The idea behind MYCLAH from an Italian entrepreneur, Claudia Gatti, whose aim is to give voice to talents and small made in Italy manufacturing companies and offer them greater international visibility by investing in a project to support the beauty of the Italian lifestyle.
MYCLAH presents itself as a container of high-level products, original and often unique, selected for quality, ability to transmit Italian mastery and know-how, without however neglecting the affordability of the proposal. The site develops as a portal to which, beyond the e-shop, it will be added a section dedicated to artisan start-ups and creatives who will tell their stories. An internal editorial staff will talk about travel, fashion, life style, food and beauty #allitaliana. This will be the common thread that will accompany the world of MYCLAH on social media.
Supporter of young talents and passionate about the stories that lie behind each product, imbued with quality and tradition but also with innate creativity, Claudia Gatti, creator of MYCLAH project, has seen how much the territory and the roots are fundamental for each of these companies: inside of MYCLAH it will give particular visibility to the relationship between product and land of origin. Furthermore, 90% of the brands featured in this first launch are led by women. A great pride for MYCLAH, whose team is all female: “I found great solidarity from everyone and an exchange of energy that feeds me and strengthens me every day”confirms Claudia Gatti. Among her future projects also the creation of a mini capsule of clothing and accessories branded MYCLAH.
For the first launch campaign, the MYCLAH project is inspired by Italian beauty and everyday life. Scenes of life with an ironic chic flair that recall italian places of art and vacation. The shots of the adv campaign were taken in a former 15th century convent, now a relais in Gradara, from photographer Vincenzo Traettino (model Claudia Capellini, set designer Mirna Casadei).