The first major fashion trade show post-pandemic will guide us into a new time.
The fashion industry is gearing up again and Pitti Uomo is taking place to provide a platform for brands and retailers, press and fashion aficionados to meet and greet in person again.
But it is more than that: it is an opportunity to touch fashion again, see it and feel it. The post-pandemic fashion world must be more experience-oriented in order to be successful. Going to a trade show like Pitti is much more than just a stroll through halls and boothes. It is an ideal opportunity to conduct business, make new contacts, get a glimpse on the future of business all that in the pleasant surroundings of the major cultural capital Florence is. Not to mention the good Italian food.
There will be interesting new menswear brands to be discovered, albeit mostly local due to ongoing travel restrictions.
WeAr will of course be present and gives you here, in form of a buyers guide, a brief overview of what is happening and a glimpse of the event in case you could not travel to it yourself.
As always we wish you successful business.