ISPO Shanghai 2020 reports 14% increase in visitors

ISPO Shanghai 2020 reports 14% increase in visitors

From 3 to 5 July, 17,776 visitors came to ISPO Shanghai 2020 to find out about future developments and new products in the segments Outdoor, Snowsports, Sport Trends, Running, Health & Fitness, Water Sports and Manufacturing & Suppliers. ISPO Shanghai thus recorded a 14% increase in visitors and was able to maintain this trend for the third year in a row. Given the large number of people attending the show and the omni-channel marketing, ISPO Shanghai proved to be the sporting goods industry’s focal point to recover from the COVID 19 pandemic.

ISPO Shanghai 2020 featured a total of 350 brands as exhibitors, hosted more than 50 industry forums and events and attracted 17,776 visitors. “We are very pleased that ISPO Shanghai has returned even stronger with an increase in visitor numbers and better results. It marks the new start for the outdoor and sporting goods industry in China and thus gives the entire industry worldwide the confidence that the sporting lifestyle is reviving and will even gain in importance after the COVID 19 pandemic,” summarized Klaus Dittrich, Chairman of the Board of Management of Messe München.