News Type: General

The film part of the “Truth or Dare” campaign showcases a night in Paris with Cara Delevingne and Olivier Rousteing as they go around the City of Lights to play TRUTH or DARE, featuring the new #BALMAINBCORD bag.

Tommy Hilfiger has announced that 3D design technology will be integrated into all design teams at its headquarters in Amsterdam. Spring 2022 fashion collections will be the first to be fully designed with Tommy Hilfigers innovative 3D design platform. This plan builds on the company’s ambitious goal of digitizing the entire production chain.

Daniel Grieder, CEO of Tommy Hilfiger Global and PVH Europe, said, “The potential of 3D design is limitless, enabling us to meet consumer needs faster and more sustainably.” Technology has become a fundamental tool in our collection design the potential to significantly shorten our time-to-market and completely replace traditional product photography For our autumn season of 2020, our men’s shirts will be 100% 3D, with no pattern production, unlike traditional processes, and that’s the future. ”

To realize his goal of 3D design, Tommy Hilfiger has founded a technology lab called STITCH dedicated to digitizing the company’s design practices. Since 2017, a team of software engineers, 3D design experts and transformation specialists has developed tools that enable a fully digital design workflow.

The implementation of 3D design technology in the TOMMY HILFIGER collections follows a two-year pilot phase in which the 3D design platform has been successfully integrated into Tommy Hilfigers state-of-the-art digital showroom. While Digital Showroom technology has revolutionized the company’s sales methods, the bottom-up approach to ongoing 3D design transformations will continue to expand the digitization of Tommy Hilfiger’s end-to-end value chain.

VERSACE Fall 2019 RTW collection is a celebration of versace iconography, a contrast of styling elements, fabric innovation and an ode to photography.

“With this collection, i wanted to show that side of a woman that isn’t afraid to step outside of her comfort zone because she knows that imperfection is the new perfection,” said Donatella Versace.

The golden Greek Key and newly embellished Safety Pins are juxtaposed with tweeds, bondage straps, lace and knitwear. An explosion of color celebrates the essence of Versace.

Featured on key looks in the Fall 2019 collection, the iconic portraits of Donatella Versace were photographed by Richard Avedon in 1995 for the launch of the fragrance blonde.

The collection is now available to shop via interactive tools on the website!

The Metropolitan Museum of Art will host “About Time: Fashion and Duration” for its annual spring Costume Institute exhibition. Taking place from May 7, 2020 until September 7, 2020, the show will also aid in the museum’s ongoing celebration of its 150th anniversary, as it illustrates 150 years of fashion history.

The Costume Institute’s spring 2020 exhibition will trace more than a century and a half of fashion—from 1870 to the present—along a disruptive timeline, as part of The Met’s 150th anniversary celebration. Employing Henri Bergson’s concept of la durée (duration), it will explore how clothes generate temporal associations that conflate past, present, and future. Virginia Woolf will serve as the “ghost narrator” of the exhibition.

A linear chronology of fashion comprised of black ensembles will run through the exhibition reflecting the progressive timescale of modernity, and bringing into focus the fast, fleeting rhythm of fashion. Interrupting this timeline will be a series of counter-chronologies composed of white ensembles that predate or postdate those in black, but relate to one another through shape, motif, material, pattern, technique, or decoration. For example, a black princess-line dress from the late 1870s will be paired with an Alexander McQueen “Bumster” skirt from 1995, and a black bustle ensemble from the mid-1880s will be juxtaposed with a Comme des Garçons “Body Meets Dress—Dress Meets Body” dress from 1997.

The exhibition will conclude with a section on the future of fashion, linking the concept of duration to debates about longevity and sustainability.

MICAM, the footwear industry’s key international trade event, reaffirms its role as a fashion forecaster thanks to research carried out by WGSN on the trends expected to dominate next year’s autumn-winter season. 

1. Considered comfort, inspired by soft, comfortable materials for an indoor-outdoor look that pushes dress-code boundaries; 2. Tech-tility, which focuses on the relationship between actual and virtual reality and uses tech materials and innovation to create futuristic accessories; 3. Reconstructed Legacy, which looks to the past to find new solutions for the future, with a strong focus on sustainability. 

1. Considered comfort

Women/kids
Considered Comfort explores the new relationship between fashion and the home: multi-purpose accessories are becoming more and more popular (just think about slippers, which are now considered ‘cool’ enough to wear outside), and comfort is paramount. We will be seeing a lot of soft, natural and tactile materials, and shapes that cocoon and cuddle. The concept of hybrid footwear will be explored, such as blending slipper shapes with something more premium, inspired by ballerina shoes. 

Men/kids
Considered Comfort reflects a shift in customer expectations, with consumers becoming increasingly focused on their choice of clothing. Whether at home, at work or for an evening out, the important thing is to be comfortable and well-dressed. With the suit becoming more casual and streetwear more stylish, the result is a redefined concept of “informal elegance”. Active and athleisure trends continue to influence footwear: the by now ubiquitous hybrid shoes are updated with futuristic trims and pop-colour accents. Meanwhile, more traditional colours combined with modern styles create a look that has broad appeal and suits everyone. 

