that do not require washing processes.

The pressed aluminum slider used by YZiP® Light incorporates YKK’s proprietary molding technology, which enables press processing of aluminum—previously considered difficult due to the material’s inherent properties. It also achieves the same appearance and functionality as the semi-automatic slider used in the copper alloy YZiP® zipper.

Furthermore, with the establishment of coloring technology for aluminum elements, YKK plans to expand its selection of color variations beyond the conventional silver and antique silver to include new options, such as gold and antique gold.

This product is a NATULON® zipper that uses recycled material for the tape. Approximately 25% of the cut zipper (15 centimeters) is made from recycled materials by weight.

Comment from Terry Tsukumo, Senior Vice President, Product Strategy Division, Global Sales Headquarters, YKK Corporation: YZiP®, which we developed in 1966, has been beloved by customers all over the world as a zipper for jeans for many years, and is one of the products which has played an important role in YKK’s development into a top global zipper brand. For our newly launched YZiP® Light, we brought together YKK’s technological capability to meet the demands for lightness and maneuverability required by zippers for cotton pants. Through the development of the pressed aluminum slider, YZiP® Light has overcome conventional challenges and achieved a balance of lightweight construction, functionality, and aesthetic appeal. In addition, we are contributing to sustainable manufacturing by promoting the use of the NATULON® zipper–which features tape made from recycled material, while also considering how to reduce our environmental impact. YKK will continue to align with market needs and the values that society demands and promote product development aimed at even greater functional improvements.

AWWG, the global fashion group behind Pepe Jeans London, Hackett London, and Façonnable, today announced that its Board of Directors has appointed Laura Fernandez Plaza, currently Chief Financial & Business Officer, as CEO.

This appointment follows several years of close collaboration between current CEO Marcella Wartenbergh, Laura, and the broader Executive Team in shaping and executing the Group’s strategic roadmap, ensuring strong continuity across AWWG’s brands, teams, and long-term vision.

Laura will assume her new role effective immediately. She and Marcella will work closely together over the coming weeks to ensure a smooth transition.

“I am honoured to step into the CEO role at such an important moment for AWWG,” said Laura. “Over the past years, we have built a strong and differentiated platform across all our portfolio brands, operational excellence, digitalisation, and culture. I see a significant opportunity ahead and look forward to working closely with our teams to build on this momentum as we enter our next phase of growth.”

Laura brings nearly two decades of deep institutional knowledge to the role. Since joining the group in 2006, she has held several key leadership positions, including Chief Transformation Officer and Chief Finance Director, before serving as Chief Financial & Business Officer for the last 6 years. Throughout this time, she has worked closely with Marcella and the Executive.

Since joining AWWG seven years ago, Marcella has led a comprehensive transformation of the business, redefining the Group’s strategic direction, building the platform and strengthening its foundations across all the business. In 2020, she launched the RESET strategic transformation program, establishing the Group’s five strategic priorities—Product, Brand, Distribution, Digitalisation, and People—which have since guided AWWG’s evolution into a more focused, disciplined, and globally scalable platform. Under her leadership, the Group has significantly enhanced its operational capabilities, reinforced its infrastructure, and fostered a strong corporate culture—positioning AWWG for sustainable long-term growth.

Reflecting on this transition, Marcella said: “Leading AWWG over the past seven years has been an incredibly rewarding journey. I am proud of the transformation we have delivered together with Laura and the broader Executive Team, building a strong platform. I believe the Group is now well-positioned for its next phase of growth. This is the right moment to hand over the business to Laura, who has been my key partner in this journey and is ideally placed to lead the business forward. I look forward to supporting her over the coming weeks to ensure a smooth and successful transition.”

DRESSLER is continuing to expand its presence in retail and is opening a pop-up space at MODEWAGENER in Baden-Baden. Through this collaboration with its long-standing retail partner, DRESSLER has created another space and pop-up concept for inspiring shopping experiences at the point of sale.

Complemented by an 8-meter-long window display, the 15 sqm pop-up area runs on the menswear floor of MODEWAGENER, Lange Str. 25, Baden-Baden, until April 14. DRESSLER is presenting its new DRESSLER world, featuring styles and coordinated total looks from the Spring/Summer 2026 collection.

The focus is on colour and summery materials such as lyocell and linen, as well as the new DRESSLER Traveller program, the expanded outerwear range, and the new leather capsule.

