JUNE 2021 EDITOR'S NOTE

Welcome to Florence

The first major fashion trade show post-pandemic will guide us into a new time.

The fashion industry is gearing up again and Pitti Uomo is taking place to provide a platform for brands and retailers, press and fashion aficionados to meet and greet in person again.

But it is more than that: it is an opportunity to touch fashion again, see it and feel it. The post-pandemic fashion world must be more experience-oriented in order to be successful. Going to a trade show like Pitti is much more than just a stroll through halls and boothes. It is an ideal opportunity to conduct business, make new contacts, get a glimpse on the future of business all that in the pleasant surroundings of the major cultural capital Florence is. Not to mention the good Italian food.

There will be interesting new menswear brands to be discovered, albeit mostly local due to ongoing travel restrictions.

WeAr will of course be present and gives you here, in form of a buyers guide, a brief overview of what is happening and a glimpse of the event in case you could not travel to it yourself.

As always we wish you successful business.

Shamin Vogel

Editorial Director

Alberto January 2020
Streetstyle at PittiStreetstyle at Pitti
VOICES Pitti Uomo

Streetstyle at Pitti

Streetstyle at Pitti
VOICES Pitti Uomo

Streetstyle at Pitti

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Streetstyle at Pitti

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Streetstyle at Pitti

Streetstyle at Pitti

Streetstyle at Pitti
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Streetstyle at Pitti

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Outside at Pitti

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Manual Ritz

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Lorenzoni at Pitti

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Guy Rover at Pitti

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Formalwear at Pitti

Momo Design
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Momo Design

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Bag trends at Pitti

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Off grid at Pitti

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Green booth at Pitti

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Colourful at Pitti

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Yes Zee at Pitti

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Prints prints prints

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Menswear trends at Pitti

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Menswear trends at Pitti

Pitti Uomo 100 Special Guest
VOICES Pitti Uomo

Pitti Uomo 100 Special Guest

The South African designer, winner of the 2019 International Fashion Showcase and LVMH Prize, is the Special Guest of Pitti Uomo 100 and, on 1st July will present a special menswear collection of the brand bearing his name with a special event held inside the spaces of the Archivi of the Fortezza da Basso.

Menswear accessories at Pitti
VOICES Pitti Uomo

Menswear accessories at Pitti