2. Tech-tility 

Women/kids
The dividing lines between real and virtual, authentic and false, truth and fantasy are becoming increasingly blurred. Tech-tility explores the way the clothing industry approaches this issue. The more time we spend in front of the screen, the harder it is to distinguish between what is real and what is digital, and more importantly, we are not interested in understanding the difference. 

The colours will be those of the digital world, chosen as much as for how they appear on the screen as how they look in real life; innovation and high-tech materials will be at the centre of attention with ‘smart’ fabrics that respond to movement and regulate body temperature. 

This evolution will give our clothes a more fantastical look; just think of sportswear’s futuristic or gender-neutral styles, structured activewear that re-shapes the body or the conceptual outerwear and sneakers that wouldn’t look out of place on the moon. 

Men/kids
In this new scenario, the everyday will become more extreme and tech more tactile: it’s time to rethink design conventions. Men’s fashions have always included a mix of different designs, and with its blend of real and virtual the Tech-tility trend stretches such concepts even further and becomes crucial for this market. While younger customers are now discovering tailoring, innovations in textiles and techniques will make even the most formal office attire easier and more comfortable to wear. The trend explores designs, materials and colours that stand out on video screens. Print stories are inspired by glitches and digital debris while iridescent dichroic details create ephemeral and otherworldly effects. Shoes with sporty trims explode with fluorescent colours, as a constant reminder of the trend’s “active” origins. 

3. Reconstructed Legacy 

Women/Kids
In periods of instability, the past takes on an irresistible allure. Reconstructed Legacy explores how clothing will reinterpret the past in the light of the future, but in a more sustainable way.
We can expect classic, preppy styles to be energised by a more edgy, even punky, streetwear look, with materials and details taken from the past and reinterpreted with tech fabrics and more modern shapes. 

Underpinning these new designs will be an intrinsic sense of value and history. The point will be to do better, and not more, because sustainability is becoming an increasingly urgent issue for all of us. 

Men/Kids
With the rise of the digital culture, as far as the fashion industry is concerned the past has always represented a stable point of reference in a continually changing world. But in 2021, even the traditions of the past will be brought up-to-date.
Male consumers love buying products with a history and the Reconstructed legacy trend panders to this preference: classic models reworked to adapt to more modern life-styles that respect nature. Great attention is given to well-designed, familiar and eco-friendly accessories. 

The use of artisanal techniques not only for formal clothing but also luxury streetwear, gives the latter a timeless appeal and, potentially, turns it into a classic that will last forever . 

Italian luxury label Prada is joining forces with sportswear giant adidas on a new collaboration.

At this time no more information is known, however the hashtag #pradaforadidas has already been set in motion.

At the upcoming Winter Pitti fairs taking place at the beginning of 2020, the theme is revolved about flags. Rectangles of cloth, lines, colors, drawings and beautiful geometric patterns: the Pitti Immagine flag flutters in the snap taken by the great photo reporter Franco Pagetti for the campaign dedicated to the winter fairs, under the art direction of Angelo Figus, who curates also the setting at the Fortezza da Basso together with the architect Alessandro Moradei. Constantly moving fabrics, like in the clothing we wear and which, just like clothes, are mobile symbols of identity, belonging, thought, feeling. A flag is never a silent fabric, it always has something to say, it consistently arouses emotions because it speaks according to universal messages. It is expressive, enthusiastic, insolent. It flutters, falls, is lowered, is raised, carried, folded, waved. Flags are also beautiful geometrical compositions; they give pleasure to the people who see them flying. Pitti is like the United Nations of Fashion where every brand has its own flag, but also where each one of us can become our own flag. Go ahead then and “Show Your Flags at Pitti”!

With 140 Moroccan and international exhibitors, an even larger number of production specialists presented themselves at this year’s Maroc in Mode – Maroc Sourcing to over 1,000 trade visitors at the Moulay Hassan racetrack in Marrakech. Visitors from 16 countries, such as Spain, France, Portugal, Italy, UK, Germany, etc., including high- profile companies and vertical top providers, used the show as a platform to expand their production portfolio, intensify existing contacts and finalize production projects. In total, more than 700 came from Morocco, over 300 from European countries (Spain, France, Portugal, Italy, Germany, UK) and further countries like Japan. Visitors were particularly interested in the current topics of fast fashion and sustainability.

The 17th edition of Maroc in Mode – Maroc Sourcing became more international: producers from 6 countries presented their extensive production offer in the fields of fast fashion, denim, knitwear, tailoring and corporate fashion, among them exhibitors from Morocco, China, Pakistan, Portugal flagged with more than 20 companies in the area of Maroc Sourcing, Turkey was represented here by 19 specialists in fabrics, ingredients, accessories and services. The expansion into further markets is to be continued. 

