Pitti Connect launching this week

Pitti Connect launching this week

“We’ve arrived! The doors of Pitti Connect open on Thursday 16 July”, says Agostino Poletto, General Manager of Pitti Immagine. “After months of hard work, we are presenting ourselves to the international fashion audience with a new online face. Until October 9th our special fairs are online, with the summer collections of brands and exhibiting companies – featuring key names on the international fashion scene – and with a program of digital projects to discover new points of view, to analyze and be inspired. We were looking for immediate solutions, we found long term opportunities: Pitti Connect has led to a great acceleration in the technological and virtual fields for our fairs and concretely represents the element of continuity that will carry us towards January 2021 when the physical and digital fairs will become completely integrated.”

“Pitti Connect will also have an editorial format that is rich in content and special events” adds Lapo Cianchi, Pitti Immagine’sCommunication & Special Events Director, which will render the atmosphere of the real fairs in the digital sphere, involving leading figures in fashion, artists and key people on the current cultural scene.  A multi-faceted web magazine that we have rechristened THE BILLBOARD, which we are also able to realize thanks to our close collaboration with the production agency of Highsnobiety, one of the international reference points in fashion publishing”.

Pitti Connect, the new digital platform that hosts the summer collections of the Pitti Immagine trade shows: Pitti Uomo 98, Pitti Bimbo 91 and Pitti Filati 87 debuts on Thursday 16 July.

Pitti Connect amplifies the connections between exhibitors, buyers and specialist press.  It does so over a time period that goes beyond and revolutionizes the traditional temporal confines of the physical fair and the buying campaigns.  In these three months, innovative networking and marketplace functions will be activated: it will be possible to visit the virtual showrooms, exchange information via chats, plan meetings, formulate orders and consult updated reports with data and trends; it will also be possible to carry out smart scouting in order to easily identify the brands and to cross-reference the characteristics of the collection with the buyer’s specific requirements using the matching function.

Pitti Fragranze and Super will go digital, again on Pitti Connect, between the end of July and the beginning of August, in line with the prevalent commercial and promotional timings for the two sectors.