GUESS JEANS and Borussia Dortmund have unveiled a new limited-edition capsule collection created in partnership with the club, translating the team’s sporting energy into contemporary denim fashion. The collection, developed with Nicolai Marciano, brings the brand’s signature “denim lifestyle” from the pitch directly into fans’ wardrobes.

The collaboration builds on a partnership first announced in Summer 2025, which connects street culture, football heritage and authentic style. The latest capsule marks the next step in that relationship, blending Borussia Dortmund’s iconic black-and-yellow identity with the Californian denim DNA and premium craftsmanship of GUESS JEANS.

Nicolai Marciano, Chief New Business Development Officer at GUESS, said the aim was to reinterpret the club’s energy through the brand’s design language.

“With this collection, our goal was to translate the energy of Borussia Dortmund into our design language. Denim and football share a common foundation: both are honest, authentic and bring people together. We wanted to create looks that don’t feel like traditional merchandise but instead function as a fashion statement—whether in the stadium or in everyday life. This capsule is our homage to the modern fan lifestyle.”

The capsule collection includes premium T-shirts, sweatshirts, hoodies, bomber jackets and classic denim pieces such as jackets, jeans and shirts. Each item features subtle BVB-inspired motifs and lettering, while caps with the club’s logo complete the lineup.

The accompanying campaign places denim at the heart of Dortmund’s football culture. Visuals follow familiar matchday routes through local streets and pubs, highlighting how denim has evolved from a symbol of loyalty into an expression of individuality and identity.

The campaign stars real Dortmund supporters—local fans whose personal connections to the club bring the collection to life and link the GUESS JEANS design vision with the city’s football energy.

From March 4–6, 2026, the ninth edition of Texhibition took place at the Istanbul Expo Center, once again placing Turkey—the world’s fifth-largest textile exporter—at the center of global sourcing.

Across 42,850 m², more than 500 exhibitors presented their collections and met around 25,000 international buyers from Europe, the United States, North Africa, and the Middle East. Attendance remained strong despite the conflict around Iran, which prevented some visitors and exhibitors—particularly from the Gulf region and the U.S.—from attending.

As always, the fair showcased a comprehensive product range, from woven and knitted fabrics to yarns, accessories, printing, and embroidery. This was complemented by forward-looking concept areas such as Blue Black Denim – Denim Rewritten, the Innovation Hub, the Trend Area, and the ReValue Stock Hub.

The Blue Black Denim area was a highlight. Prefabricated stands made from scaffolding pipes, separated by jute fabrics, created a setting that suited the denim theme perfectly. A DJ area, food and drinks, and a number of interesting innovations in the denim segment contributed to the atmosphere.

One of the key trends was “Rigid”—the essence of authentic denim. Interestingly, this is currently in strong demand among women, while men increasingly prefer more comfortable denim blends with stretch, explained Vakur Besim Özek, Strategy and Business Development at BOSSA.

Özek, who also helped establish the denim exhibition as a board member, reflects as a person the genuin denim enthusiasm that is reflected in the experitse at BOSSA as well as in the professional development of this denim platform.

Noteworthy innovations were also presented by ISKO, where, alongside rigid denim, the Comfort Series attracted strong interest. TUSA also saw heavy traffic at its stand, presenting notable innovations such as denim fabrics in striking colors.

For internationally operating companies, Istanbul remains a must. Buyers from Asia, Russia, the Gulf states, Europe, and the United States meet here—something that reflects not only the strength of the fair but also Turkey’s geopolitical position and its continuing importance within the global textile industry.

The 101st edition of MICAM and the 129th edition of MIPEL concluded at Fieramilano Rho, welcoming over 20,000 visitors, 54% international and 46% Italian.

Among the visiting countries, the strongest performances came from France, Spain, Germany, Belgium and Greece, while outside the EU the leading markets were Japan and the United States.

The event hosted 795 brands, including 402 international and 393 Italian. companies, confirming its strong global appeal and the central role of the trade fair in supporting business development and internationalization within the sector.

“This edition of MICAM sends us a clear and encouraging signal: the footwear industry is able to respond intelligently to the challenges of the global market, transforming complexity into opportunities for growth and innovation,” stated Giovanna Ceolini, President of MICAM and Assocalzaturifici. “The figures confirm the solidity of the exhibition, but what truly makes us proud is the quality of the relationships built here, the intensity of the dialogue between companies, buyers and professionals from all over the world. MICAM is not just a trade show: it is a dynamic platform for business and strategic vision, a space where Italian manufacturing excellence engages with emerging trends, new technologies and the distribution models of the future. The work initiated with the industrial plan, the collaboration with our institutional partners – from the Ministry of Foreign Affairs to ICE – and the growing focus on internationalization demonstrate that we are on the right path. We are ready to approach the next edition with even greater ambition, strengthened by a global community that chooses MICAM as its benchmark.”