Fast fashion and sustainability are top themes 

In line with visitor interest, the fair focused on sustainable aspects and fast fashion. Increasingly more exhibitors are sustainably certified, i.a. from Oekotex, BSCI, GOTS, ISO, through individual customer audits, etc. Exhibitors and visitors unanimously confirmed that sustainable production is the textile future: “There is a growing demand for sustainable production. We assume that from 2020 almost every company will demand sustainable production. That’s why we’re investing in new machines and changing all our processes from chemical use to laser technology,” said Hind Raki, Commercial Manager of Crossing. 

Against this background, sustainable production is strongly promoted. Investments are made not only in the denim sector with the application of new technologies such as ozone, eFlow, laser but through out the industry. There are plans for projects that will establish a comprehensive ecosystem of circulation in Morocco. 

The comprehensive seminar program on both days of the fair gathered experts from the fashion industry and reflected here also the developments of the market, ia. with a view to the fundamentals of Oekotex certification, the opportunities and challenges of sustainable fashion for the sector, energy efficiency and circular economy in the textile and clothing sector, as well as the different conditions in the European and American fashion markets. 

Another focus was on digitalization and how to further enhance the added value of Moroccan textiles and clothing, e.g. with expert lectures on the change from CMT to FOB and new technologies from Lectra, etc. 

Strategically, the fair is even more international. At the fair, AMITH solemnly signed two partnership agreements with UIT – Union of Industries Textiles and UFIMH – Union Française Mode & Habillement on the first day of the fair. The aim is to further consolidate cooperation between the Moroccan and French textile and clothing industries. Already in 2017, the partnership with the Portuguese association ATP was sealed. While Spain and France are traditionally strong partners, in future the focus will increasingly be on new markets, especially Northern Europe. Scandinavia and Germany are seen as strategic markets in which the activity is to be increased significantly, measures are intensified. 

Zalando, Europe’s leading online platform for fashion and lifestyle, has grown its customer base and deepened customer relationships in the third quarter of 2019. For the first time in its history, the company saw more than one billion site visits in a single quarter (up 37.3% year-over-year), showing that customers gravitate to the platform when they think about fashion. On the way to becoming the starting point for fashion in Europe, the company continued to expand its customer base to 29.5 million (up 17.5% year-over-year). 

Driven by increasing numbers of orders (up 25.4% year-over-year to 34.7 million), Zalando strongly grew its revenues by 26.7% to EUR 1.5 billion and the Gross Merchandise Volume (GMV) by 24.6% to EUR 1.9 billion. The company achieved a positive adjusted EBIT of EUR 6.3 million or a margin of 0.4%. 

David Schröder, CFO Zalando SE, said: “2019 has been a very successful year for us so far. We had a strong third quarter with more active customers who more and more frequently look for inspiration on Zalando. We are growing at a high pace across all regions. We want to maintain the momentum for a strong finish to the year and look forward to celebrating together with our customers the upcoming Cyber Week and the festive season.” 

In the third quarter, Zalando saw strong growth across all regions. In the DACH region, revenues went up 22.9%, whilst business in the Rest of Europe region grew strongly by 30.8%. The positive development was especially pronounced in Spain, the Nordics, as well as the Czech Republic, where the business has grown at a high pace since the launch one year ago. Zalando will continue to further invest in the market and will expand Zalando Lounge to the Czech Republic in the fourth quarter.
In line with its vision to be a sustainable fashion platform with a net-positive impact for people and the planet, from now onwards, Zalando will be carbon neutral in its own operations, deliveries, and returns. Furthermore, the company will provide its customers with an even broader choice of more sustainable styles. Three new brands offering more sustainable products will be added to the assortment, and Zalando’s private-label brand Zign will be fully dedicated to sustainability as of the summer season 2020. 

In the first nine months of 2019, Zalando grew its GMV by 23.5% to EUR 5.7 billion (first nine months of 2018: EUR 4.6 billion) and its revenues by 20.7% to EUR 4.5 billion (first nine months of 2018 EUR 3.7 billion) and achieved an adjusted EBIT of EUR 114.5 million, which corresponds to a margin of 2.5% (first nine months of 2018: EUR 55.5 million or 1.5%).

On the back of the strong results of the first nine months, Zalando is confident about its full-year guidance for 2019 and expects a GMV growth of 20 to 25% and a revenue growth around the low end of this range. It expects the adjusted EBIT to be in the upper half of the range of EUR 175 to 225 million and capital expenditure of around EUR 300 million. 

Zalando’s quarterly statement and the earnings presentation for analysts and investors is available on the Zalando Investor Relations website. Zalando will report results for the fourth quarter and full year of 2019 on 27 February 2020. 

Acne Studios & Mulberry have announced a collaboration between the two houses, marrying Swedish design and English charm in a limited edition capsule collection. The collection will launch on 5th November.

“This is a collaboration about friendship and our freedom as brands to do what we want to do. It is a conversation between Acne Studios and Mulberry, one that is founded in mutual respect and a desire to make great product.” Says Jonny Johansson, creative director of Acne Studios.

“The Acne Studios and Mulberry collaboration is a perfect manifestation of the spirit of both our brands. It showcases Acne Studios’ wonderful Swedish design ethos and celebrates both the British heritage and modernity of Mulberry.” says Thierry Andretta, CEO of Mulberry.