JUNE 2018 EDITOR'S NOTE

Welcome to Florence

Let's put our best outfits on and start off this new main season in Florence with a bang!

Pitti Uomo is around the corner and it is more vital than ever to make new connections, discover new talent and create vital business. Pitti Uomo is of course known in the menswear market but in recent years ever more companies have been displaying womens collections alongside mens. And note: those who create good menswear will more often than not succeed in womenswear as well. Even if your key client are women - why not make a small corner and present men's as well - at the end: it is the same client who shops for both. She will want to find her perfect dress but wouldn't mind buying her better half a shirt that goes along with it.

Of course, should menswear be your target group, Pitti will be able to cater to all your needs. Don't forget to check out the new talents that are displayed in the Touch!, Make and MyFactory halls.

If you need tips on getting around the city please go to the section WeAr To Go of our Buyer's Guide.

The WeAr team will present on these pages during Pitti some relevant decision makers to give you an insight as to what is happening at the show. We will also show what is hot - so in case you miss your flight, don't worry, we have you covered and you can follow here what has happened at Pitti.

As always, we are looking forward to hear your comments and wish you successful business,

 

Klaus Vogel

Editor & Publisher

Alberto
Visit at Pitti Uomo 2018

Visit at Pitti Uomo 2018

Anna Wintour loves WeAr.

SeaseSease

Sease

Milan based brand Sease launched with impressive new concepts taking inspirations from the sailing world with sustainability at its core.

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Pitti Uomo 2018

More streetlife at PittiMore streetlife at PittiMore streetlife at PittiMore streetlife at PittiMore streetlife at PittiMore streetlife at Pitti

More streetlife at Pitti

NobisNobis

Nobis

Nice booth at Pitti.

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Pitti Uomo 2018

New fashion trends at Pitti.

Latest fashion at PittiLatest fashion at PittiLatest fashion at PittiLatest fashion at PittiLatest fashion at PittiLatest fashion at PittiLatest fashion at Pitti

Latest fashion at Pitti

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Pitti Uomo 2018

Beautiful people at Pitti.

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Pitti Uomo 2018

Streetlife at Pitti

SWIMS

SWIMS

SWIMS: classics re-invented elegant, smart, weather-friendly and infused with utility.

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Pitti Uomo 2018

Colorful streetlife at Pitti.

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Pitti Uomo 2018

L’altro Uomo Arsenale

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Pitti Uomo 2018

Further trends

Pitti Uomo trends

Pitti Uomo trends

Blue and red-basic colors never go out of style.

Pitti Uomo 2018

Pitti Uomo 2018

Hats are a must.

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Magazzino

Fashion at Magazzino

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Urban Panorama

Urban Panorama

Arc’teryx, Veilance, Christopher Raeburn, Filson, …Arc’teryx, Veilance, Christopher Raeburn, Filson, …Arc’teryx, Veilance, Christopher Raeburn, Filson, …

Arc’teryx, Veilance, Christopher Raeburn, Filson, …

New booth design in Sala della Ronda featuring brands such as Arc’teryx Veilance, Christopher Raeburn and Filson.

More streetlife at PittiMore streetlife at Pitti

More streetlife at Pitti

MakeMakeMakeMakeMake

MAKE

MAKE- cabinet of curiosities.

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Paul & Shark Yachting

Paul & Shark Yachting has another impressive booth installation.

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Eton

Eton presents its new collection featuring metamorphosis as a main topic, which can be seen on innovative prints. The Scandinavian brand celebrates its 90th birthday this year.