The board of directors of Pitti Immagine has decided yesterday to move the dates of their shows: “Considering the evolution of the health emergency in Italy and around the world and in the light of the concrete prospects of an extension to the restrictive measures concerning production and commercial activities and the movement of people, the Board of Directors discussed and deliberated the proposals presented by the CEO Raffaello Napoleone who, together with the heads of the various company departments, had carried out a broad survey of the opinions received from exhibitors, buyers, agents and other members of the trade over the past few weeks:
_ Pitti Immagine Uomo no. 98 is confirmed and will move to 2 to 4 September (3 days), once again at the Fortezza da Basso, Florence;
_ Pitti Immagine Bimbo no. 91 is confirmed and will move to 9-10 September (2 days), at the Fortezza da Basso, Florence;
_ Pitti Immagine Filati no. 87 is confirmed and its exact position on the calendar will be discussed at the fair’s next Technical Committee, scheduled for April, 8th;
_ Fragranze no. 18 is confirmed with the original dates, 11-13 September, at the Stazione Leopolda in Florence;
_ Super n. 16 is confirmed with the original dates, 24-27 September, at the Padiglione Visconti in Milan;
_ Taste no. 15, which was rescheduled for the beginning of June, is canceled and postponed until the next ordinary dates for 2021 (13-15 March).”
“With regard to our three fashion fairs” says Raffaello Napoleone, Ceo of Pitti Immagine “it is clear that they will be exceptional editions where our primary duties will be to guarantee the complete maintenance of hygiene of the exhibition space and prepare an organization of the spaces and layouts that takes into account people’s safety. An experimental layout which could also turn out to be useful on next occasions. This will also apply to Fragranze at the Stazione Leopolda which we believe, in this phase, could represent an indispensable point of reference for the entire artistic and experimental perfumery world”.
Napoleone also added that Pitti Connect, will be a new and advanced version of previous digital platform and will aim to network the buyer to brands through high-quality editorial contributions. This should not be seen as a complementary tool of the shows but as an integration into the physical fair. Pitti will be presenting this project to exhibitors and test it in the next few weeks and after that gradually introduce it.
This of course will set a shift in the trade show calendar for this SS21 season. However, it remains to be seen if Pitti will revert back to old dates for 2021 or whether the Covid-19 crisis will mark a shift in the overall trade show calendar.
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