Among the most appreciated features was the MICAM Next area, with seminars organized in collaboration with WIRED Italia and the fashion shows.

There was also strong interest in M&M – The Hub, the space dedicated to training and advanced manufacturing, where the MICAM Academy and craft workshops curated by Arsutoria School attracted over 500 students during the three days of the event. From a strategic perspective, the event is part of the Fashion Link Milano project, an integrated ecosystem designed to strategically connect brands, buyers and professionals through a coordinated experience across all the involved trade fairs, enhancing the complementarity of different offerings.

The next edition of MICAM 102 will take place September 13 to 15, 2026.

While the Middle East has long been associated with luxury consumption, retail dynamics are shifting. A new generation of consumers is seeking contemporary, accessible fashion alongside established luxury houses, creating significant opportunity for ready-to-wear brands at wholesale level.

Retail expansion in Dubai and Riyadh, alongside the growth of curated multi-brand boutiques and digitally integrated retail models, is accelerating demand for fresh international womenswear labels. This shift is reinforced by major retail developments, including the launch of Al Waha Group, Saudi Arabia’s first Saudi-owned duty-free retailer. As the Kingdom expands travel retail and consumer infrastructure, new channels for brand visibility and product discovery are emerging, aligning with rising demand for contemporary international fashion

The United Arab Emirates remains the region’s primary trade gateway, offering infrastructure and logistics that support cross-border expansion. Saudi Arabia’s rapidly expanding retail ecosystem is generating fresh wholesale opportunities driven by a young, digitally connected consumer base. Qatar continues to represent a high-value market increasingly open to curated contemporary labels.

The region is witnessing a growing network of businesses which are helping support brands entering the region. From Agents and Distributers through to trade shows, the wholesale fashion market is growing at pace.

The Brand Booster Trade show is the only B2B trade show in the region dedicated to womenswear. The show has run for the last two years in Dubai and welcomes leading buyers from UAE, Saudi Arabia & Qatar to view new brands and purchase wholesale collections.

For the upcoming edition in May 2026 the show is seeing an increased interest from British and European brands, which signals growing international confidence in the region’s commercial potential. The B2B show is dedicated to elevating regional and international designers and provides a meeting place for womenswear brands to meet buyers in the region’s rapidly evolving wholesale market.

The next edition of Brand Booster will take place on 12-13th May 2026 in Dubai, UAE in Area 57, Al Quoz.

Marc Cain has opened its new franchise store in the Xintiandi Mall in Jinzhou, China, thereby strengthening its position in the Asian market.

The premium label presents its collections in an exclusive and modern ambience across approximately 180 square metres. The design reflects the Marc Cain aesthetic and brand DNA: rose-coloured walls meet elegant ornaments, which accentuate both the store and the glass façade, creating a connection between the interior and exterior spaces.

The high-quality and inspiring environment of the mall, which also features numerous local labels, provides the ideal setting for the international brand and is the perfect platform for targeting new customers in the Chinese market.

The opening was celebrated with an exclusive opening event and marks the first step in Marc Cain’s strategic expansion in China. Two further stores in the north-east of the country are already planned to expand the brand’s presence.

SHIFT Frankfurt will open its doors for the very first time on March 5, 2026, with an exclusive Sneak Peek event at FREDENHAGEN in Offenbach am Main.

Brands, retailers, agencies, and fashion professionals are invited to experience the new B2B format early on, in an atmosphere that already reflects the authentic SHIFT vibe.

The Sneak Peek offers the opportunity to explore the exceptional industrial location in its raw state while gaining concrete insights into the event concept.

The SHIFT team will present sample stand solutions in various sizes as well as initial lighting installations that highlight the fair’s creative and curatorial vision. The goal is to create transparency, inspire participants, and foster open dialogue with the industry from the very beginning.

A special highlight will be a keynote impulse by Michael Werner, long-time Editor-in-Chief of Textilwirtschaft. He will provide a sharp perspective on the current state of the German fashion market and outline key developments shaping the industry. Following the talk, guests are invited to connect over drinks and food in a relaxed networking setting.

