Honest features are the strengths of the ALBERTO collections. That’s why the accomplished shoemaker cooperates with real protagonists from the base. Like the skateboarders of the Rollbrett Union, well known beyond the scene. The club, which indulges in four different roles in the ALBERTO neighborhood, is now the official product tester for the innovative label.
Skateboarding is the epitome of an individual lifestyle. Skateboarding is not just sport, it is artistry, expression, art – but above all, genuine life, which is lived out on the street. No matter what, who, how, they engage with passion and openness for their lifestyle and do their thing together. And that’s exactly what lifestyle, diversity and passion are – the common denominators with ALBERTO and its collections.
Why the cooperation of the fashion label with the skateboard activists got rolling? The Rollbrett Union and its members are now official product testers of the Hosen label. On their boards they put the pants to the test, test the functionality of the innovative fabrics, especially features such as comfort, freedom of movement, fit. Designs and colors are also an important criterion for the fashion-conscious scene.
“We appreciate the honest feedback from our product testers and take it seriously,” says Marco Lanowy, Managing Director of ALBERTO, “even if it sometimes means we need to improve and look at certain things differently.” This approach on an equal footing with end users has already proven in the collections. So suggestions, wishes and needs of testers flowed among others in the Golf collection and in the bike collection by ALBERTO.