JULY 2017 EDITOR'S NOTE

Showtime: Berlin!

Berlin this July was blessed with perfect weather. Not too cold and not too hot.Premium Exhibitions started with a bang. International buyers were spotted already in the early morning hours from Ireland, Scandinavia, Czech Republic all the way to Japan. German buyers were numerous, too. Birkenstock even provided a nice terrace to have a cocktail during the sunny hours of the show, to relax from the orders placed. Many interesting brands, including some very creative Korean labels were spotted, well worth a visit. But also brands well capable to provide for the many are represented at the show.

At Show & Order, an experience platform was created, mimicking a concept store in a trade-show format. Couches, music, food, accessories and of course numerous high-end fashion brands were present.

Selvedge Run featured an overseeable amount of brands that all had one thing in common: elevated creativity.

Erwin Licher, owner of Herrlicher, presented his new upscale denim line Mr. Erwin at Seek. That show was in general well visited. Seek continuously focusses on sophisticated, urban menswear, so brands such as Herschel, Boxfresh, adidas Originals, Brooks, Burlington, Creative Recreation, Fred Perry, Ecoalf, Eastpak etc. were present.

Unfortunately not as much traffic was seen at Panorama, despite brands, well worth a visit such as Lieblingsstück, Fynch-Hatton, Alberto, the new line of Miss Sixty, Einstein Newton, Bobi LA, Pepe Jeans and other important brands.

Trends such as metallic effects out of copper, silver and gold elements worked onto the garments were seen. Floral and light, pastel colours meet jungle feels complemented with plant-motives.

Lieblingsstück demonstrated with their latest campaign what fashion should be all about: laughing, positive, bubbly people that radiate happiness.

Check out our WeAr To Go section in this buyers guide to know where to have a beer, where to shop and where to party. Make the most of your trip here and find and support young up and coming labels that introduce creativity into our industry. Whilst not forgetting the established labels that bring customers to your store.

Should you not be in Berlin, our Buyers Guide will give you some impressions of the most interesting brands and what has been going on at the shows from the comfort of your home.

Alberto Pants
Montgomery
Sabine FeuererSabine FeuererSabine Feuerer
VOICES Show & Order

“Premium vegan womenswear focussing on suits. But we also offer creative dresses for fancy evenings. All our materials are ecologically certified. We produce in Germany and our garments are handmade.”

Sabine Feuerer

Sabine Feuerer

CEO
Anni CarlssonAnni CarlssonAnni CarlssonAnni CarlssonAnni CarlssonAnni Carlsson
VOICES Show & Order

“We are a German label based in Hamburg focussing on printed silk dresses. The elephant print will be very strong this season.”

Anni Carlsson

Marie-Lise Schattschneider

Brand Manager
SEEK overview
VOICES SEEK

SEEK overview

Homage to versaceHomage to versaceHomage to versaceHomage to versaceHomage to versaceHomage to versace
VOICES SEEK

Homage to Versace

SenscommonSenscommonSenscommon
VOICES SEEK

“We are a mono-product label that blends couture principles with common utility wear. We introduced our all-commute overcoat at Seek. Ultralight, breathable and water resistant overcoat that is perfectly adapted to a daily commute – discreet push buttons allow the coat to be snapped around your legs for lower body protection.”

Senscommon

Laura Silinska

EastpakEastpakEastpak
VOICES SEEK
Eastpak

Eastpak

BurlingtonBurlington
VOICES SEEK
Burlington

Burlington

Pure Blue JapanPure Blue JapanPure Blue JapanPure Blue JapanPure Blue Japan
VOICES Selvedge Run

“We are a Japanese company specialised in indigo denim and T-shirts. This season in Europe are only showing here at Selvedge Run. Our retailers include BMC in Switzerland, and River and Hide in London, among others. Our wholesale prices start €108-138, for our basic selvedge denims, and go up to €234 for jeans dyed in natural indigo by hand other special pieces for people who are real denim geeks, like ourselves.”

Pure Blue Japan

Kozue Tamura

Manager
SFKSFKSFK
VOICES Selvedge Run

“I’m from Taiwan and I’ve been in the heritage industry for 28 years. At first I sold Japanese denim but in 2005 I started making things. I’m a heavy user of leather goods and bags, so I started making pieces I couldn’t find at other brands, at first they were one-offs but people kept asking where they could get the same so I figured I’d better launch a brand! Every year I only add 1/3 products because I spend ages testing new leather and canvas. I make a test item and wear it to see how it ages. The longest it took me to approve product was 22 months of heavy use!”