“With the Sneak Peek, we don’t just want to present a venue. We want to make the attitude, ambition, and atmosphere of SHIFT tangible,” says Thimo Schwenzfeier from the German SHIFT team.

“We see ourselves as a platform that puts wholesale at the center: clearly curated, market-driven, and dialogueoriented.”

New dates announced: SHIFT Frankfurt on July 1–2, 2026 Alongside the Sneak Peek, SHIFT confirms a change of dates for the main event. SHIFT Frankfurt will now take place on Wednesday and Thursday, July 1 and 2, 2026 (originally scheduled for June 24–25). This decision follows extensive feedback from the industry and aims to better align with the needs of all participants, particularly offering the womenswear segment more flexibility for optimal collection presentations. The new timing provides greater planning security for both brands and retailers. SHIFT Frankfurt positions itself as a curated inspiration platform for both menswear and womenswear, combining experience, creativity, and long-term business relationships.

The 58th edition of Texworld Apparel Sourcing Paris closed its doors after three days of activity for the 1,100 exhibitors at the Paris-Le-Bourget Exhibition Centre. Once again, the trade show confirmed its role as the world’s leading sourcing platform serving international buyers.

Despite a market environment undergoing significant transformation, marked by lasting economic shifts and a reconfiguration of distribution networks, this session confirmed the show’s ability to generate strong business momentum aligned with the sector’s evolving expectations. While overall attendance was slightly lower than in February 2025, it remained stable compared to last September’s edition and reflects the structural changes shaping the apparel market. The strong presence of French visitors, combined with the high quality of international profiles in attendance, fostered particularly rich and sustained exchanges.

Attendance figures once again confirm the structural importance of major European markets in driving the fashion and apparel industry. France ranked first, accounting for 22% of visitors, a sharp increase compared with the previous edition, reflecting the strong commitment of domestic players in a market undergoing transformation. France was followed by the United Kingdom (9.4%), then Italy (6.5%) and Spain (6.2%). The Netherlands and Germany completed the Top 6, tied at 4.1% each, confirming the strength of the show’s European base.

Texworld Apparel Sourcing Paris’ long-standing partners – the Sub-Council of Textile Industry, China Council for the Promotion of International Trade (CCPIT TEX), the Korea Federation of Textile Industries (KOFOTI), and the Istanbul Chamber of Commerce (ITO), which represents Turkish exhibitors – all share the same feedback: exhibitors did business, met qualified buyers, and engaged in concrete discussions.

Individually interviewed, exhibitors echo this positive assessment. A specialist in technical fabrics for premium down jackets, the Chinese manufacturer Oracle Textile Technology works with more than 200 international brands. Its President, Ken Mei, also confirms the quality of exchanges. “We achieved our objectives both in terms of new contacts and the level of discussions initiated with several major European and American accounts we met at the show.”

On the buyer side, sourcing strategies are increasingly focused on finding premium-quality offerings at the best possible price, as well as responsiveness for collection replenishment, both in materials and finished products. Céline Simon, Materials Manager at Gémo, attended the show with a clear objective: to bring certain sourcing zones closer for strategic materials. “We identified some very interesting opportunities at the show with Egyptian manufacturers for specific fabrics,” she explains. Her team also established contacts with accessories and trims suppliers, confirming the value of a broader offer to complement collections.

MICAM, the world’s leading event for fashionable, high-quality, innovative, and sustainable footwear will introduce a renewed exhibition layout at its 101st edition, held at Fiera Milano Rho from 22–24 February 2026.

With the new design, MICAM transforms product display into a space for encounters, dialogue, and business opportunities, creating a fluid, readable layout that is more effective for exhibitors and welcoming for visitors. The update reflects a holistic vision integrating production, design, and innovation while enhancing Made in Italy and international excellence.

Following KPMG’s industrial plan launched last year, the February edition will feature halls organized by product categories: Hall 1 – elegant and everyday footwear; Hall 3 – creative, non-formal styles; Halls 2 & 4 – innovative, contemporary designs; Hall 5 – global trends. Institutional areas such as the VIP Buyers Lounge, Restaurant, and Press Office will be at the back of Hall 1, while MICAM Next, the Trends & Materials area, Emerging Designer, and Future of Retail sections will be in Hall 3, creating a hub for innovation.

