News Type: COVID-19

MICAM Milano has started to prepare for the coming edition to be held at the Rho trade-fair centre from 20 to 23 September, with the aim of providing an opportunity for the industry to get restarted after a difficult period for the world’s economy.

While the fair organisers work to prepare an event that will hopefully provide both Italian and foreign footwear companies with a springboard to recovery, following the difficult period the whole sector has gone through during the health emergency, the creative concept behind MICAM’s brand image for 2020 continues to be developed.

In this way, the second chapter in the #micamtales series, dedicated this year to MICAM in Wonderland, also becomes a sign that the event does not stop, and that it intends to go on providing those in the footwear market with important business and trade opportunities. The protagonist of the fairy-tale we were introduced to in February reappears once again in the September edition, at the centre of a series of curious events that take place in an enchanted garden: a tea drunk in the company of a white rabbit, a party that goes awry despite the fervid preparations, or a bizarre attempt to paint white roses red.

Over the coming weeks the fair will confirm a number of other new initiatives for the September edition aimed at sustaining the sector, while in these difficult months Assocalzaturifici has never stopped listening and supporting the Italian footwear companies

In light of the health and economic crisis the world has been experiencing over the past several weeks, Première Vision has taken a firm position to making a strong strategic commitment to a severely impacted fashion industry. In an expression of solidarity with its exhibitors and brands, the group has launched a series of measures to actively support and assist the sector in preparation for the resumption of business operations.

-Confirmation of the Première Vision Paris show next September.
-Modification of some show calendars to ensure their smooth operation given relevant health constraints, with some being re-thought and adapted to the situation: Made in France Première Vision, Denim Première Vision, Blossom Première Vision, Première Vision New York, Première Vision Sport.
-Easing of registration conditions for exhibitors.
-Free access for visitors.
-Simplification and lifting of charges for digital services on the Première Vision Marketplace.
-Accelerated digitisation of show services and content: products, seasonal fashion information, webinars, etc.

Gilles Lasbordes, General Manager of Première Vision said: “We, along with fashion manufacturers and brands, fully share a desire to work together in emerging from this crisis, which is having such a severe impact on the industry. We have explored every possible option to provide tangible support to the market. First, we believe that companies will have a vital need to come together again to help re-launch businesses that, in some cases, have been dramatically weakened. And this, of course, must be done in compliance with the health precautions that will be in effect. At the same time, we very quickly took the decision to provide an online digital version of the fashion information prepared for our exhibitors, to ensure our on-going creative support. Looking ahead to September, we will be taking even further steps. Already, as of mid-March, we have made it free for our exhibitors to showcase an unlimited number of their products on the Marketplace, to help them remain in contact with their clients, provide samples and fulfil orders. Lastly, for Première Vision Paris, we have pushed back the registration process as late as possible, and relaxed their conditions as well. We have decided to assume 100% of the risks of cancellation of the show, should holding it be banned by the authorities. Our teams are currently fully committed and mobilised with the industry to face the new challenges that lie ahead.”