S.F.K

Kurt

Founder
Scotch & SodaScotch & SodaScotch & Soda
VOICES Premium
Scotch & Soda

Scotch & Soda

Premium Courtyard
VOICES Premium

Premium Courtyard

VOICES Premium

Premium overview

LoisLoisLois
VOICES Premium

“Lois is back with an interesting concept and collection”

Lois

Lois

Gaastra
VOICES Premium

“Sport inspired jackets leading the way to the future”

Gaastra

Oliver Frielingsdorf

Xenia DesignXenia DesignXenia Design
VOICES Premium

“Couture meets leisurewear. We create sophisticated garments for the avant-garde woman.”

Xenia Design

Maria Vincetic

Gas
VOICES Premium

Gas celebrates their official launch in Germany during Premium. Great Italian denim with a heritage of interpreting denim in a fashionable way.

GAS

Gas

Bobi L.A.

“The new Bobi collection is a homage to California with its cool styles and relaxed cuts. Very soft, second-skin feeling. Here is the renowned jumpsuit with one strap as seen worn on the model, which comes in army and black from the Bobi Black line.”

Bobi L.A.

Thomas Ullrich

Thomas Ullrich Agency Efsn, Bobi L.A.
American vintageAmerican vintageAmerican vintageAmerican vintageAmerican vintage
VOICES Premium

“We are showing F/W 18 now as we are very much a ready-to-wear – and ready-to-buy! – brand, so the lead time for our production is 2 months. In fact, the delivery on T-shirts delivery is immediate, but heavyweight items ordered now will be delivered in late September – early October. We’re now a full collection, offering a variety of styles and product groups. We are very strong on knitwear and use the best materials in it, such as baby alpaca, which is our bestseller. This season knit silhouettes are all about puffed sleeves. Our DNA collection still important, comprising easy to wear (and easy to sell) pieces, like basic T-shirts and tank tops that are such good quality you forget you’re wearing them. Viscose and wool mix is lovely for winter. Shirt dresses are among our faves. We are putting lots of effort into menswear at the moment. We’ve introduced leather jackets and trench coats in a bid to make it a full collection, and we are about to open a men’s only store in Berlin.”

American Vintage

American Vintage

Collezione Automobili Lamborghini
VOICES Premium

“Visionary, cutting edge and pure”

Collezione Automobili Lamborghini

Miguel Soares & Boris Puddu

Business Development Manager & Head of Department
Henry I. SiegelHenry I. Siegel

“Special and limited product in our new collection is the ‘Hamburg Jacket’: a rain jacket-never out of style. Connected for men and women, this jacket is water resistant and has a rucksack function with many bonding tape details. As our main product concentrates on denim, we stress our Hamburg heritage. Our denims are a great combination between heritage and innovation. We offer selvedge denim in cotton/linen: softer and crinkled easier!”

Henry I. Siegel

Enrico Remoundos & Robert Meijer

Chief Commercial Officer & CEO
Pantofola d’OroPantofola d’OroPantofola d’OroPantofola d’Oro
VOICES Premium

“This season we are focusing on clean, minimal styles with a discreet logo-our historical 3-star symbol. However, German customers still want heavily branded styles so we also have a more overtly branded line.”

Pantofola d'Oro

Kim Williams

Global Director
Joseph and StaceyJoseph and StaceyJoseph and StaceyJoseph and StaceyJoseph and Stacey
VOICES Premium

“We are a Korean label, this is our first time showing here. Our DNA is “classic meets future”. Our basic line is made of fine grain leather, and the more futuristic metallic line is made of high density metallic foil covered in technical PU.

Most of our items are modular, containing detachable pockets and removable straps. We are always thinking of compartments for gadgets – one of our clutches even has holes for headphones. We also have a  bag charm that contains a secret alarm which is easily activated by pulling a string when you’re in danger. We sell in Galeries Lafayette Dubai, Harvey Nichols Hong Kong and a few stores in Korea; today we wrote an order with a store from Munich. Our wholesale pricing starts at 62 USD for a clutch, going up to 135 for large bags.”

Joseph and Stacey

Josephine Huh

Brand Director