Hall 5 will strengthen collaboration with MIPEL, the international leather goods fair. MIPEL will occupy the front section, while the central “M&M – The Hub” will host joint initiatives, combining MICAM Academy and MIPEL Factory for training, research, and professional development. The Italian Startup area, in collaboration with ICE-Agency and MAECI, will feature emerging Italian fashion companies with an innovative and technological focus. The Hub will also present footwear and bags for Autumn/Winter 2026–2027 trends, alongside a relaxation area.

Giovanna Ceolini, MICAM President, said: “The February edition enhances the footwear supply chain, presenting a contemporary sector image and an immersive experience where business, entertainment, training, and innovation converge. Our revision, starting in February and continuing in future editions, will make visiting simpler, intuitive, and allow buyers to identify product categories clearly.”

The 9th edition of IFCO – Istanbul Fashion Connection demonstrated the strength, diversity, and international relevance of the Turkish apparel industry. With around 450 exhibitors across six halls, the trade fair welcomed 29,746 professional visitors from more than 134 countries. By combining design excellence, industrial capability, and global market access, IFCO continues to play a key role in positioning Istanbul as a strategic hub of international fashion trade.

Covering all key segments—from womenswear, menswear, and kidswear to evening-wear, lingerie, denim, footwear, accessories, and homewear—IFCO February 2026 presented itself with strong international participation and a clearly business-oriented profile.

This structural strength was clearly reflected across IFCO’s core segments. Womenswear formed the backbone of the main halls and the Brands Area, complemented by a strong menswear presence. IFCO Kids underscored the country’s growing international reputation in baby and childrenswear, driven by demand for functional, sustainable, and quality-focused collections. The debut of Linexpo within IFCO showcased Türkiye’s strong position in lingerie and hosiery, reinforcing its role among leading global suppliers.

From 2 to 4 February 2026, the 58th edition of the show brought together more than 1,100 exhibitors from 33 countries at Paris–Le Bourget Exhibition Centre. As a true sourcing platform, the event stands out for its diversity, clear structure and operational efficiency, giving international buyers direct access to an offer tailored to their needs.

Given the rapid changes in the market, Texworld Apparel Sourcing Paris confirms its strategic role for textile and apparel professionals. The presence of more than one thousand exhibitors across Halls 2, 3 and 4 highlights the strength of a constantly evolving market, where finding reliable and competitive partners remains essential for brands. To meet buyers’ expectations, Texworld offers thematic sourcing routes adapted to each profile, dedicated networking areas to encourage exchanges, and innovative digital tools that make it easier to connect with exhibitors. A unique opportunity to meet key industry players and anticipate tomorrow’s trends.

While the overall layout remains centred around Halls 2, 3 and 4, the distribution of major sectors has been redesigned to improve visitor flow and offer a more transversal reading of the show. The All About Her area of Apparel Sourcing and Texworld’s Knit offer are now grouped in Hall 3, alongside national pavilions. Hall 4 hosts the Activewear and Casual & Sport sectors, while the Print and Jacquard universes are now closer to Silky Aspects. Hall 2 remains the central hub for inspiration and exchange, with trend forums, conferences, service areas and networking spaces.

For its February edition, Texworld Paris will gather 591 exhibitors from 18 countries, confirming the strength of the international offer in fabrics and raw materials. Major production regions – China, Turkey, India, Korea and Taiwan – will be represented. National pavilions and collective delegations will showcase a wide range of skills, including the Turkish pavilion led by the Istanbul Chamber of Commerce (ITO), offering workshops on the traditional art of Ebru, and the Korean pavilion, bringing together 34 companies supported by KOFOTI. Key sectors such as Embroidery, Knit, and activewear fabrics continue to grow, demonstrating the high level of creativity and technical

At the heart of Hall 3, the ELITE sector will bring together a selection of companies chosen for their performance in quality, competitiveness, responsiveness and logistics. expertise present at the show.

At the heart of Texworld Apparel Sourcing Paris, the Econogy Hub will highlight concrete initiatives supporting more responsible and circular fashion. Based on Messe Frankfurt’s Econogy sustainability framework, this space is designed for exchange and learning, presenting innovative solutions across the entire textile value chain.

The Econogy Hub will also host a TÜV Rheinland information point on textile testing, durability and regulatory compliance.

As part of Berlin Fashion Week, Marc Cain presented its Fall/Winter 2026 collection on 30 January 2026 in a Fashion Show that combined fashion, music, and staging – accompanied by the evening’s star guests, model icon Jerry Hall and her daughter Elizabeth Jagger, as well as Hollywood actress Kelly Rutherford, returning to the front row.

