MICAM X: initiatives and meetings touching on sustainability and innovation

MICAM X: initiatives and meetings touching on sustainability and innovation

Vision, opportunities, creativity: there is plenty of such at the current edition of MICAM X, the new MICAM area, premiering this year, dedicated to the future-direction of innovation, sustainability and research.

At such a symbolic and decisive time for the footwear industry, which is going through profound changes as regards production processes and the very concept of footwear (also in the perception of end consumers), MICAM “X” – at the very heart of the fair, in the fashion shows and seminars area of Pavilion 1 – sets the stage for the coming season’s most innovative and technological proposals.

Speakers from all over the world (New York’s Fashion Institute of Technology, M.I.T., Tuft University Boston and many more) take the stage, offering their contribution and inspiring the audience at three workshops epitomising the innovations of MICAM X.

The MICAM X fashion show “Elements of sustainability”, produced in collaboration with Piattaforma Formativa Sistema Moda, will also centre on sustainability and training. During the event, the student projects of 15 schools will offer food for thought on opportunities for sustainable fashion.

Training the younger generations lies at the heart of a special interactive talk, involving entrepreneurs, young people and schools, scheduled to take place at 11:20 on 18 February.

The meeting forms part of the Open Your Mind campaign – promoted by the European Commission within the framework of the Programme for the Competitiveness of Enterprises and Small and Medium-sized Enterprises (COSME) and launched by the Executive Agency for Small and Medium-Sized Enterprises (EASME) and by DG GROW (the Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs) – designed to attract young talents aged 14 to 30 to the textile, clothing, leather and footwear industries.

MICAM X sets out to unveil the scenarios that lie ahead for the accessories market, becoming a key means for companies, workers and trend-setters to keep up-to-date and reflect on the future of the industry. For details of the MICAM X meetings and fashion shows, please see the full schedule of events.