Showtime: Berlin!

Welcome to this year's edition of our online WeAr Buyer's Guide during Berlin Fashion Week.

As always we want to present you the best events, restaurants, clubs, bars and hotels, alongside some trendarticles to make your buying decisions easier.

During the shows our team will give you live updates of what is happening at the show, show you the who is who, the most creative booth designs and insight into the shows.

Please do not hesitate to visit us at our booth at Premium Berlin, at the entrance, and we are happy to answer you any question you might have.

Do also enquire about our exclusive WeAr Buyers Club.

As always, we are open to any suggestions you might have - just email our editorial director Shamin: sv@wear-magazine.com

Happy Berlin Fashion Week,

Klaus Vogel

Editor & Publisher

VOICES Premium
Colmar Originals

Alessio Giorgetti

Export Sales Manager

“This season is about matching opposites. For us this means mixing and matching our sports heritage with our urban twist”

VOICES Premium

Eric Aarden


“We are creating the brotherhood of the modern gent”

VOICES Selvedge Run

Wrenchmonkees presents a menswear collection with shades of black taking inspiration for workwear


SEEK impressions

Kapten & Son

Tonio Kantorski

Chief Sales Officer

“SEEK is the perfect place for us as a lifestyle accessory brand. From the first day already we had a good reaction. Looking forward to a good conversation, meeting people. At the end of the fair, we will be happy if we can see that we are on the right track”

VOICES Premium

Theme: Steve McQueen

VOICES Panorama

For the indigo lover

VOICES Selvedge Run
Indigo People

Indigo People @ Selvedge Run

Hudson jeansHudson jeansHudson jeansHudson jeans
VOICES Premium
Hudson Jeans

Hudson jeans

Batic dyed jeans in black and silver

VOICES Panorama
Les Motocycletistes

Motorcycle is a big reoccurring theme at the shows

VOICES Premium

Alessandro Biasotto

Colorful creations.

VOICES Premium

Max Flakus

PR & Marketing Manager

Washed velvet, new material for the new collection. Lamb skin lined shoes for women. Great atmosphere, an easy experience for customers. For our brand it is important to be fashionable and functional to differentiate from other winter shoe brands. We improve our collection with new material and looks

VOICES Panorama


The German brand with African flair presents selected pieces of its collection. Especially the collaboration with Italian textile company Tessura Monti to create a high quality shirt.

VOICES Selvedge Run

Selvedge Run

VOICES Premium
Joe's Jeans

Joe’s Jeans Fall 2018, features authenticity with classic vintage stripes and paint splash details.

VOICES Panorama
Addict Clothes Japan

Addict Clothes Japan cool leather

VOICES Panorama

Marco Lanowy


Alberto presents a selection of pants to make the buyer’s choice easier. Watch out for their new travel related concept.

VOICES Panorama

Panorama video walls in Hall connectors create an atmosphere

VOICES Show & Order
Steve Madden

Impressions @ Show&order

VOICES Premium
Be Edgy

Be Edgy: Peace is the future. Be Edgy tour around the world for peace on earth. This is the theme!

VOICES Premium
WeAr Global Magazine

Ivo Nalin


Impressions @ Premium

VOICES Premium

Designers with Danilo Maag

Designers and Marketing Director

We are focusing on improving our acknowledgement through the fair. Therefore premium is important as a platform for the direct communications with clients. Displaying boots together with sandals, gives an idea that the brand will also have a summer sandal collection. Dipalma line is the highlight of the season.