The venue was the iconic Great Recording Hall of Funkhaus Berlin, renowned for its exceptional acoustics – a space perfectly suited to the interplay of sound, space, and atmosphere, providing the ideal stage for the show’s theme, “Echo of Now”. Music and fashion merged into a cultural symbiosis, creating a captivating statement in tune with the times. The presentation began with a light, airy colour palette, in the spirit of Pantone’s Colour of the Year, Cloud Dancer.

Soft knitwear with striking ocelot patterns contrasted powerfully against the blue floor. Gradually, the spectrum shifted to warm, earthy tones, adding depth. Strong materials such as cosy faux fur in surprising shades like orange and pink brought a confident 70s vibe to the runway, while leather and suede added modern urban coolness. Colours were bold and maximalist: from elegant greys with soft pink to electrifying colour mixes. Orange, aubergine, pink, limoncello, and grassy green collided deliberately – pure dopamine dressing. Animal prints such as cheetah and leopard appeared in black-and-white or faux pony, complemented by trendy paisley interpretations.

“With Echo of Now, we wanted to capture the essence of the present: to bring the energy of the moment with music, movement and fashion into harmony and create designs that touch emotionally and leave a lasting impact,” said Marinela Oglan, Creative Director of Marc Cain.

Jimmy Choo’s Spring 2026 men’s campaign features three cultural creators whose work reflects the brand’s core themes of craftsmanship, creativity, and modern style. Shot in Japan, the campaign highlights how each creator blends tradition with innovation—whether through fashion, sound, or bonsai artistry.

The collection reimagines classic menswear with contemporary proportions, refined details, and a fresh, modern perspective shaped in collaboration with Style Curator Poggy. Overall, it celebrates timeless design updated for today, merging heritage with forward-thinking craftsmanship.

Since the start of ALEON in 2017, the brand has been based on the principle that travel should be an experience of elegance, durability, and sophistication. Their passion for innovation is embodied in their line of premium aluminum luggage and cases, which is designed to redefine travel experiences. Initially the brand was using aerospace-grade aluminium alloy, however its newest range ‘Fortis’ combines the advantages of an aluminum case with the same coating technology used in classic single-lens reflex cameras, keeping it scratch-resistant and robust even with intensive use. Thanks to a mix of aluminum and PE, the case is 10% lighter than traditional aluminum models while offering greater sustainability and durability.

The result is a collection of luggage that’s not only light and sturdy but also visually catching. Whilst it comes in 20 carry-on sizes (from briefcase to makeup kit to trolley), one product stands out particularly, and that is its Equi-Lux Box. Initially designed for the equestrian sport as an ideal grooming case, it is in fact a multi-purpose box that can be used for make-up or even wine storage. The rubber seal in the lid makes it splash and rainwater resistant, and with 2 TSA locks for personalized security as well as removable transparent acrylic customizable inserts, it is a true companion. The box alongside the rest of the line comes in 5 anodized colors to please anyone’s taste.

ALEON’s aluminum suitcases, including its Fortis line, are built to withstand the rigors of travel. The suitcases are kept scratch-resistant and robust, even with intensive use.

Blending design and functionality means features such as multi-directional spinner wheels, TSA-approved locks, and spacious interiors are crafted for convenience and ease.

Erratum: in WeAr issue 85 the wrong website was given. The correct website is: aleon-cases.de

Season Opener, Footwear Special & Luggage Special

Welcome to 2026!

Our newest issue 85, will feed you the best fashion trends, the latest designers, and what to look out for. Find out the latest trends for fashion streaming and AI in retail. Get fashion perspectives for 2026 with strategies and outlooks alongside the innovations to look out for. Want to expand your inventory? Get hot tips about travel luggage and fashion accessories. Learn about new brands in the Lookbook section and get inspired by the creative design this Storebook offers, featuring the best in both multi-lablel and mono-brand stores.

Get issue 85 of WeAr Global Magazine in print & digital here

Pitti Uomo 109 will feature the seventh edition of the J∞QUALITY project, curated by the Japan Apparel Fashion Industry Council (JAFIC), with the special advisory by Hirofumi Kurino and design direction by Masato Koyama from HEUGN.

The focus is on quality Japanese clothing and production areas, featuring a selection of some of the finest Made in Japan manufacturers. This time, there will be a special section with SPIBER, the world’s first Brewed Protein™ fiber.

