New issue 85 of WeAr Global Magazine now out!
Season Opener, Footwear Special & Luggage Special
Welcome to 2026!
Our newest issue 85, will feed you the best fashion trends, the latest designers, and what to look out for. Find out the latest trends for fashion streaming and AI in retail. Get fashion perspectives for 2026 with strategies and outlooks alongside the innovations to look out for. Want to expand your inventory? Get hot tips about travel luggage and fashion accessories. Learn about new brands in the Lookbook section and get inspired by the creative design this Storebook offers, featuring the best in both multi-lablel and mono-brand stores.
Get issue 85 of WeAr Global Magazine in print & digital here
Pitti Uomo 109 to feature 7th edition of J∞QUALITY project
Pitti Uomo 109 will feature the seventh edition of the J∞QUALITY project, curated by the Japan Apparel Fashion Industry Council (JAFIC), with the special advisory by Hirofumi Kurino and design direction by Masato Koyama from HEUGN.
The focus is on quality Japanese clothing and production areas, featuring a selection of some of the finest Made in Japan manufacturers. This time, there will be a special section with SPIBER, the world’s first Brewed Protein™ fiber.
Dior opens House of Dior Beijing
Dior has opened House of Dior Beijing, a unique address in the heart of the Sanlitun district, continuing the deep ties forged between the Maison and China.
Spanning five floors, the new sculptural building has a façade designed by architect Christian de Portzamparc, embellished with petal-shaped shells that evoke the movement of the toiles as Christian Dior cut them for his haute couture dresses. The vertical front planes are punctuated with golden artisanal glass tiles, a powerful color in China traditionally reserved for the emperor and his family, offering a virtuoso contemporary ode to elegance.
The ground floor showcases women’s bags, accessories and shoes, while the second level features women’s silhouettes – from ready-to-wear to fine jewelry – as well as fragrances from La Collection Privée. Other spaces present men’s collections, high jewelry, Dior Maison home and lifestyle items and timepieces, each with an exceptional distinctive atmosphere. The top floor echoes 30 Montaigne. A monumental spiral staircase takes visitors to a room with a concept developed by OMA, featuring white toiles, the iconic three-dimensional outlines of garments. As a final surprise, the Monsieur Dior restaurant on the garden level celebrates French art de vivre through the most starred woman chef in the world, Anne-Sophie Pic.
An homage to the initial vocation of Christian Dior, who dreamed of becoming an architect, House of Dior Beijing reveals a succession of unique settings, where cabochon parquet flooring, cannage and refined touches of gold are joined by artworks, cutting-edge furniture and black and white photographs.
Loewe unveils first Casa Loewe in the heart of Paris
Loewe has opened its first Casa Loewe in France on Avenue Montaigne. Entirely redesigned, the space offers a complete selection spanning the Loewe universe, creating an intimate dialogue between art, craft and creation.
Featuring men’s and women’s ready-to-wear, leather goods, shoes, jewelry, accessories and a dedicated home selection, the new store celebrates the Maison’s heritage and exquisite craftsmanship.
Inspired by a collector’s home, Casa Loewe presents a range of artworks and pieces that dialogue with the clothes and accessories. The electric selection includes pieces from the Loewe collection, as well as works by winners of the Loewe Foundation Craft Prize, providing a showcase for artists and artisans whom Loewe has supported for nearly a decade. Works by artists including Henry Moore, Walter Price, Zizipho Poswa and Franz Erhard Walther, among others, illuminate the space and embody the profound links between art and clothing.
Creations from Japan, South Africa, Germany and the United Kingdom all elevate a celebration of craft and superb craftsmanship, offering an invitation to discover materials and the emotions they inspire.
Kering’s ‘Creativity is our Legacy’ video series
Behind every Kering House lies a story, a vision that changed the course of fashion and design, shaping culture in its own way.
Through ‘Creativity is our Legacy’, a video series embodying the Group’s signature, Kering invites audiences to rediscover these stories. Each short film opens the doors to archives, voices, and images that reveal the origins, milestones, and creative forces behind Kering’s Houses.
Step inside the ateliers, meet the founding figures, and explore the craftsmanship and innovation that continue to inspire Gucci, Saint Laurent, Balenciaga, Bottega Veneta, Alexander McQueen, Brioni, Boucheron, Pomellato, Qeelin, and Ginori 1735.
CIFF x 10 Corso Como collaboration for Copenhagen Fashion Week January 2026
CIFF and 10 Corso Como have announced their collaboration for Copenhagen Fashion Week, January 2026, presenting a fully reimagined entrance experience for CIFF 66. This marks the first time the Milanese concept store brings its universe to Copenhagen.
