Let's put our best outfits on and start off this new main season in Florence with a bang!
Pitti Uomo is around the corner and it is more vital than ever to make new connections, discover new talent and create vital business.
Pitti has established itself as the event every season that offers not only a vast range of brands but also sees the greatest possibility for networking: everybody who is somebody will be there.
The fact that the industry is taking this event more seriously than ever can be seen from the events that are going on: more and more high-end brands host events during the trade show, other industries flog-in to get a taste of the fashionaistas and of course established brands host DJ sets, have influencers and celebrities at their booths and there is a vast set of educational activities going on.
Visit your regulars, but don't forget to check out the new talents that are displayed in the Touch!, Make and MyFactory halls.
If you need tips on getting around the city and want to know the key events, please go to the section WeAr To Go of our Buyer's Guide.
The WeAr team will present on these pages during Pitti some relevant decision makers to give you an insight as to what is happening at the show. We will also show what is hot - so in case you miss your flight, don't worry, we have you covered and you can follow here what has happened at Pitti.
As always, we are looking forward to hear your comments and wish you successful business,
Editor & Publisher