Behind every Kering House lies a story, a vision that changed the course of fashion and design, shaping culture in its own way.

Through ‘Creativity is our Legacy’, a video series embodying the Group’s signature, Kering invites audiences to rediscover these stories. Each short film opens the doors to archives, voices, and images that reveal the origins, milestones, and creative forces behind Kering’s Houses.

Step inside the ateliers, meet the founding figures, and explore the craftsmanship and innovation that continue to inspire Gucci, Saint Laurent, Balenciaga, Bottega Veneta, Alexander McQueen, Brioni, Boucheron, Pomellato, Qeelin, and Ginori 1735.

CIFF and 10 Corso Como have announced their collaboration for Copenhagen Fashion Week, January 2026, presenting a fully reimagined entrance experience for CIFF 66. This marks the first time the Milanese concept store brings its universe to Copenhagen.

The partnership will take shape as a 600 sqm curated environment at the entrance of CIFF – merging fashion, design, beauty, books, and lifestyle through the distinct artistic lens of 10 Corso Como. The space will highlight a selection of Scandinavian brands chosen by the 10 Corso Como team, presented alongside the 10 Corso Como Signature Collection and an immersive café experience, all reinterpreted within a Nordic context.

“10 Corso Como has always been about dialogue – between fashion, art, and culture,” says Sofie Dolva, Director of CIFF. “To open CIFF 66 with their universe is both a statement and a celebration of creative exchange. This collaboration bridges Milan and Copenhagen, heritage and innovation.”

For 10 Corso Como, the project represents an expansion of its long-standing commitment to cultural cross-pollination. “We are excited to introduce our world to the Copenhagen creative community,” says Tiziana Fausti, President of 10 Corso Como. “Scandinavia has a unique design language, and presenting these brands within the 10 Corso Como narrative creates a new and inspiring dialogue.”

The collaboration between CIFF and 10 Corso Como marks the beginning of a broader cultural partnership that aims to lay the foundations for cross-disciplinary programming that will extend beyond the January edition.

This season, CIFF are hosting two shows on Copenhagen Fashion Week show schedule at CIFF – both on the opening day, Tuesday 27 January.

Last season, as the doors closed to CIFF, Fine Chaos reopened them to present their SS26 runway show, becoming the first show ever to take place directly on CIFF floors. This time they will do it all over again when they will have their AW/26 show at CIFF.

CIFF debutant Forza Collective, will be found on both the CIFF floor and runway.

On November 25, London played host to a seminal moment for the British fashion brand Superdry with the launch of their Oxford Street Experience.

Co-founder and CEO Julian Dunkerton took center stage to unveil a bold new chapter. He stated: “2025 has been a transformative year for Superdry. We’ve taken the tough but necessary steps to rebuild our business and refocus on design, quality, and sustainability. Superdry & Co embodies that renewed spirit – creative, disciplined, and connected to its roots.” With these words, the brand launched their Superdry & Co branding, signaling a significant rebirth for the iconic British label. The “& Co” extension reflects the expansion of the Superdry universe. Opening the brand to future collaborations and sub brands.

As such, it added Bench, the iconic Y2K brand, to its umbrella, which takes over the lower ground floor of the flagship store with its 2000s aesthetic. Further, the brand Cult by Superddry was introduced, reviving the rebellious energy of the original iconic 1990s label Cult Clothing with oversized fits and collegiate influences. Meanwhile, on the first floor, responding to Gen Z buying behavior, a new vintage and upcycled concept space was introduced, featuring a large selection of vintage Ralph Lauren, Carhartt, and other brands. “We deliver vintage in a way that nobody else does – we clean it and sell it like it’s new. (…) It is key to the next generation,” Dunkerton explains.

The event, hosted in the brand’s flagship store, was a statement of creative freedom and renewed vision. Dunkerton shared insights into Superdry’s fresh roadmap, highlighting plans for expansion through franchising, wholesale, and concessions, particularly targeting growth markets. Important is the product: the Japanese kanji was removed and replaced by a friendly, preppy aesthetic while keeping the brand coherent and at a consumer, Gen Z, and Alpha-friendly price point. After all, Superdry has returned to profit with Dunkerton at the helm. Through a tighter infrastructure, a focus on wholesale and growth markets, consumer-friendly price points, and a collection that hits the nerve of the times, Superdry is a refreshed industry player ready for the challenges of 2026 and beyond.