The partnership will take shape as a 600 sqm curated environment at the entrance of CIFF – merging fashion, design, beauty, books, and lifestyle through the distinct artistic lens of 10 Corso Como. The space will highlight a selection of Scandinavian brands chosen by the 10 Corso Como team, presented alongside the 10 Corso Como Signature Collection and an immersive café experience, all reinterpreted within a Nordic context.
“10 Corso Como has always been about dialogue – between fashion, art, and culture,” says Sofie Dolva, Director of CIFF. “To open CIFF 66 with their universe is both a statement and a celebration of creative exchange. This collaboration bridges Milan and Copenhagen, heritage and innovation.”
For 10 Corso Como, the project represents an expansion of its long-standing commitment to cultural cross-pollination. “We are excited to introduce our world to the Copenhagen creative community,” says Tiziana Fausti, President of 10 Corso Como. “Scandinavia has a unique design language, and presenting these brands within the 10 Corso Como narrative creates a new and inspiring dialogue.”
The collaboration between CIFF and 10 Corso Como marks the beginning of a broader cultural partnership that aims to lay the foundations for cross-disciplinary programming that will extend beyond the January edition.
AW/26 shows at CIFF: Forza Collective and Fine Chaos
This season, CIFF are hosting two shows on Copenhagen Fashion Week show schedule at CIFF – both on the opening day, Tuesday 27 January.
Last season, as the doors closed to CIFF, Fine Chaos reopened them to present their SS26 runway show, becoming the first show ever to take place directly on CIFF floors. This time they will do it all over again when they will have their AW/26 show at CIFF.
CIFF debutant Forza Collective, will be found on both the CIFF floor and runway.
Superdry: A New Era Dawns
On November 25, London played host to a seminal moment for the British fashion brand Superdry with the launch of their Oxford Street Experience.
Co-founder and CEO Julian Dunkerton took center stage to unveil a bold new chapter. He stated: “2025 has been a transformative year for Superdry. We’ve taken the tough but necessary steps to rebuild our business and refocus on design, quality, and sustainability. Superdry & Co embodies that renewed spirit – creative, disciplined, and connected to its roots.” With these words, the brand launched their Superdry & Co branding, signaling a significant rebirth for the iconic British label. The “& Co” extension reflects the expansion of the Superdry universe. Opening the brand to future collaborations and sub brands.
As such, it added Bench, the iconic Y2K brand, to its umbrella, which takes over the lower ground floor of the flagship store with its 2000s aesthetic. Further, the brand Cult by Superddry was introduced, reviving the rebellious energy of the original iconic 1990s label Cult Clothing with oversized fits and collegiate influences. Meanwhile, on the first floor, responding to Gen Z buying behavior, a new vintage and upcycled concept space was introduced, featuring a large selection of vintage Ralph Lauren, Carhartt, and other brands. “We deliver vintage in a way that nobody else does – we clean it and sell it like it’s new. (…) It is key to the next generation,” Dunkerton explains.
The event, hosted in the brand’s flagship store, was a statement of creative freedom and renewed vision. Dunkerton shared insights into Superdry’s fresh roadmap, highlighting plans for expansion through franchising, wholesale, and concessions, particularly targeting growth markets. Important is the product: the Japanese kanji was removed and replaced by a friendly, preppy aesthetic while keeping the brand coherent and at a consumer, Gen Z, and Alpha-friendly price point. After all, Superdry has returned to profit with Dunkerton at the helm. Through a tighter infrastructure, a focus on wholesale and growth markets, consumer-friendly price points, and a collection that hits the nerve of the times, Superdry is a refreshed industry player ready for the challenges of 2026 and beyond.
Guest Designer at Pitti Immagine Uomo No. 109: Hed Mayner
‘Creating is thinking with your hands. That’s what Hed Mayner’s collections seem to whisper. At the heart of his vision lies the body – the common denominator between attitude, movement, fit and individual taste. His is a conceptual, almost architectural approach, in open dialogue with the fluidity of the present. Strength and lightness, craftsmanship and tailoring merge in garments that appear to rest effortlessly on the body, yet are charged with physicality. Clothes that defy convention – of gender, of context, even of gravity – interpreting sculptural and oversized forms. Hed never ceases to surprise us with the delicate balance he achieves in every piece, without any apparent effort, through contrasts: poetry and comfort, freedom and precision, intellect and craftsmanship. For all these reasons and more, we can’t wait to welcome Hed Mayner to Pitti Uomo this January and discover the project he is creating for his Florentine debut.’
— Francesca Tacconi, Special Events Coordinator at Pitti Immagine
















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