WHITE launches B2B marketplace

WHITE launches B2B marketplace

With a view to developing collaborations with the most important international players in the fashion system, WHITE has entered into a partnership with Picaflor Editions – the company that organizes the Playtime fair – to guarantee its exhibitors one of the most advanced B2B platforms on the market, which has been used for years by brands and buyers from all over the world.

Unlike many other B2B platforms WHITE B2B MARKETPLACE offers companies the possibility to be online for 12 months and to interact with a wide network of Italian and international retailers, who will also have an important online visibility on the platform. Thanks to the consolidated network of Picaflor Editions and WHITE, the B2B platform will be able to reach an important flow of foreign buyers, in addition to the most important Italian retailers. WHITE will also involve its entire buyer database (67,000 contacts) on the digital platform to make contact between companies and customers as easy as possible. Brands can invite and contact not only current but also potential new customers by selecting them on the marketplace, in addition to the possibility of involving their entire sales and distribution network to develop the business in a widespread way. The platform is multilingual and prices are available in the main currencies, while the customer care service is also guaranteed in Italian.

The digital project of WHITE, which will be active for the fashion week in September, was born as an inclusive platform and as an aggregator of different realities, such as showrooms and retailers that, as for brands, will have an important digital communication space and for those who do not have it also for online sales. Through some international partnerships WHITE is also implementing some collaborations with tradeshows to develop special buyer-oriented projects between physical and digital to ensure the presence of buyers from the most important foreign markets.